Salon F-1: where the placing bank sets the IPO range and the analyst kit lands before the morning coffee

Salon F-1 occupies the executive floor of an investment banking tower on Paseo de la Reforma: a main hall with a 28-seat walnut oval table for analysts and institutional investors, a presentation lectern with a 4-metre LED wall and audio return to a soundproof booth, an adjacent bookbuilding room fitted with Bloomberg and Refinitiv terminals, a one-on-one anteroom with 6 individual soundproof cabins, a protocol kitchen and two pedestrian accesses: a main one with biometric turnstile and a service one with notarial logbook. This is where the analyst breakfasts of the IPC issuer bookbuildings run, where the hammers of SOFOM debt placements are struck, where the secondary roadshows of dual-listed holding companies land, where the Fibra primary allocations price, where the AFORE SIEFORE investment committees hear the pitch, and where the CNBV officials attend during the registration process. What separates Salon F-1 from a typical executive conference room is the cadence of the bookbuilding: the analyst kit arrives before coffee, the term sheet is signed off by every committee, and the international guest merch clears the border under USMCA compliance so it does not hold up the closing.

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Merch packages for Salon F-1 (IPO and bookbuilding)

Bookbuilding analyst kit

Production of 28 to 80 pieces for sell-side analysts, institutional portfolio managers and domestic pension fund LPs. Linen-bound folder carrying the placing bank and issuer logo, 64 GB encrypted USB with the preliminary prospectus, term sheet, management presentation, key figures in Excel, due diligence Q&A; roller pen with the joint isotype, agenda card for the day, aluminium water bottle with discreet engraving. Delivery to the one-on-one anteroom with the Investor Relations officer sign-off and batched by account.

Placing bank staff merch

Production of 18 to 36 pieces for the placing officers, the senior book analysts, the outside counsel, the compliance officers and the Salon F-1 operations team. Navy or white oxford shirt with the bank monogram, corporate vest with pockets, photo ID badge and encrypted event credential, smartwatch with the bookbuilding agenda synced. Professional pressing and delivery to back-of-house 90 minutes before book opens.

Institutional investor hospitality

Production of 12 to 60 pieces for institutional LPs, family offices and AFORE investment committees. Rigid cardboard box with magnetic closure holding a 128 GB USB with complementary materials, ceramic mug with the issuer crest, paperweight with the isotype, engraved plaque with the committee name. Delivery to the protocol kitchen counter with control sheet and the MD responsible for the book signing off.

Issuer committee recognition

Production of 4 to 12 pieces for the issuer CEO, the CFO, the IR director, board members and special guests. Wooden box with the placing bank and issuer joint isotype, hand-bound book tracing the company timeline, curated spirit or Valle de Guadalupe wine, calligraphed card with the guest monogram. Delivery to the driver or protocol officer at the hotel lobby where the VIP guest is staying, USMCA-compliant if the piece crosses the border.

Salon F-1 logistics, access and bookbuilding custody

Salon F-1 runs on a dedicated basement loading dock: heavy freight (boxes with merch, notary documentation, sealed-envelope preliminary prospectuses) goes up the east-wing freight elevator with restricted hours and notarial logbook. Light freight goes up the service elevator with prior ID and bank credential. The bank operations team signs the merch entry and walks it to the one-on-one anteroom, where it is staged on a side table. The bookbuilding room has a secure holding area with boxes sealed under the placing bank stamp for sensitive material, and the protocol kitchen has a locked cabinet for the international guest hospitality. The notary attesting to the bookbuilding and to the preliminary prospectus signature has a dedicated cubicle, with paperwork on security paper.

For IPOs with international analyst presence (typically from the US, Canada, Europe and Asia), we handle invoicing in USD at the Banco de Mexico FIX rate from the day before delivery, with USMCA compliance and support for deduction as Investor Relations or Equity Placement expense in the issuer fiscal close. For placements with regulator presence (CNBV, Banco de Mexico, SHCP when applicable), we handle the bank security protocol and the Policia Bancaria e Industrial protocol when applicable. The merch chain of custody is documented with signature, time stamp, photograph and seal number at every checkpoint: dock entry, operations review, anteroom staging, restocking during the bookbuilding, post-event collection.

