Merch for Mexican tours and DMC operators — final brief
The Mexican tour and DMC operator runs against a different merch economy than the corporate event planner. The party is the international visitor — the cruise-ship arrival at Cozumel, the all-inclusive guest at the Riviera Maya resort, the culinary traveller in Oaxaca, the archaeological-tour guest at Chichén Itzá or Palenque, the whale-watching party at Puerto Vallarta or Magdalena Bay, the mezcal-tasting group at Oaxaca, the hacienda-stay guest at Yucatán, the culinary-walk guest in CDMX, the art-and-craft traveller in San Miguel de Allende or Tepoztlán. The merch is the take-home that survives the trip. We produce tour-aligned merch for the Mexican DMC cluster (the Mexico City DMC, the Cancun DMC, the Riviera Maya DMC, the Los Cabos DMC, the Puerto Vallarta DMC, the Oaxaca DMC, the Mérida DMC, the San Miguel de Allende DMC), the Mexican tour-operator cluster (the whale-watching operator at Magdalena Bay, the whale-watching operator at Puerto Vallarta, the mezcal-tour operator in Oaxaca, the hacienda-stay operator in Yucatán, the archaeological-tour operator at Teotihuacán, the culinary-walk operator in CDMX, the art-and-craft operator in San Miguel de Allende), the Mexican adventure-tour cluster (the cenote-diving operator in Tulum, the mountain-biking operator in Copper Canyon, the hiking operator at Nevado de Toluca, the birdwatching operator at Sian Ka'an). The bundle is the operator's take-home cycle at a tiered MOQ.