Sala Magna at the CDMX Convention Center: the Investor Day that opens earnings season and leaves the CFO signing autographs at the registration photocall

Sala Magna is the rectangular hall at the CDMX Convention Center with a press balcony, fourteen-meter LED screen, electronic voting system for live Q&A and a back-of-house freight elevator where the corporate kit lands during the Investor Days that IPC and FTSE-BIVA issuers run at the start of every quarter. Analyst breakfasts with GBM, Actinver, Santander, Banorte and BTG Pactual happen here, as do the 2026-2030 strategy presentations accompanying corporate restructurings, the multi-city roadshows that begin in CDMX and continue in Monterrey, Guadalajara and Querétaro, and the annual meetings of exchange-traded funds. What defines Sala Magna is the mixed formality: public investors in the morning and a closing dinner with key clients at night, with the same merch flowing between two audiences.

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Merch packages for Sala Magna

Invited-analyst kit

Production from 80 to 400 pieces for brokerage analysts, independent analysts, press from El Financiero, El Economista, Bloomberg Línea and Reuters Mexico, and SEC observers when applicable. Corporate folder with the annual report, encrypted USB with the audited IFRS financials, notebook with the executive summary, card with the quarterly reporting calendar and the next call date, branded water bottle. Delivery at registration with signature receipt and serial-number tracking.

Investor Day staff merch

Uniforms for the Investor Relations team, the center's hospitality staff, registration attendants and the LED screen technicians. White oxford shirt, navy-blue vest with the corporate isotype, photo badge, RFID lanyard for back-of-house and press-balcony access, role identifier (IR, registration, press, production). Runs from 25 pieces with individual numbering and professional pressing.

Top-pick analyst recognition

For the analyst who names the corporate as their top-pick of the year or for the journalist covering the issuer for fifteen years. Wooden box with engraved plate showing the coverage timeline, Mexican artisan piece selected from the issuer's home state (Puebla obsidian for Puebla-based issuers, talavera from the Tópac-Talavera corridor, alebrijes from Oaxaca), Mexican spirits bottle with personalized label and card signed by the CFO. Runs of 1 to 8 pieces, delivered at the end of the breakfast in sealed envelope.

Presentation team merch

For the CEO, CFO, IR director and strategy director presenting on the main stage and then running one-on-ones in the side rooms. Tailored navy suit, white shirt, corporate tie, cufflinks with the company crest, executive briefcase with engraved logo, additional USB with supporting material. Runs from 6 pieces with bespoke tailoring and IR director signature.

Logistics, access and custody at Sala Magna

Sala Magna's freight elevator at the Convention Center has restricted hours from 6:00 to 9:30 AM on event day, with a log signed by center operations and the issuer's logistics chief. Material moves to the hall's back-of-house in sealed boxes with lot numbers and stays under lock until registration opens. For analyst breakfasts starting at 7:30 AM, we run overnight delivery with armed escort when the kit value exceeds 800,000 MXN.

For multi-city roadshows that start in CDMX and continue to Monterrey, Guadalajara, Querétaro and Tijuana, we run partial shipments with Carta Porte 3.0 and the foreign trade complement when the kit crosses the northern border, with USMCA compliance for issuers operating in the United States and Canada. For international tours continuing to NY, London or Madrid, we run IATA-compliant packing and coordinate with the client's corporate courier. The merch chain of custody is documented with signature, timestamp and photo at every checkpoint: freight elevator intake, center operations inspection, back-of-house transfer, restocking during the coffee break and post-event collection.

For issuers invoicing through SAT, we issue CFDI 4.0 with the 16% IVA breakdown and support for deduction as Investor Relations expense. For issuers with international operations, we run complementary invoicing in USD at the Banco de México FIX rate of the prior day and compliance with the foreign-operations regime. For corporates with dual MXN/USD invoicing, we run the payment complement when the operation closes in installments. For tours crossing the border, we file a temporary import pedimento when the kit returns to Mexico.

CNBV, USMCA compliance and Sala Magna prohibitions

Sala Magna operates under CNBV and BMV rules for public-issuer presentations: no merch referencing undisclosed material information, no undeclared devices admitted through the security manifest, no competitor-logo merch during one-on-one analysis sessions, no photography or recording during the live Q&A session, no outside food or beverages beyond the center's authorized catering. For Investor Days with encrypted retransmission abroad, we run pieces compliant with the issuer's transmission protocol and concealed pieces for the transmission feed when the compliance manual requires it.

