Secondary Hall II: the hall where the salesforce kicks off the commercial year with a rally and a backpack that lasts the whole quarter
Secondary Hall II is the twin hall of Secondary Hall I: 90 horseshoe seats, single-level stage, 5-metre LED screen, wireless-microphone audio system, registration desk in the foyer, side ramp for a 3.5-ton load-in. This is where retail-franchise annual kick-offs run, where consumer-goods companies run their quarterly sales rallies, where pharma-lab regional salesforce meetings run, where industrial-SME product launches run, and where financial-services sales-skills workshops run. What defines Secondary Hall II is not the staging scale — it's the emotional tone. Here, merch is delivered with energy, with a wink, with something the seller will wear at the branch or on the route on Monday. The kick-off backpack is not a souvenir — it's an unofficial extra uniform for the brand.
Merch packages for Secondary Hall II
Staff merch
Uniforms for corporate staff, sales-trainer teams, and the hall's service staff. Pima-cotton polo shirt with the program isotype, corporate vest with pockets, photo-and-name badge with the event badge, cap with the crest. Professionally pressed, delivered to back-of-house 60 minutes before doors open.Exhibitor hospitality
Production of 8 to 24 pieces for regional managers, the invited franchise owners, and the kick-off's sponsors. Wooden box with the program isotype, coaster with the anniversary year, ceramic mug with the corporate crest, calligraphed card with the guest's name. Delivered to the driver or at the protocol desk with the lead's signature.Top performer recognition
Production of 6 to 18 pieces for the quarter's top sellers, the regional manager of the year, and the standout franchise owners. Engraved trophy with the isotype and the winner's name, coaster with the recognition year, USB with the recognition moment video, plaque with the corporate crest. Delivered on stage with a protocol photo.Secondary Hall II logistics, access, and custody
Secondary Hall II runs on the same side ramp as Secondary Hall I: the ramp accepts a 3.5-ton box truck on a wide schedule, usually 7:00 to 20:00. The pedestrian service entrance requires pre-registered ID, complex badge, and logbook signature. The complex's ops staff hand off POP material and seller kits with visible ID and badge. The back-of-house of Secondary Hall II has a single zone: the kit warehouse, where all merch sits in sealed organizer-stamped boxes and is distributed to the registration desk in the morning. Secondary Hall II has no dedicated dressing room: presenters use the hall itself as base, and the presenter kit delivery is coordinated with the complex's head of operations.
For kick-offs with international regional managers (typically from Latin America and the US), we handle USD invoicing at the Banco de México FIX rate from the day before, with USMCA compliance and supporting documentation for deductibility as Marketing or Public Relations. For kick-offs with franchise owners and public officials, we handle compliance with the complex security protocol and the Policía Bancaria e Industrial when applicable. The custody chain is documented with signature, time, and photo at every control point: ramp entry, ops inspection, transit to kit warehouse, intermission restock, post-kick-off pickup.
For corporates with IMMEX operations or Bajío export plants, we issue complementary SAT CFDI 4.0 invoicing with the 16% IVA breakdown and supporting documentation for deductibility as Marketing or Training. For consumer-goods companies with regional salesforces, we invoice under the business-activities regime. For financial-services sales workshops, we issue bilingual (es/en) invoicing with USMCA compliance when the seller kit crosses the border as part of training material for the foreign affiliate.
Confidentiality, Secondary Hall II compliance, and prohibitions
Secondary Hall II has operating rules that the merch must respect: no mobile phones in the hall during sales rallies, no merch with elements that produce noise or distraction, no backpacks or large bags in the hall, no POP material with third-party logos (a frequent request from lead sponsors), no food or drinks outside the complex catering service. For sessions requiring limited-edition merch (numbered kick-off tee, year-stamped jacket, seller's ranking coaster), we coordinate with the complex's ops team so the piece satisfies the security protocol, the marketing protocol, and the transmission protocol (when the kick-off is internal and not recorded).
