Salon Q-6 Queretaro Auto Cluster Expo: the hall where the Apaseo el Grande Tier 2 supplier launches the new part and Detroit trade press signs the NDA before the press kit crosses the detection arch

Salon Q-6 of the Queretaro Auto Cluster Expo is the fair hall of the Bajio automotive cluster: 5,400 square metres with reinforced flooring for transmission and chassis exhibits, 9 metres of clear ceiling height with an 8-tonne bridge crane, three flush-level loading docks, a technical press room with 50 working positions, a specialised press transmission cabin, perimeter security with scanner for classified components, and an attached test track with vehicle dynamometer. It is where the technical presentations of the Tier 1 and Tier 2 suppliers of the Bajio automotive cluster, the launches of new transmissions and chassis produced in Apaseo el Grande and Celaya, the annual conventions of the OEMs with Bajio plants and the USMCA compliance forums with German, Japanese, South Korean and US suppliers run.

What separates Salon Q-6 from any other fair hall in the country is not the attached test track or the dynamometer, but the technical confidentiality chain an automotive launch requires: Detroit and Tokyo technical press sign an NDA before crossing the perimeter detection arch, the trade press kit contains technical drawings with export classification and the new part is displayed behind the bulletproof glass of the stand with restricted photography hours. The technical and ITAR/automotive compliance curation is what separates the Auto Cluster from the common fair hall.

Salon Q-6 Auto Cluster Expo merch packages

Tier 1/Tier 2 supplier stand merch

Production of 400 to 1,800 pieces for the automotive supplier stand team at the cluster fair. Navy or grey technical coat with safety closure and supplier pin, high-visibility vest for track zones, photo credential and RFID badge with track-access scanner, technical backpack with the part CAD drawings, maintenance manual and USMCA compliance figures, 64 GB USB with component fatigue figures and supply chain traceability. Delivery at the customs dock, grouped by stand and signed by the quality manager.

Detroit trade press kit

Production of 60 to 220 pieces for specialised reporters from Automotive News, Wards Auto, Nikkei Asia, Reuters Detroit, Bloomberg Detroit and the regional Mexican wire correspondents (El Financiero, Expansion, Milenio Diario, Nicolas Alvarado Detroit). Folder with the technical press release on 130 g matte coated paper, USB with CAD drawings and component fatigue figures, rollerball pen with the supplier isotype, card with the technical day schedule, coaster with the launch figure (fatigue cycle, supplier plant count, Apaseo el Grande plant). Delivery in the press room after the perimeter scanner and NDA signature.

European/Asian Tier 1 supplier hospitality

Production of 80 to 400 pieces for European (German, French, Italian) and Asian (Japanese, Korean) Tier 1 suppliers invited to the USMCA compliance meeting. Box with 64 GB USB carrying the IMMEX interoperability matrix and Bajio automotive supply chain map, ceramic mug with the supplier shield, coaster with the supplier plant number, engraved plate with the supplier name. Delivery at the hospitality desk with control sheet and signature of the supply chain manager.

Automotive VIP executive recognition

Production of 6 to 24 pieces for the CEOs, CFOs and board members of the automotive supplier, the boards of the dual-listed OEMs, the commercial attachés and the ProMexico Automotive officials. Wooden box with the launch isotype and the component technical figure, hand-bound book with the automotive supplier timeline and Apaseo el Grande plant photographs, limited-edition scale model of the launched part signed by the chief engineer, calligraphed card with the guest monogram, monogram embroidered on the limited-edition corporate shirt delivered to the protocol officer in the test track VIP room.

Salon Q-6 logistics, access and custody

Salon Q-6 of the Auto Cluster Expo runs three flush-level loading docks with perimeter scanner for 12 to 18-tonne trailers, with restricted hours 05:00 to 22:00 for merch entry and 18:00 to 05:00 for post-event pickup. Pedestrian access requires the perimeter scanner, prior identification, complex badge and signature in the logbook with photo; technical press signs the NDA before crossing the detection arch. The cluster operations crew delivers the POP material, the exhibitor kits and the press kits with identification and visible badge, and handles restocking during the technical breaks. The Salon Q-6 back-of-house has three areas: the technical press room (where the press kit is mounted after the perimeter scanner and NDA signature), the stand warehouse (where stand merch is kept in sealed boxes with the supplier seal) and the test track protocol area (where VIP merch and the component scale model are stored).

For automotive fairs with Tier 1 and Tier 2 suppliers present (usually from Germany, Japan, South Korea, the US and Canada) we bill in USD or EUR at the Banco de Mexico FIX rate the day before the event, with USMCA compliance, deductibility support as Supplier Relations or Industrial Marketing expense in the supplier tax close, and USMCA rules-of-origin compliance when the merch crosses the border as part of the supplier disclosure material. For fairs with OEMs present (GM, Stellantis, Toyota, BMW, VW, Audi) we handle USMCA compliance and the bilateral automotive cooperation agreements. The merch custody chain is documented with signature, time and photograph at every checkpoint: perimeter scanner, hall dock entry, operations review, transfer to back-of-house, restocking during breaks, post-event pickup.

