Salon Q-1: the main hall of the Queretaro Convention Centre where an OEM from the Bajio sets up its stand before the European press reaches the airport

Salon Q-1 is the main hall of the Queretaro Convention Centre, on the industrial corridor at the Celaya exit: 7,200 square metres of column-free floor, 11 metres of clear ceiling height, 4 flush-level loading docks, an adjacent press room with 60 working positions, a foyer with capacity check-in for 1,200 people, two manoeuvring yards for up to 18-tonne trailers, and dedicated fibre for live press. It is where the Bajio Aerospace Expo, the IMMEX Supplier Fair, the annual conventions of the OEMs with plants in Apaseo el Grande and San Luis Potosi, the earnings presentations of the auto groups with BMV/NYSE dual listings and the USMCA compliance forums with Tier 1 and Tier 2 suppliers run.

What separates Salon Q-1 from other Bajio venues is not the 12-metre linear screen (which is run from the mezzanine technical cabin), but the coordination an industrial corporate set-up requires: the exhibitor kit must reach the dock in a 6-hour window, go up on the stand before the civil protection inspector arrives, be handed over signed to the plant manager, and let the trade journalist (El Financiero, Bloomberg Linea, Reforma, Expansion or Nicolas Alvarado from the Detroit wire) file the story live from the press room with full documentation, stand photos and announcement video. The merch cannot get in the way of the coverage or delay the technical press from entering the hall.

Salon Q-1 merch packages

Corporate stand merch

Production of 600 to 2,500 pieces for the corporate stand team at the Bajio industrial fair. Navy or Oxford grey polo with the corporate pin, high-visibility vest for the stand load zones, photo credential and RFID badge for the event, folder with the technical press release, 64 GB USB with CAD drawings, the launch product operating manual and USMCA compliance figures. Delivery at the assigned loading dock, grouped by stand zone and signed by the plant manager.

Trade press kit

Production of 80 to 220 pieces for reporters from El Financiero, Bloomberg Linea, Expansion, Reforma, Nicolas Alvarado Detroit, Automotive News and the European and Asian wire specialists. Folder with the press release printed on 130 g matte coated paper, USB with graphics and technical figures, rollerball pen with the corporate isotype, card with the day schedule, water bottle with discreet logo, coaster with the launch figure. Delivery in the press room with signature per outlet and grouped by country.

Tier 1 supplier hospitality

Production of 80 to 400 pieces for the Tier 1 and Tier 2 suppliers invited to the USMCA compliance meeting. Box with 64 GB USB carrying the IMMEX interoperability matrix, ceramic mug with the corporate shield, coaster with the supplier plant number, engraved plate with the supplier name. Delivery at the hospitality desk with control sheet and signature of the supplier relations manager.

VIP visitor recognition

Production of 6 to 24 pieces for the CEOs, CFOs and board members of the corporate, the boards of the dual-listed OEMs, the invited VIPs and the fair VIPs. Wooden box with the launch isotype, hand-bound book with the corporate timeline, Valle de Guadalupe aged distillate, calligraphed card with the guest monogram, monogram embroidered on the limited-edition corporate shirt. Delivery to the driver or protocol officer at the Queretaro intercontinental airport hangar.

Salon Q-1 logistics, access and custody

Salon Q-1 runs four flush-level loading docks for 12 to 18-tonne trailers, with restricted hours 06:00 to 22:00 for material entry and 18:00 to 06:00 for post-event pickup. Pedestrian freight access requires prior identification, complex badge and signature in the logbook with photo; no informal access and no entry through the main door. The Convention Centre operations crew delivers the POP material, the exhibitor kits and the press kits with identification and visible badge, and handles the restocking during the technical breaks. The Salon Q-1 back-of-house has three areas: the press room (where the press kit is mounted and delivery is signed per outlet and per country), the stand warehouse (where stand merch is kept in sealed boxes grouped by zone) and the protocol zone (where VIP merch is stored in an armoured room with access log).

For industrial fairs with IMMEX suppliers present (usually from Germany, Japan, South Korea, the US and Canada), we bill in USD at the Banco de Mexico FIX rate the day before the event, with USMCA compliance, deductibility support as Investor Relations or Industrial Marketing expense in the corporate tax close, and rules-of-origin compliance when the merch crosses the border as part of the supplier disclosure material. For fairs with public officials present (ProMexico, SE, SAT, Banco de Mexico), we comply with the complex security protocol and the Guardia Nacional when applicable. The merch custody chain is documented with signature, time and photograph at every checkpoint: dock entry, operations review, transfer to back-of-house, restocking during breaks, post-event pickup.

