Salon F-13: where the IPC selling shareholder exits the cap table through the follow-on and the analyst kit arrives before the morning coffee

Salon F-13 sits on the equity capital markets floor of a Polanco tower: a main hall with an issuance lectern and a 4-metre LED wall, Bloomberg terminals with book and BMV share-price monitoring, a one-on-one room with 8 soundproof individual cabins, a bookbuilding anteroom carrying term sheets, a protocol kitchen and two pedestrian accesses: a main one with biometric turnstile and a service one with notarial logbook. This is where the follow-on public offerings of IPC issuers run, where block trades executed by the equity desks of banks settle, where private equity funds seeking to exit the cap table run secondary offerings, where mixed offerings (primary and secondary combo) for IPC issuers land, where accelerated bookbuildings of high-liquidity issuers price, and where ADR (American Depositary Receipts) programme announcements for Mexican issuers with dual presence happen. What separates Salon F-13 is not the staging but the velocity of the accelerated bookbuilding: the analyst kit arrives before coffee, the price confirmation exits at book close, and the international institutional LP recognition crosses the border under USMCA compliance.

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Merch packages for Salon F-13 (follow-on and block trades)

Follow-on analyst kit

Production of 28 to 80 pieces for broker-dealer analysts, institutional portfolio managers and pension fund LPs with a Mexican equity mandate. Linen-bound folder with the BMV ticker and offering amount, 64 GB encrypted USB with the preliminary prospectus, legal opinion, auditor opinion, management presentation, term sheet with discount-to-close-price scenarios, due diligence Q&A; roller pen with the joint isotype, agenda card for the day, aluminium water bottle with discreet engraving. Delivery to the one-on-one anteroom with the Investor Relations officer sign-off and grouped by account.

Placing bank staff merch

Production of 14 to 28 pieces for placing officers, senior book analysts, outside counsel, compliance officers and Salon F-13 operations. Navy or white oxford shirt with bank monogram, corporate vest with pockets, photo ID badge with encrypted event credential, smartwatch with the bookbuilding agenda synced. Professional pressing and delivery to back-of-house 60 minutes before book opens (accelerated bookbuildings typically run within a 4 to 8 hour window).

International institutional LP hospitality

Production of 6 to 24 pieces for institutional LPs from the US, Canada, Europe and Asia, binational family office owners and corporate pension fund officers. Rigid cardboard box with magnetic closure holding 128 GB USB with complementary material, ceramic mug with the issuer isotype, paperweight with the isotype, engraved plaque with the ticker and amount. Delivery to the protocol kitchen counter with control sheet and the book MD signing off.

Selling shareholder recognition

Production of 2 to 6 pieces for the selling shareholder exiting the cap table, the founder selling their remaining stake, the private equity fund completing the divestment. Wooden box with the placing bank and issuer joint isotype, hand-bound book tracing the shareholding timeline, curated spirit or Valle de Guadalupe wine, calligraphed card with the guest monogram on cotton paper. Delivery to the shareholder executive assistant at the corporate residence under protocol discretion, USMCA-compliant if the piece crosses the border.

Salon F-13 logistics, access and book custody

Salon F-13 runs on a dedicated basement loading dock: heavy freight (boxes with merch, prospectus documentation, secondary offering contracts) goes up the west-area freight elevator with restricted hours and notarial logbook. Light freight goes up the service elevator with prior ID and bank credential. The bank operations team signs the merch entry and walks it to the one-on-one anteroom where it is staged on a side table. The bookbuilding room has a secure holding area with boxes sealed under the placing bank stamp for sensitive material (legal opinions, due diligence, secondary offering contracts), and the protocol kitchen has a locked cabinet for the international institutional LP hospitality. The notary attesting to the prospectus and to the secondary offering signature has a dedicated cubicle, with paperwork on security paper and notarial seal. For weekend accelerated bookbuildings, the logistics adjust to the short window (Saturday to Monday morning).

For offerings with international institutional analyst presence (typically US, Canada, Europe and Asia), we handle invoicing in USD at the Banco de Mexico FIX rate from the day before delivery, with USMCA compliance and support for deduction as Equity Capital Markets, Secondary Offering or Investor Relations expense in the issuer fiscal close. For offerings with regulator presence (CNBV, Banco de Mexico, SHCP), we handle the bank security protocol and the Policia Bancaria e Industrial protocol when applicable. The merch chain of custody is documented with signature, time stamp, photograph and seal number at every checkpoint, with adjustment for the short window of accelerated bookbuildings.