Salon F-1 confidentiality, compliance and restrictions

Salon F-1 enforces operating rules the merch must respect: no phones in the main hall during book questions, no merch with noise or visual distraction elements, no backpacks inside the bookbuilding room (analysts use lockers in the corridor), no POP material with third-party logos beyond the placing bank and the issuer (per bank compliance), no outside food or beverage beyond the protocol kitchen service. For sessions requiring limited-edition merchandising (numbered plate for the IPO close, book signed by the CFO tracing the company timeline, paperweight stamped with the placement year), we coordinate with the bank operations area to ensure the piece clears the security protocol, the compliance protocol and the transmission protocol when the bookbuilding is internal and not broadcast.

For SAT invoicing we issue CFDI 4.0 with the 16% IVA breakdown and support for deduction as Equity Placement, Investor Relations or Corporate Communications expense depending on how the merch is used. For issuers with IMMEX operations or US market exposure, we handle complementary invoicing in USD or EUR with USMCA compliance support when the merch crosses the border as part of the institutional investor disclosure material. For issuers with dual listing (BMV and NYSE/Nasdaq), we handle bilingual (es/en) invoicing and USMCA compliance. The merch ships with carta porte 3.0 when interstate or international transit applies, with the foreign trade complement when applicable, and with the payment complement when the issuer pays in instalments or against the IPO closing.

Salon F-1 MOQ, pricing and reservations

Bookbuilding analyst kit — from MXN 1,250 before VAT per piece at a 60-piece run. Placing bank staff merch — from MXN 2,890 before VAT per person at a 24-piece run. Institutional investor hospitality — from MXN 1,890 before VAT per piece at a 32-piece run. Issuer committee recognition — from MXN 8,650 before VAT per piece at a 6-piece run. Pricing does not include the Salon F-1 rental, which is quoted directly with the bank events area depending on the day, the hours, the technical setup and the additional services (protocol kitchen, AV equipment, bookbuilding room, transmission).

For IPOs on high-demand dates (primary placements of IPC issuers, Fibra price fixings, state debt issuances) we block the calendar 45 days ahead with a firm written commitment. For IPOs on low-demand dates we block 21 days ahead. Express production under 14 days carries a +35% surcharge for the curation and dispatch. The reservation runs on a fourteen-point brief: bookbuilding date, BMV ticker, number of analysts invited, pieces per package, issuer brand manual, joint isotype colour rules, placing bank protocol, transmission compliance, freight logistics, post-event donation, SAT invoicing and USMCA compliance when the merch crosses the border.

Salon F-1 frequently asked questions

Can you deliver the analyst kit with a receipt signature per book committee?

Yes — we deliver the kit with a receipt per institutional committee (not per individual analyst), signed by the head of research or the portfolio director, with delivery time and the uniformed staff signature. The chain of custody is documented with photograph when bank protocol allows, and the kit is held in sealed envelopes through the day for return at book close.

Can you handle the merch for IPOs that recur each quarter?

Yes — we run quarterly programming with the same issuer brand manual, scaling the run by bookbuilding stage (preliminary, marketing, pricing, allocation) and special guests (international analysts, SEC observers when applicable, outside auditors). Coordination with the issuer Investor Relations office for the editorial curation of the analyst kit.

Can you invoice the merch as an equity placement expense?

Yes — we issue CFDI 4.0 to the SAT with the 16% IVA breakdown and support for deduction as Equity Placement, Investor Relations or Corporate Communications expense depending on how the merch is used. For issuers with IMMEX operations, we handle complementary invoicing in USD with the foreign trade complement and USMCA compliance.

Is Corp-Merch an official partner of Salon F-1 or any placing bank?

No. Corp-Merch.MX is an independent curation, production and logistics workshop for merch at IPO roadshows, bookbuildings and analyst breakfasts at Salon F-1 and other Mexico City venues. Salon F-1 and the placing banks mentioned are cited for descriptive purposes only.

Request a quote for Salon F-1 merch

Tell us the roadshow date, the BMV ticker, the IPO type (primary, secondary, mixed), the number of analysts invited, the pieces per package, the issuer brand manual, the placing bank, transmission compliance, freight logistics and SAT invoicing. We respond with a package-level quote, curation proposal and digital mock-up within 24 to 48 business hours.



Corp-Merch.MX is an independent curation, production and logistics workshop for merch at IPO roadshows, bookbuildings and analyst breakfasts at Salon F-1 and other Mexico City venues. We are not a partner, sponsor or official supplier of Salon F-1, of the placing banks, or of the issuers mentioned on this page. The figures, venues and issuers are sector references and are cited for descriptive purposes only.