Salon Q-1 compliance and prohibitions

Salon Q-1 has operating rules the merch must respect: no backpacks or large bags in the main hall (journalists use the press room for their gear), no merch with noise or distraction elements during technical presentations, no food or beverages outside the complex kitchen service, no POP material with competitor logos (a frequent OEM and Tier 1 rule), no professional merch photography without written authorisation from the operations area. For sessions that require limited-edition merch (numbered anniversary shirt of the corporate, coaster with the launch year, book signed by the invited author, Valle de Guadalupe limited distillate), we coordinate with the complex operations area so the piece meets the security protocol, the press protocol and the transmission protocol when the corporate presentation is internal and not broadcast externally.

For SAT invoicing we issue CFDI 4.0 with the 16% IVA breakdown and deductibility support as Industrial Marketing, Supplier Relations or Corporate Communication expense, depending on the merch use. For corporates with IMMEX or US operations we handle supplementary billing in USD or EUR with foreign trade complement and USMCA compliance when the merch crosses the border as part of the institutional investor disclosure material abroad. For groups with dual listing (BMV and NYSE/Nasdaq) we handle bilingual billing (es/en) and USMCA compliance when the press kit crosses the border as part of the institutional investor disclosure material abroad. Merch is delivered with carta porte 3.0 when interstate or international transit applies, with the foreign trade complement when applicable, and with the payment complement when the corporate pays in instalments.

Salon Q-1 MOQ, costs and reservations

Corporate stand merch — from MXN $560 before IVA per piece on a run of 1,200. Trade press kit — from MXN $980 before IVA per piece on a run of 120. Tier 1 supplier hospitality — from MXN $1,650 before IVA per piece on a run of 80. VIP visitor recognition — from MXN $8,950 before IVA per piece on a run of 8. Costs do not include the Salon Q-1 rental, which is quoted directly with the Queretaro Convention Centre events area per day, schedule, technical set-up, additional services (kitchen, coffee break, audiovisual equipment, press room, transmission, forklift) and the set-up duration (3-day set-up for industrial fairs).

For industrial fairs on high-demand dates (Bajio Aerospace Expo, IMMEX Supplier Fair, OEM annual conventions) we hold the calendar with 90 days' notice and a firm written commitment. For fairs on low-demand dates we hold with 45 days' notice. Express production with less than 21 days carries a +35% surcharge for the curation and dispatch. The reservation is made with a 14-point brief: event date, event type, attendee count, pieces per package, corporate brand manual, corporate colour palette, complex press protocol, transmission compliance, freight logistics, post-event donation, SAT invoicing, USMCA compliance and IMMEX supplier support.

Salon Q-1 FAQ

Can you deliver the press kit signed per outlet?

Yes — we deliver the press kit with a receipt per outlet (not per individual reporter), with the editor or news chief signature, delivery time and the uniformed delivery staff signature. The custody chain is documented with photography when the complex protocol allows it, and is held in a sealed envelope during the day for return at the end of the press conference.

Can you handle the merch for quarterly press conferences?

Yes — we handle quarterly scheduling with the same brand manual, scaling the run per the presentation agenda and special guests (international analysts, SEC observers when applicable, external auditors). Coordination with the communications director for the editorial curation of the press kit.

Can you invoice the merch as investor relations expense?

Yes — we issue CFDI 4.0 to SAT with the 16% IVA breakdown and deductibility support as Investor Relations, Corporate Communication or Public Relations expense, depending on the merch use. For corporates with IMMEX operations we handle supplementary billing in USD with the foreign trade complement and USMCA compliance.

Is Corp-Merch an official partner of Salon Q-1?

No. Corp-Merch.MX is an independent workshop for the curation, production and logistics of merch for industrial fairs, IMMEX launches and USMCA compliance conventions at Salon Q-1 and other venues in the Queretaro-Celaya-San Luis Potosi industrial corridor. Salon Q-1 is mentioned for sector-description purposes only.

Request a merch quote for Salon Q-1

Tell us the event date, the event type, the attendee count, the pieces per package, the corporate brand manual, the corporate colour palette (when applicable), the complex press protocol, the transmission compliance, the freight logistics, the SAT invoicing and the USMCA or IMMEX compliance when the merch crosses the border. We respond with a package-by-package quotation, a curation proposal and a digital mock-up within 24 to 48 business hours.



Corp-Merch.MX is an independent workshop for the curation, production and logistics of merch for Bajio industrial fairs, IMMEX launches and USMCA compliance conventions at Salon Q-1 and other venues in the Queretaro-Celaya-San Luis Potosi industrial corridor. We are not a partner, sponsor or official supplier of Salon Q-1, the Queretaro Convention Centre or the corporates mentioned on this page. The figures, venues and suppliers mentioned are sector references and are mentioned for descriptive purposes only.