Salon F-2: where the 10-year corporate bond prospectus is signed and the guest coupon card prints before the morning coffee

Salon F-2 sits on the corporate debt floor of a private banking tower in Polanco: a main hall with an issuance lectern and a 5-metre LED wall, Bloomberg terminals with real-time coupon capture, a one-on-one room with 8 soundproof individual cabins, a bookbuilding anteroom carrying term sheets, a protocol kitchen and two pedestrian accesses: a main one with biometric turnstile and a service one with notarial logbook. This is where unsecured corporate debt from IPC issuers is placed, where green bond issuances with second-opinion review from Sustainalytics are priced, where trust certificates for infrastructure projects are marketed, where subordinated bank debt is sold, where state and municipal Cebures placements happen, where SOFOM debt with bank guarantees is allocated, and where debt restructurings under TUGAR are negotiated. What separates Salon F-2 is not the staging but the coupon capture in real time: the institutional investor merch must arrive before coffee, the term sheet is signed off at close, and the international guest recognition crosses the border under USMCA compliance.

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Merch packages for Salon F-2 (corporate debt)

Fixed income investor kit

Production of 40 to 120 pieces for fixed income portfolio managers, credit analysts at broker-dealers, corporate treasurers and pension fund LPs. Linen-bound folder with the BMV ticker and ISIN, 64 GB encrypted USB with the preliminary prospectus, offering memorandum, legal opinion, rating opinions (S&P, Moody’s, Fitch, HR Ratings), issuer presentation, term sheet with coupon scenarios, due diligence Q&A; roller pen with the joint isotype, agenda card with the issuance calendar, aluminium water bottle with discreet engraving. Delivery to the anteroom with the Debt officer sign-off and batched by account.

Placing bank staff merch

Production of 18 to 36 pieces for placing officers, senior credit analysts, outside counsel, compliance officers and Salon F-2 operations. Navy or white oxford shirt with bank monogram, corporate vest with pockets, photo ID badge with encrypted event credential, smartwatch with the bookbuilding agenda synced. Professional pressing and delivery to back-of-house 90 minutes before book opens.

International guest hospitality

Production of 8 to 40 pieces for European LPs (Pictet, Allianz GI), Asian LPs (GIC, Temasek), Canadian LPs (CPP, CDPQ), US LPs (CalPERS, CalSTRS). Rigid cardboard box with magnetic closure holding 128 GB USB with complementary material, ceramic mug with the issuer crest, paperweight with the isotype, engraved plaque with the ISIN and tenor. Delivery to the protocol kitchen counter with control sheet and the MD responsible for the book signing off.

Trust committee recognition

Production of 4 to 12 pieces for the trustee, the issuer CEO, the treasurer, the technical committee members and special guests. Wooden box with the placing bank and issuer joint isotype, hand-bound book tracing the trust timeline, curated spirit or Valle de Guadalupe wine, calligraphed card with the guest monogram. Delivery to the driver or protocol officer at the hotel lobby where the VIP guest is staying, USMCA-compliant if the piece crosses the border.

Salon F-2 logistics, access and prospectus custody

Salon F-2 runs on a dedicated basement loading dock: heavy freight (boxes with merch, notary documentation, sealed preliminary prospectuses) goes up the west-wing freight elevator with restricted hours and notarial logbook. Light freight goes up the service elevator with prior ID and bank credential. The bank operations team signs the merch entry and walks it to the one-on-one anteroom where it is staged on a side table. The bookbuilding room has a secure holding area with boxes sealed under the placing bank stamp for sensitive material (legal opinions, trust contracts), and the protocol kitchen has a locked cabinet for the international guest hospitality. The notary attesting to the preliminary prospectus and to the trust signature has a dedicated cubicle, with paperwork on security paper and notarial seal.

For issuances with international analyst presence (typically US, Canada, Europe and Asia), we handle invoicing in USD at the Banco de Mexico FIX rate from the day before delivery, with USMCA compliance and support for deduction as Debt Placement or Corporate Treasury expense in the issuer fiscal close. For issuances with regulator presence (CNBV, Banco de Mexico, SHCP, UIF), we handle the bank security protocol and the Policia Bancaria e Industrial protocol when applicable. The merch chain of custody is documented with signature, time stamp, photograph and seal number at every checkpoint: dock entry, operations review, anteroom staging, restocking during the bookbuilding, post-event collection.

