Salon G-5: the Art Deco room where indie agencies screen their annual reel and the merch is riso-printed by the studio next door

Salon G-5 sits on the ground floor of a 1940s Art Deco building on Avenida Tamaulipas, in the heart of La Condesa. It is a 210-square-metre hall with the original hardwood floor, sage-green walls with a geometric border, a central skylight with leaded stained glass, two bar islands with steel-and-leather stools, a 60-square-metre adjoining room seating 30 for dinner, and a freight store with flexible hours for the neighbourhood studios. Inside these walls the indie agencies with clients in CDMX and LATAM have screened their annual reels, the brand-identity books that accompany the Mexican craft-beer launches have been premiered, the limited editions of the screen-printing studios selling in CDMX and Oaxaca have been unveiled, the indie-design festivals run by the local association with FONCA support have rolled out their editions, and the graphic studios opening their doors to the public during design week have staged their pop-ups. What separates Salon G-5 from a comparable showroom is the neighbourhood gossip over which studio handled the editorial curation of the merch.

Merch packages for Salon G-5

Creative's box

Production of 30 to 90 pieces for invited creatives, the art directors at the neighbouring agencies and the curators of the design festivals. Corrugated carton box with the studio's single-colour seal, paperweight with the agency's isotype, book mark carrying a quotation from the creative director, A6 notebook with cotton-paper sheets, screen-printed postcard with the guest's name. Delivery at the hall counter with the creative director's signature and grouped by studio.

Host studio merch

Uniforms for the agency staff, the production coordinators, the video editors and the front-of-house crew of Salon G-5. Denim overalls or raw-cotton smock, T-shirt with the studio's isotype embroidered on the chest, badge with photo and event credential, smartwatch with the day's agenda synced. Professional pressing, delivered to back-of-house 90 minutes before doors open.

Direct-client hospitality

Production of 12 to 40 pieces for the agency's direct clients, the marketing directors of the brands on the creative account, and the design-magazine editors. Box with 64 GB USB drive holding the year's reel in digital form, engraved plate with the client's name and brand, paperweight with the studio anniversary year, calligraphed card with the two-colour isotype. Delivery at the hall bar with control sheet and account director signature.

External collaborator recognition

Production of 2 to 8 pieces for the guest illustrator, the collaborating photographer, the external typographer and the neighbourhood print shop owner. Compact carton case stamped with the studio's isotype, artist book of the year's series, three-colour screen-print signed by the illustrator, calligraphed postcard with the creative director's dedication. Delivery at the bar at the close of the launch, with the collaborator's signature and the creative director's countersignature.

Salon G-5 logistics, access and chain of custody

Salon G-5 loads through the side door of the building: the freight store accepts a 1.5-ton box truck by appointment and the hours are coordinated case by case with the condo management (Condesa neighbours are sensitive to noise and heavy traffic). Delicate freight (artist-book boxes, screen-print editions, brass paperweights) moves in a transport cart with uniformed staff and sits in the hall store until formal hand-over. Salon G-5's back-of-house has two separate zones: the production workshop (where the merch is staged on work tables) and the hall store (where the remaining material sits in sealed boxes bearing the studio's seal).

For launches with international client presence (typically from the US, Canada and Europe), we handle invoicing in USD at the Banco de Mexico FIX rate from the day before the launch, with USMCA compliance and deduction support as Marketing, Public Relations or Corporate Communications expense in the studio or agency fiscal close. For launches with public-sector client presence, we handle SAT invoicing compliance when the agency bills as a government supplier. The merch chain of custody is documented with signature, time stamp and photo at every checkpoint: store entry, hall inspection, production-workshop transfer, guest signature at the close of launch, post-event pickup.

Salon G-5 confidentiality, compliance and restrictions

Salon G-5 runs under condo and host studio rules: no amplified music after 22:00 (condo rule), no merch carrying noise or distraction elements during the reel screening, no POP material with competitor logos (when the launch is exclusive), no outside food or beverages beyond the Salon G-5 bar service, no phones in the main room during the screening. For sessions that call for limited-edition merchandising (numbered artist book, screen-print signed by the guest illustrator, paperweight stamped with the studio anniversary year), we coordinate with the condo management to ensure the piece clears the building protocol and the broadcast protocol when the launch is closed and not transmitted externally.