Salon F-13 confidentiality, compliance and restrictions

Salon F-13 enforces operating rules the merch must respect: no phones in the main hall during book questions, no merch with noise or visual distraction elements, no backpacks inside the bookbuilding room (analysts use lockers in the corridor), no POP material with third-party logos beyond the placing bank and the issuer (per bank compliance), no outside food or beverage beyond the protocol kitchen service. For offerings requiring limited-edition merchandising (numbered plate for the follow-on close, book signed by the CFO tracing the cap table timeline, paperweight stamped with the offering year), we coordinate with the bank operations area to ensure the piece clears the security protocol, the compliance protocol and the transmission protocol when the bookbuilding is internal and not broadcast. For block trades, the merch ships in a compact format suited to the short window.

For SAT invoicing we issue CFDI 4.0 with the 16% IVA breakdown and support for deduction as Equity Capital Markets, Secondary Offering or Investor Relations expense depending on how the merch is used. For issuers with IMMEX operations or US market exposure, we handle complementary invoicing in USD or EUR with USMCA compliance support when the merch crosses the border as part of the institutional investor disclosure material. For issuers with dual listing (BMV and NYSE/Nasdaq), we handle bilingual (es/en) invoicing and USMCA compliance. The merch ships with carta porte 3.0 when interstate or international transit applies, with the foreign trade complement when applicable, and with the payment complement when the selling shareholder or the issuer pays in instalments or against the follow-on closing.

Salon F-13 MOQ, pricing and reservations

Follow-on analyst kit — from MXN 1,180 before VAT per piece at a 60-piece run. Placing bank staff merch — from MXN 2,650 before VAT per person at an 18-piece run. International institutional LP hospitality — from MXN 1,890 before VAT per piece at an 18-piece run. Selling shareholder recognition — from MXN 8,950 before VAT per piece at a 4-piece run. Pricing does not include the Salon F-13 rental, which is quoted directly with the bank events area depending on the day, the hours, the technical setup and the additional services (protocol kitchen, Bloomberg terminals with book monitoring, bookbuilding room, transmission).

For secondary offerings on high-demand dates (IPC follow-ons, PE secondary offerings, accelerated bookbuildings of high-liquidity issuers) we block the calendar 21 days ahead with a firm written commitment. For offerings on low-demand dates we block 14 days ahead. Express production for accelerated bookbuildings under 7 days carries a +50% surcharge for the curation and dispatch. The reservation runs on a fourteen-point brief: follow-on date, BMV ticker, offering amount, selling shareholder, number of invited analysts, pieces per package, issuer brand manual, placing bank protocol, transmission compliance, freight logistics, post-event donation, SAT invoicing and USMCA compliance when the merch crosses the border.

Salon F-13 frequently asked questions

Can you deliver the analyst kit with a receipt signature per account?

Yes — we deliver the kit with a receipt per institutional account (not per individual analyst), signed by the head of research or portfolio director, with delivery time and the uniformed staff signature. The chain of custody is documented with photograph when bank protocol allows, and the kit is held in sealed envelopes through the day for return at book close. For weekend accelerated bookbuildings, we adjust the signature to a digital format.

Can you handle the merch for serial secondary offerings?

Yes — we run serial programming with the same issuer brand manual, scaling the run by secondary offering stage (preliminary, marketing, discount pricing, allocation, close) and invited LPs (institutional, binational family offices, PE funds). Coordination with the issuer Investor Relations office for the editorial curation of the analyst kit.

Can you invoice the merch as an equity capital markets expense?

Yes — we issue CFDI 4.0 to the SAT with the 16% IVA breakdown and support for deduction as Equity Capital Markets, Secondary Offering or Investor Relations expense depending on how the merch is used. For issuers with IMMEX operations, we handle complementary invoicing in USD with the foreign trade complement and USMCA compliance.

Is Corp-Merch an official partner of Salon F-13 or any placing bank?

No. Corp-Merch.MX is an independent curation, production and logistics workshop for merch at follow-on offerings, secondary offerings and block trades at Salon F-13 and other Mexico City venues. Salon F-13 and the placing banks mentioned are cited for descriptive purposes only.

Request a quote for Salon F-13 merch

Tell us the follow-on date, the BMV ticker, the offering amount, the selling shareholder, the number of invited analysts, the pieces per package, the issuer brand manual, the placing bank, transmission compliance, freight logistics and SAT invoicing. We respond with a package-level quote, curation proposal and digital mock-up within 24 to 48 business hours.



Corp-Merch.MX is an independent curation, production and logistics workshop for merch at follow-on offerings, secondary offerings and block trades at Salon F-13 and other Mexico City venues. We are not a partner, sponsor or official supplier of Salon F-13, of the placing banks, or of the issuers mentioned on this page. The figures, venues and issuers are sector references and are cited for descriptive purposes only.