For multi-city tours crossing the northern border, we run USMCA compliance with the certificate of origin when the kit includes U.S. components and support for the foreign trade complement of CFDI 4.0. For European legs covering London or Madrid, we run GDPR compliance for handling European-analyst data and support for local-VAT invoicing when the corporate has an EU subsidiary. For Asian legs covering Tokyo or Singapore, we run compliance with local merchandise-entry restrictions and coordinate with the client's international courier.

For SAT invoicing, we issue CFDI 4.0 with 16% IVA breakdown and deduction support as Investor Relations, Public Relations or Marketing expense. For corporates with dual invoicing, we run the payment complement when installments apply. For international tours, we file temporary import pedimentos when the kit returns to Mexico and comply with Article 27 of the Fiscal Code of the Federation for deducting expenses abroad. Delivery to back-of-house is documented with a slip signed by the center operations chief and the issuer's IR officer.

MOQ, costs and Sala Magna reservations

Invited-analyst kit — from 720 MXN before IVA per piece in 80-piece runs. Investor Day staff merch — from 2,650 MXN before IVA per person in 25-person runs. Top-pick analyst recognition — from 14,800 MXN before IVA per piece in 4-piece runs. Presentation team merch — from 4,100 MXN before IVA per person in 8-person runs. Costs exclude Sala Magna and Convention Center rental.

For Investor Days in high-demand dates (January, April, July and October at the opening of each earnings season), we lock production ninety days ahead. For medium-demand dates, sixty days. For low-demand dates, forty-five days. Express production with less than twenty-one days carries a 35% surcharge. Reservations run with a fourteen-point brief: Investor Day date, roadshow cities, analyst count, pieces per package, issuer brand manual, color palette, CNBV compliance protocol, international retransmission, load-in logistics, SAT invoicing and post-event donation.

For multi-city roadshows starting in CDMX and continuing in other cities, we run consolidated packages with single invoicing and partial shipments. For international tours, we run packages with USMCA compliance, GDPR when applicable and international courier coordination. Delivery to back-of-house is documented with signed slip and photography when the center protocol allows.

Sala Magna FAQ

Can you deliver the analyst kit at Sala Magna registration with signature receipt?

Yes — we deliver at Sala Magna registration with analyst signature, timestamp, assigned serial number and uniformed-staff signature. Chain of custody is documented with photography when center protocol allows and the kit stays in sealed boxes throughout the session.

Can you handle merch for a multi-city roadshow that starts in CDMX?

Yes — we run consolidated packages with partial shipments to Monterrey, Guadalajara, Querétaro and Tijuana, with Carta Porte 3.0 and the foreign trade complement when border crossing applies. Coordination with the issuer's logistics lead.

Can you invoice the merch with USMCA compliance for U.S. tours?

Yes — we issue CFDI 4.0 with the foreign trade complement, USMCA certificate of origin when the kit includes U.S. components, and support for deduction as Investor Relations or International Marketing expense.

Is Corp-Merch an official partner of Sala Magna or of IPC issuers?

No. Corp-Merch.MX is an independent workshop for curation, production and logistics of merch for Investor Days, multi-city roadshows and IPC-analyst breakfasts at Sala Magna and other venues across the country. Sala Magna and the issuers mentioned are described for sector-descriptive purposes only.

Request a quote for Sala Magna merch

Tell us the Investor Day date, the roadshow cities, the expected analyst count, the pieces per package, the issuer brand manual, the color palette, the CNBV compliance protocol, the international retransmission, the load-in logistics and the SAT invoicing. We respond with a detailed quote, curation proposal and digital mockup within 24 to 48 business hours.



Corp-Merch.MX is an independent workshop for curation, production and logistics of merch for Investor Days, IPC-analyst breakfasts and multi-city roadshows at Sala Magna at the CDMX Convention Center and other venues across Mexico. We are not a partner, sponsor or official supplier of Sala Magna or of the issuers mentioned. Figures, analysts and suppliers are Mexican capital-market sector references.