For SAT invoicing we issue CFDI 4.0 with the 16% IVA breakdown and deduction support as Marketing, Public Relations or Corporate Communications expense depending on how the merch is used. For studios with IMMEX operations or US exposure, we handle complementary invoicing in USD or EUR with USMCA compliance support when the merch crosses the border as part of the disclosure material for international clients resident abroad. For studios with international fair presence (Cannes Lions, Design Week Mexico, CDMX Design Week), we handle bilingual (es/en) invoicing and USMCA compliance when the creative's box crosses the border as part of the international distribution-network promotional material. Merch ships with carta porte 3.0 when interstate or international transit applies, with the foreign trade complement when applicable, and with the payment complement when the studio pays in instalments.

Salon G-5 MOQ, pricing and reservations

Creative's box — from USD 58 per piece before VAT at a 50-piece run. Host studio merch — from USD 98 per person at a 16-piece run. Direct-client hospitality — from USD 125 per piece at a 24-piece run. External collaborator recognition — from USD 205 per piece at a 4-piece run. Pricing does not include the Salon G-5 rental, which is quoted directly with the condo management depending on the day, the hours, the editorial setup and additional services (bar, audiovisual gear, production workshop, store, broadcast).

For launches on high-demand dates (Design Week Mexico, studio anniversary, local association indie-design festival) we block the calendar 60 days ahead with a firm written commitment. For launches on low-demand dates we block 30 days ahead. Express production under 14 days carries a +35% surcharge for the curation, dispatch and coordination with the neighbourhood print shop. The reservation runs on a thirteen-point brief: launch date, launch type, pieces per guest, studio brand manual, isotype palette, condo protocol, broadcast compliance, freight logistics, SAT invoicing, USMCA compliance when the merch crosses the border, post-event donation to the local indie-design association.

Salon G-5 frequently asked questions

Can you deliver the creative's box with a single-colour studio seal?

Yes — we deliver the box with a single-colour screen-printed seal (black, navy or the studio's institutional colour) on 3 mm corrugated carton, with a wood or glazed-ceramic paperweight in one or two colours. The chain of custody is documented with signature, time stamp and a discreet hall photograph when the condo protocol allows.

Can you handle merch for design festivals that repeat every year?

Yes — we run an annual cadence with the same brand manual, scaling the run size to the festival agenda and the special guests (international curators, guest illustrators, design-magazine editors). Coordination with the local indie-design association for the editorial curation of the creative's box.

Can you invoice the merch as Marketing expense?

Yes — we issue CFDI 4.0 to the SAT with the 16% IVA breakdown and deduction support as Marketing, Public Relations or Corporate Communications expense depending on how the merch is used. For studios with IMMEX operations we handle complementary invoicing in USD with the foreign trade complement and USMCA compliance.

Is Corp-Merch an official partner of Salon G-5?

No. Corp-Merch.MX is an independent atelier of curation, production and logistics for merch at creative-agency launches, indie design festivals and studio pop-ups in Salon G-5 and other Mexico City venues. Salon G-5 is referenced for descriptive purposes only.

Request a merch quote for Salon G-5

Tell us the launch date, the launch type, the pieces per guest, the studio brand manual, the isotype palette (when applicable), the condo protocol, the broadcast compliance, the freight logistics and the SAT invoicing requirements. We respond with a per-package itemised quote, a curation proposal and a digital mockup within 24 to 48 business hours.



Corp-Merch.MX is an independent atelier of curation, production and logistics for merch at creative-agency launches, indie design festivals and studio pop-ups in Salon G-5 and other Mexico City venues. We are not a partner, sponsor or official supplier of Salon G-5, the condo or any of the studios referenced on this page. Figures, venues and suppliers mentioned are sector references and appear here for descriptive purposes only.