For sessions with sector-press coverage (post-kick-off press conference, new commercial-plan reveal, year-product launch), we handle compliance with the organizer and complex press protocols, with pieces that carry no third-party logos or are digitally masked when the corporate manual requires it. For sessions with internal transmission to the group's plants (Bajío-, Monterrey-, or Saltillo-transmitted kick-offs), we handle compliance with the corporate transmission protocol, with pieces visible on screen and pieces concealed from the transmission. For events live-streamed abroad (videocall with regional managers in Bogotá, Lima, or Santiago), we handle time-zone compliance and shipping of pieces to the Latin American affiliates two weeks in advance.
For SAT invoicing, we issue CFDI 4.0 with the 16% IVA breakdown and supporting documentation for deductibility as Marketing, Training, or Public Relations, depending on how the merch is used. For corporates with IMMEX or US operations, we issue complementary USD or EUR invoicing with USMCA compliance support when the merch crosses the border as part of the commercial material. The merch ships with carta porte 3.0 when interstate or international transit applies, with the foreign-trade complement when applicable, and with the payments complement when the organizer pays in instalments. Delivery to the kit warehouse is documented with an entry slip signed by the complex's head of operations and the organizer's logistics lead.
MOQ, costs, and Secondary Hall II reservations
Seller kit — from MXN $950 before VAT per piece on an 80-run. Staff merch — from MXN $1,750 before VAT per person on an 18-run. Exhibitor hospitality — from MXN $4,800 before VAT per piece on a 12-run. Top performer recognition — from MXN $1,450 before VAT per piece on a 10-run. The costs do not include the Secondary Hall II rental, which is quoted directly by the complex's events team depending on day, schedule, technical staging, and add-on services (catering, coffee break, AV equipment, service staff, transmission).
For kick-offs on high-demand dates (retail-franchise January kick-offs, quarter-start sales rallies, year-end regional meetings), we calendar-block with 60 days' notice and a firm written commitment. For kick-offs on low-demand dates, we block with 30 days' notice. Express production under 14 days incurs a +35% curation and dispatch surcharge. The reservation is made with a 14-point brief: kick-off date, session type, attendee count, pieces per package, organizer brand manual, corporate color palette, complex press protocol, transmission compliance, load-in logistics, post-kick-off donation, SAT invoicing, and USMCA compliance when the merch crosses the border.
Secondary Hall II frequently asked questions
Can you deliver the seller kit grouped by sales region?
Yes — we deliver the kit grouped by sales region, franchise, or branch, with a delivery slip per registration desk. The custody chain is documented with each regional lead's signature and held in the kit warehouse for the full day, returned at the close of the kick-off.
Can you handle the merch for kick-offs that recur every quarter?
Yes — we run quarterly programming with the same brand manual, scaling the run to match the sales-rally agenda and special guests (international regional managers, guild observers, external auditors). Coordination with the commercial directorate for the editorial curation of the seller manual and the participant kit.
Can you invoice the merch as a marketing expense?
Yes — we issue CFDI 4.0 to the SAT with the 16% IVA breakdown and supporting documentation for deductibility as Marketing, Training, or Public Relations, depending on how the merch is used. For corporates with IMMEX operations, we issue complementary USD invoicing with the foreign-trade complement and USMCA compliance.
Is Corp-Merch an official partner of Secondary Hall II?
No. Corp-Merch.MX is an independent workshop for merch curation, production, and logistics for kick-offs, sales rallies, and regional meetings at Secondary Hall II and other CDMX venues. Secondary Hall II is mentioned for descriptive purposes only.
Request a quote for Secondary Hall II merch
Tell us the kick-off date, the session type, the attendee count, the pieces per package, the organizer brand manual, the corporate color palette (when applicable), the complex press protocol, the transmission compliance, the load-in logistics, and the SAT invoicing. We reply with a package-by-package quote, a curation proposal, and a digital mock-up within 24 to 48 business hours.
Corp-Merch.MX is an independent workshop for merch curation, production, and logistics for kick-offs, sales rallies, and regional meetings at Secondary Hall II and other CDMX venues. We are not a partner, sponsor, or official supplier of Secondary Hall II, nor of the complexes, chambers, or corporates mentioned on this page. The figures, venues, and suppliers mentioned are sector references and are included for descriptive purposes only.