Salon F-2 confidentiality, compliance and restrictions

Salon F-2 enforces operating rules the merch must respect: no phones in the main hall during book questions, no merch with noise or visual distraction elements, no backpacks inside the bookbuilding room (analysts use lockers in the corridor), no POP material with third-party logos beyond the placing bank and the issuer (per bank compliance), no outside food or beverage beyond the protocol kitchen service. For issuances requiring limited-edition merchandising (numbered plate for the bond close, book signed by the CFO tracing the trust timeline, paperweight stamped with the placement year), we coordinate with the bank operations area to ensure the piece clears the security protocol, the compliance protocol and the transmission protocol when the bookbuilding is internal and not broadcast.

For SAT invoicing we issue CFDI 4.0 with the 16% IVA breakdown and support for deduction as Debt Placement, Corporate Treasury or Investor Relations expense depending on how the merch is used. For issuers with IMMEX operations or US market exposure, we handle complementary invoicing in USD or EUR with USMCA compliance support when the merch crosses the border as part of the institutional investor disclosure material. For bond issuances under dual jurisdiction (BMV and US 144A/RegS markets), we handle bilingual (es/en) invoicing and USMCA compliance. The merch ships with carta porte 3.0 when interstate or international transit applies, with the foreign trade complement when applicable, and with the payment complement when the issuer pays in instalments or against the issuance closing.

Salon F-2 MOQ, pricing and reservations

Fixed income investor kit — from MXN 1,180 before VAT per piece at an 80-piece run. Placing bank staff merch — from MXN 2,890 before VAT per person at a 24-piece run. International guest hospitality — from MXN 2,150 before VAT per piece at a 24-piece run. Trust committee recognition — from MXN 8,950 before VAT per piece at a 6-piece run. Pricing does not include the Salon F-2 rental, which is quoted directly with the bank events area depending on the day, the hours, the technical setup and the additional services (protocol kitchen, Bloomberg terminals, bookbuilding room, transmission).

For debt issuances on high-demand dates (weekly Cetes auctions, unsecured corporate debt placements, TUGAR restructurings) we block the calendar 30 days ahead with a firm written commitment. For issuances on low-demand dates we block 14 days ahead. Express production under 10 days carries a +35% surcharge for the curation and dispatch. The reservation runs on a fourteen-point brief: bookbuilding date, BMV ticker, ISIN, tenor, currency (UDI, MXN, USD), number of invited investors, pieces per package, issuer brand manual, placing bank protocol, transmission compliance, freight logistics, post-event donation, SAT invoicing and USMCA compliance when the merch crosses the border.

Salon F-2 frequently asked questions

Can you deliver the fixed income investor kit with a receipt signature per account?

Yes — we deliver the kit with a receipt per institutional account (not per individual analyst), signed by the portfolio director or treasurer, with delivery time and the uniformed staff signature. The chain of custody is documented with photograph when bank protocol allows, and the kit is held in sealed envelopes through the day for return at book close.

Can you handle the merch for reopenings of existing bond series?

Yes — we run reopening programming with the same issuer brand manual, scaling the run by issuance stage (preliminary, marketing, coupon pricing, allocation, close) and special guests (international analysts, SEC observers when applicable, outside auditors). Coordination with the issuer Treasury office for the editorial curation of the investor kit.

Can you invoice the merch as a debt placement expense?

Yes — we issue CFDI 4.0 to the SAT with the 16% IVA breakdown and support for deduction as Debt Placement, Corporate Treasury or Investor Relations expense depending on how the merch is used. For issuers with IMMEX operations, we handle complementary invoicing in USD with the foreign trade complement and USMCA compliance.

Is Corp-Merch an official partner of Salon F-2 or any placing bank?

No. Corp-Merch.MX is an independent curation, production and logistics workshop for merch at corporate debt issuances, bookbuildings and credit analyst breakfasts at Salon F-2 and other Mexico City venues. Salon F-2 and the placing banks mentioned are cited for descriptive purposes only.

Request a quote for Salon F-2 merch

Tell us the bookbuilding date, the BMV ticker, the ISIN, the tenor and currency of the issuance, the number of invited investors, the pieces per package, the issuer brand manual, the placing bank, transmission compliance, freight logistics and SAT invoicing. We respond with a package-level quote, curation proposal and digital mock-up within 24 to 48 business hours.



Corp-Merch.MX is an independent curation, production and logistics workshop for merch at corporate debt issuances, bookbuildings and credit analyst breakfasts at Salon F-2 and other Mexico City venues. We are not a partner, sponsor or official supplier of Salon F-2, of the placing banks, or of the issuers mentioned on this page. The figures, venues and issuers are sector references and are cited for descriptive purposes only.