Salon G-5: the Art Deco room where indie agencies screen their annual reel and the merch is riso-printed by the studio next door
Salon G-5 sits on the ground floor of a 1940s Art Deco building on Avenida Tamaulipas, in the heart of La Condesa. It is a 210-square-metre hall with the original hardwood floor, sage-green walls with a geometric border, a central skylight with leaded stained glass, two bar islands with steel-and-leather stools, a 60-square-metre adjoining room seating 30 for dinner, and a freight store with flexible hours for the neighbourhood studios. Inside these walls the indie agencies with clients in CDMX and LATAM have screened their annual reels, the brand-identity books that accompany the Mexican craft-beer launches have been premiered, the limited editions of the screen-printing studios selling in CDMX and Oaxaca have been unveiled, the indie-design festivals run by the local association with FONCA support have rolled out their editions, and the graphic studios opening their doors to the public during design week have staged their pop-ups. What separates Salon G-5 from a comparable showroom is the neighbourhood gossip over which studio handled the editorial curation of the merch.