Merch for Mexican ferias — final brief for the small exhibitor
The Mexican feria — Expo Guadalajara, CINTERMEX in Monterrey, Centro Citibanamex in CDMX, the WTC in Polanco, the Cevallos Feria in Toluca, the Expo Chihuahua, the Foro Treber in Tijuana, the Centro de Convenciones de Mérida, the Centro de Convenciones de Puebla, the Poliforum León, the Centro de Convenciones de Querétaro, the Expo Tampico, the Centro Internacional de Congresos de Veracruz, the CICOM in Cancún — is the venue where the small exhibitor meets the regional buyer. The booth is 9 m² or 18 m², not 200 m². The staff is four people, not forty. The budget is 50,000 MXN, not 1,500,000 MXN. The merch has to clear the small-exhibitor standard at a starter-friendly MOQ. We produce feria-aligned merch for the Mexican small-exhibitor cluster (the regional distributor, the local producer, the regional services firm, the regional retail brand, the regional consumer-goods brand, the regional industrial supplier, the regional hospitality brand, the regional logistics operator). The bundle is the small-exhibitor's hand-tested merch cycle at a starter-friendly MOQ.