Salon F-7 sits on the innovation floor of a Polanco tower: a main hall with a stage for 6-minute pitches, a 4-metre LED wall with LP panel return, a networking anteroom with 10 individual one-on-one cabins, a founder-friendly protocol kitchen, and two pedestrian accesses: a main one with biometric turnstile and a service one with notarial logbook. This is where Mexico City-based venture capital funds (AllVP, Dalus Capital, Cometa, Nazca) host their demo days, where growth equity portfolios (Mountain Nazca, AC Ventures) present, where Y Combinator cohorts passing through Mexico City pitch, where the founder communities (Endeavor, MassChallenge) hold pitch nights, where CNBV-pending fintechs raise, and where Bajio private capital fund LP-GP events take place. What separates Salon F-7 is not the room but the cadence of the demo day: the founder backpack arrives before coffee, the pitch deck is signed off at close, and the international LP merch crosses the border under USMCA compliance.
Production of 24 to 60 pieces for the cohort founders, CTOs, COOs and team members of each startup. Technical backpack in recycled nylon with a 16-inch laptop compartment, 20,000 mAh power bank engraved with the fund name, 64 GB encrypted USB with the pitch deck, agenda card for the day, recycled aluminium water bottle with discreet engraving. Delivery to the networking anteroom with the fund managing partner sign-off and grouped by startup.
Production of 18 to 60 pieces for institutional LPs, family offices with a tech mandate and corporate pension fund officers. Rigid cardboard box with magnetic closure holding 128 GB USB with the quarterly fund report, ceramic mug with the isotype, paperweight with the isotype, engraved plaque with the investment year. Delivery to the protocol kitchen counter with control sheet and the fund managing partner signing off.
Production of 10 to 24 pieces for the partners, analysts, fund operations officers, LP relations team and outside counsel. Navy or black polo shirt with the fund isotype embroidered on the chest, corporate vest with pockets, photo ID badge and fund credential, smartwatch with the demo day agenda synced. Professional pressing and delivery to back-of-house 60 minutes before doors open.
Production of 2 to 6 pieces for the managing partner, the fund founder and the lead LP attending demo day. FSC-certified wooden box with the fund isotype, hardbound edited book tracing the fund timeline, curated spirit or Valle de Guadalupe wine, calligraphed card with the guest monogram on cotton paper. Delivery to the driver or executive assistant at the hotel lobby where the VIP LP is staying, USMCA-compliant if the piece crosses the border.
Salon F-7 runs on a dedicated basement loading dock: heavy freight (boxes with backpacks, fund documentation, encrypted USB crates) goes up the east-wing freight elevator with restricted hours and notarial logbook. Light freight goes up the service elevator with prior ID and fund credential. The fund operations team signs the merch entry and walks it to the networking anteroom where it is staged on a side table. The one-on-one room has a secure holding area with boxes sealed under the fund stamp for sensitive material (unpublished decks, quarterly reports, due diligence), and the protocol kitchen has a locked cabinet for the international LP hospitality. The notary attesting to fund terms and to the term sheet signatures has a dedicated cubicle, with paperwork on security paper and notarial seal.
For demo days with international LP presence (typically US, Europe and Asia), we handle invoicing in USD at the Banco de Mexico FIX rate from the day before delivery, with USMCA compliance and support for deduction as Private Capital, Venture Capital or Investor Relations expense in the fund fiscal close. For demo days with founders from other jurisdictions (Y Combinator, Techstars, 500 Startups), we handle the fund security protocol and the Policia Bancaria e Industrial protocol when applicable. The merch chain of custody is documented with signature, time stamp, photograph and seal number at every checkpoint: dock entry, operations review, anteroom staging, restocking during the demo day, post-event collection.
Salon F-7 enforces operating rules the merch must respect: no phones in the main hall during pitches (founders go on stage without phones), no merch with noise or visual distraction elements, no large backpacks inside the hall (founders use the merch backpack delivered to them), no POP material with third-party logos (funds work under confidentiality clauses), no outside food or beverage beyond the fund kitchen service. For sessions that require limited-edition merchandising (numbered anniversary tee for the fund, book signed by the founder tracing the cohort timeline, paperweight stamped with the LP investment year), we coordinate with the fund director to ensure the piece clears the security protocol, the notarial protocol and the compliance protocol when the LP signs under power of attorney.
For SAT invoicing we issue CFDI 4.0 with the 16% IVA breakdown and support for deduction as Private Capital, Venture Capital or Investor Relations expense depending on how the merch is used. For funds with IMMEX operations or US market exposure, we handle complementary invoicing in USD or EUR with USMCA compliance support when the merch crosses the border as part of the institutional LP disclosure material. For funds with binational LPs (Mexico and the US), we handle bilingual (es/en) invoicing and USMCA compliance. The merch ships with carta porte 3.0 when interstate or international transit applies, with the foreign trade complement when applicable, and with the payment complement when the fund pays in instalments or against the notary-signed minutes.
Founder backpack — from MXN 1,890 before VAT per piece at a 36-piece run. Institutional LP merch — from MXN 2,650 before VAT per piece at a 32-piece run. Fund staff merch — from MXN 2,250 before VAT per person at a 16-piece run. Fund GP recognition — from MXN 7,950 before VAT per piece at a 4-piece run. Pricing does not include the Salon F-7 rental, which is quoted directly with the building administration depending on the day, the hours, the stage technical setup and the additional services (protocol kitchen, AV equipment, one-on-one room, transmission).
For demo days on high-demand dates (cohort closes of Mexico City funds, growth equity presentations, community pitch nights) we block the calendar 30 days ahead with a firm written commitment. For demo days on low-demand dates we block 14 days ahead. Express production under 14 days carries a +35% surcharge for the curation and dispatch. The reservation runs on a fourteen-point brief: demo day date, sector, startup stage, invited founders, invited LPs, pieces per package, fund brand manual, fund protocol, transmission compliance, freight logistics, post-event donation, SAT invoicing and USMCA compliance when the merch crosses the border.
Yes — we deliver the backpack with a receipt per startup (not per individual founder), signed by the CEO or CTO, with delivery time and the uniformed staff signature. The chain of custody is documented with photograph when fund protocol allows, and the backpack is held in sealed envelopes through the day for return at demo day close.
Yes — we run semi-annual programming with the same fund brand manual, scaling the run by cohort stage (pre-seed, seed, series A) and invited LPs (institutional, family offices, corporates). Coordination with the fund director for the editorial curation of the founder backpack.
Yes — we issue CFDI 4.0 to the SAT with the 16% IVA breakdown and support for deduction as Private Capital, Venture Capital or Investor Relations expense depending on how the merch is used. For funds with IMMEX operations, we handle complementary invoicing in USD with the foreign trade complement and USMCA compliance.
No. Corp-Merch.MX is an independent curation, production and logistics workshop for merch at demo days, pitch nights and investment rounds at Salon F-7 and other Mexico City venues. Salon F-7 and the funds mentioned are cited for descriptive purposes only.
Tell us the demo day date, the sector, the startup stage, the invited founders and LPs, the pieces per package, the fund brand manual, transmission compliance, freight logistics and SAT invoicing. We respond with a package-level quote, curation proposal and digital mock-up within 24 to 48 business hours.
Corp-Merch.MX is an independent curation, production and logistics workshop for merch at demo days, pitch nights and investment rounds at Salon F-7 and other Mexico City venues. We are not a partner, sponsor or official supplier of Salon F-7, of the funds, or of the startups mentioned on this page. The figures, venues and vehicles are sector references and are cited for descriptive purposes only.