Salon Q-6 compliance and prohibitions

Salon Q-6 of the Auto Cluster Expo has operating rules the merch must respect: no entry to the stand without NDA signature when the component is classified as restricted export (ITAR, EAR, automotive dual use), no camera-equipped mobile phones in the chassis exhibit area (journalists use the press room for their gear), no merch with noise or distraction elements during technical tests on the attached track, no POP material with competitor logos of the exhibiting supplier (a frequent OEM and Tier 1 rule), no professional merch photography without written authorisation from the complex operations area. For sessions requiring limited-edition merch (numbered anniversary shirt of the automotive supplier, coaster with the launch year, signed book by the chief engineer, signed component scale model) we coordinate with the complex operations area so the piece meets the security, press, customs and USMCA automotive compliance protocols when applicable.

For SAT invoicing we issue CFDI 4.0 with the 16% IVA breakdown and deductibility support as Industrial Marketing, Supplier Relations or Corporate Communication expense, depending on the merch use. For automotive suppliers with IMMEX operations we handle supplementary billing in USD or EUR with the foreign trade complement, USMCA compliance and USMCA automotive rules-of-origin compliance when the merch crosses the border as part of the OEM disclosure material abroad. For suppliers with dual listing (BMV and NYSE/Nasdaq) we handle bilingual billing (es/en) and USMCA compliance when the press kit crosses the border as part of the institutional investor disclosure material abroad. Merch is delivered with carta porte 3.0 when interstate transit applies (Queretaro-Celaya, Queretaro-Nuevo Laredo, Queretaro-Manzanillo), with the foreign trade complement when applicable, with the export declaration at the Secretaria de Economia when applicable and with the payment complement when the supplier pays in instalments.

Salon Q-6 MOQ, costs and reservations

Tier 1/Tier 2 supplier stand merch — from MXN $790 before IVA per piece on a run of 900. Detroit trade press kit — from MXN $1,480 before IVA per piece on a run of 120. European/Asian Tier 1 supplier hospitality — from MXN $2,450 before IVA per piece on a run of 160. Automotive VIP executive recognition — from MXN $10,950 before IVA per piece on a run of 12. Costs do not include the Salon Q-6 rental, the attached test track or the dynamometer for technical shows, which are quoted directly with the complex operations area per day, schedule, technical set-up, additional services (kitchen, coffee break, audiovisual equipment, scanner press room, transmission, perimeter scanner, bridge crane) and the set-up duration (4 to 5-day set-up for automotive fairs).

For automotive fairs on high-demand dates (Auto Cluster Expo, new transmission launches from Apaseo el Grande, USMCA auto parts compliance conventions) we hold the calendar with 120 days' notice and a firm written commitment. For fairs on low-demand dates we hold with 60 days' notice. Express production with less than 30 days carries a +40% surcharge for the technical and customs curation and dispatch. The reservation is made with an 18-point brief: event date, automotive event type, attendee count, track actually used, pieces per package, supplier brand manual, corporate colour palette, complex press protocol, transmission compliance, perimeter scanner freight logistics, post-event donation, SAT invoicing, USMCA compliance, IMMEX supplier support and ITAR/automotive compliance.

Salon Q-6 Auto Cluster FAQ

Can you deliver the stand merch grouped by stand and signed by the quality manager?

Yes — we deliver the merch with a receipt per stand, with the quality manager or stand chief signature, delivery time and the uniformed delivery staff signature. The custody chain is documented with photography when the complex protocol allows it, and is held in sealed boxes with the supplier seal during the day for return at the end of the fair.

Can you handle the merch for automotive fairs that repeat every year?

Yes — we handle annual scheduling with the same brand manual, scaling the run per the launch agenda, special guests (international analysts, SAT observers when applicable, external supplier auditors), expected specialised press coverage and the track actually used. Coordination with the communications direction for the technical curation of the automotive trade press kit.

Can you handle the technical press NDA before the perimeter scanner?

Yes — we issue CFDI 4.0 to SAT with the 16% IVA breakdown and deductibility support as Supplier Relations, Industrial Marketing or Corporate Communication expense, depending on the merch use. For automotive suppliers with IMMEX operations we handle supplementary billing in USD or EUR with the foreign trade complement, USMCA compliance and management of the technical press NDA before the Salon Q-6 perimeter scanner.

Is Corp-Merch an official partner of Salon Q-6 Queretaro Auto Cluster Expo?

No. Corp-Merch.MX is an independent workshop for the curation, production and logistics of merch for automotive IMMEX, Tier 1 supplier launches and USMCA compliance for auto parts at Salon Q-6 and other venues in the Bajio automotive cluster. Salon Q-6 Auto Cluster Expo is mentioned for sector-description purposes only.

Request a merch quote for Salon Q-6 Auto Cluster

Tell us the event date, the automotive event type, the attendee count, the track actually used, the pieces per package, the supplier brand manual, the corporate colour palette (when applicable), the complex press protocol, the transmission compliance, the perimeter scanner freight logistics, the SAT invoicing, the USMCA or IMMEX compliance, the ITAR/automotive compliance when applicable and the technical press release translation. We respond with a package-by-package quotation, a technical and customs curation proposal and a digital mock-up within 24 to 48 business hours.



Corp-Merch.MX is an independent workshop for the curation, production and logistics of merch for automotive IMMEX, Tier 1 supplier launches and USMCA compliance for auto parts at Salon Q-6 and other venues in the Bajio automotive cluster. We are not a partner, sponsor or official supplier of Salon Q-6, the Queretaro Auto Cluster Expo or the OEMs and suppliers mentioned on this page. The figures, venues and suppliers mentioned are sector references and are mentioned for descriptive purposes only.