Tijuana Cross-Border Summit at the Centro de Convenciones: the Baja California maquiladora B2B floor where plant owners take lunch in San Diego and hand off merch to the Mexican team before the Malecón sunset

Logistics, access and custody of the Salón principal

The Salón principal accepts load-in from Blvd. Cuauhtémoc Sur between 05:30 and 09:00 on set-up day, with a log signed by the Centro de Convenciones' operations team and the maquiladora's logistics lead. Material is moved into the booth's back-of-house in sealed boxes carrying the lot ID and held under key until registration opens. For maquiladoras bringing physical components for demo we run reinforced custody with a log signed by the quality engineer and the accredited customs broker.

For maquiladoras with plants in Tijuana, Mexicali and Ensenada we run split shipments to the plants with Carta Porte 3.0 plus USMCA compliance for the consignments crossing north under the IMMEX regime. For maquiladoras with San Diego, Los Angeles and Phoenix operations we run the CBP and FDA regulations for medical, electronic and aerospace components crossing the border. For maquiladoras with Asian operations we run the local transport regulations for components arriving through the Port of Ensenada.

For maquiladoras invoicing in MXP we issue CFDI 4.0 with 16% IVA break-down (or 0% under IMMEX), and the deduction support as Capacitación Técnica, Promoción Industrial, Relaciones Institucionales or Logística Internacional. For maquiladora multinationals we issue the MXP invoice plus a USD complementary invoice at the Banxico FIX rate. For maquiladoras with MXP/USD dual invoicing we run the pagos complement when the transaction settles in instalments. For deliveries to the Baja California free-zone we issue the differentiated-rate invoice.

MOQ, cost and reservations for the Cross-Border Salón

Binational delegate field kit — from MXN 1,820 before IVA per unit at a 200-piece run. Maquiladora booth kit — from MXN 3,650 before IVA per person at 40 pieces. Customs broker and logistics kit — from MXN 2,950 before IVA per unit at 80 pieces. Summit committee and keynote kit — from MXN 8,800 before IVA per unit at 12 pieces. Booth and floor rental are not included.

For Tijuana Cross-Border Summit peak dates (November main edition and June Baja Summit Industrial) we lock production ninety days out. Mid-demand dates need a sixty-day lock. Express runs under twenty-one days carry a 35% surcharge and only apply to runs under 500 pieces without CBP-regulated processes. The booking brief runs eighteen points: maquiladora or plant owner, northern Baja California plant, summit dates, binational delegate count, brand manual, colour palette, IMMEX/CBP compliance protocol, geographical plant distribution, cross-border logistics, SAT invoicing, foreign-trade complement where applicable, and post-event donation.

For maquiladoras with operations across multiple Baja California plants we consolidate into one invoice and ship per plant. For multinational maquiladoras we run the package with USMCA, CBP, FDA compliance and corporate-courier coordination when needed. Back-of-house delivery is documented on a signed vale and, when the maquiladora's protocol permits, photographed, and stored in sealed crates for the duration of the show.

Request a Cross-Border merch quote

Tell us the maquiladora or plant owner, the northern Baja California plant (Tijuana, Mexicali, Ensenada), the summit dates, the expected binational delegate count, the kit volumes per package, the brand manual, the IMMEX/CBP protocol, the geographical plant distribution, the cross-border logistics and the SAT invoicing requirements. We reply within 24 to 48 business hours with a broken-down quote, a curation proposal and a digital mock-up.