Salon C-9: where the C-suite approves the year's strategic plan and the CEO kit lands before the projections

Salon C-9 sits on the 17th floor of the Polanco-Lomas corridor where the C-suite of BMV-listed corporates runs the annual strategic planning kickoff: 18 horseshoe-arranged seats with a continuous table, a lectern for the CEO, a six-metre LED screen with simultaneous projection of the three-year plan and the annual capex, an annexed room with a phone line for calls with the head of strategy and the BCG/McKinsey/Bain consultant where applicable, a sealed chamber for the plan annexes and a closed kitchen with discreet service. This is where the three-year plans of corporates seeking to grow in Mexico and the US get approved, where the annual capex and headcount plans get signed off, where the year's operational priorities and the next year's organic and inorganic growth targets get set. What separates Salon C-9 is the kickoff ritual: the CEO kit enters before the projections, exits signed for by each C-suite member at close and lets the head of strategy archive the plan without the merch pulling attention from the figures.

Merch packages for Salon C-9

C-suite kit

Production of 12 to 18 pieces delivered before the morning coffee break. Leather folder with the corporate isotype, numbered notepad, roller pen with laser engraving, encrypted 32 GB USB drive holding the three-year strategic plan, annual capex and operational priorities, magnetic ID card with photo. Delivery with the CEO and head of strategy's signature.

Strategy consultant box

Production of 1 to 3 pieces delivered to the BCG, McKinsey or Bain partner accompanying the kickoff. Wooden or leather box with the corporate isotype, bound book of the strategic analysis, engraved plaque with the plan year, paperweight with the isotype. Discreet handling by the corporate staff and delivery at the firm lobby at close of the kickoff.

Staff merch

Uniforms for the strategy team, the finance team and the operations personnel of Salon C-9. Italian-cut two-piece suit in navy or graphite for six people, white shirt, institutional tie, photo and kickoff badge, smartwatch with the agenda synced. Professional tailoring and delivery to back-of-house 90 minutes before doors open.

Year leader recognition

Production of 1 to 4 pieces delivered to the standout executive of the kickoff (CEO, COO, outgoing head of strategy). Wooden or leather box with the engraved isotype, plan year plaque, CEO-signed book with thank-you letter, curated piece (aged wine, aged tequila, fountain pen). Delivery synced to the kickoff dinner.

Salon C-9 logistics, access and custody

Salon C-9 operates with an independent 17th-floor freight dock: the side dock takes a 3.5-tonne van on a restricted shift. Access requires pre-registration, a complex-issued badge and a signed floor log; the plan annexes are moved straight from the dock to the sealed chamber without going through the lobby. The Salon C-9 operations team delivers the kickoff material with visible ID and is responsible for safeguarding the material not delivered to the floor chamber. The annexed room with a phone line is used for calls with the corporate strategy head, with the external consultant or with the CFO when the session needs real-time consultation.

For kickoffs with the international external consultant (typically BCG, McKinsey, Bain based in the US, Europe or Latin America), we invoice in USD at the Banco de México FIX exchange rate of the day before, with USMCA compliance and support for deduction as a Strategy or Planning expense in the corporate fiscal close. For IMMEX subsidiary kickoffs, we issue complementary invoicing in USD and USMCA compliance when the plan crosses the border as part of the parent's planning archive. The merch custody chain is documented with signature, time and seal at each control point: dock intake, operations inspection, transfer to the sealed chamber, delivery to the corporate CEO, recess restocking, post-kickoff pickup, return of surplus to the corporate.

Salon C-9 confidentiality, compliance and prohibitions

Salon C-9 has operating rules the merch must respect: no mobile phone use in the room during the strategic plan review, no merch items that would compromise plan confidentiality, no backpacks or bags in the room (C-suite members use the sealed chamber for their gear), no POP material bearing third-party logos when the plan is being discussed, no food or beverages other than the 17th-floor kitchen service. For kickoffs requiring limited-edition merchandising (plan anniversary t-shirt, outgoing strategy head signed book, capex year paperweight), we coordinate with the complex operations area to make sure the piece complies with the security protocol, the plan archival protocol and the strategy protocol.

For SAT invoicing we issue CFDI 4.0 with 16% IVA breakdown and support for deduction as a Strategy, Planning or Investor Relations expense, depending on the merch use. For corporates with IMMEX or US operations we issue complementary invoicing in USD or EUR and support USMCA compliance when the strategic plan crosses the border as part of the parent's planning archive. For groups with dual listing (BMV and NYSE/Nasdaq) we issue bilingual (es/en) invoicing and USMCA compliance when the kickoff material crosses the border as part of the 10-K archive. The merch ships with carta porte 3.0 when interstate or international transit applies, with the foreign trade complement where applicable, and with the payment complement when the corporate pays in instalments.

Salon C-9 MOQ, costs and reservations

C-suite kit — from MXN 2,450 before IVA per piece at a run of 14. Strategy consultant box — from MXN 12,500 before IVA per piece at a run of 2. Staff merch — from MXN 4,800 before IVA per person at a run of 6. Year leader recognition — from MXN 16,500 before IVA per piece at a run of 2. Costs do not include the Salon C-9 rental, which is quoted directly with the complex events team by day, shift and added services (kitchen, coffee break, AV equipment, phone line where applicable).

For annual C-suite kickoffs, we lock the calendar 90 days in advance with a firm written commitment. For extraordinary kickoffs (mid-year review, remediation plans, restructuring plans), we lock the calendar 30 days in advance. Express production under 21 days carries a +35% surcharge for curation and dispatch. The reservation is made with a fifteen-point brief: kickoff date, number of C-suite members, number of pieces per package, corporate brand manual, plan archival protocol, cargo logistics, post-kickoff donation, SAT invoicing and USMCA compliance when the merch crosses the border.

Salon C-9 FAQ

Can you deliver the C-suite kit with a signed receipt from each member?

Yes — we deliver the kit with a per-member formal receipt, signed by the member or by the CEO on their behalf, with delivery time and the signature of the uniformed delivery staff. The custody chain is documented with a received seal and sealed in a closed envelope for the duration of the session.

Can you handle the merch for annual C-suite kickoffs?

Yes — we run annual programming on the same brand manual, scaling the run according to the agenda and special guests (external consultant, new C-suite members, board observers). Coordination with the head of strategy on the editorial curation of the kit.

Can you invoice the merch as a strategy expense?

Yes — we issue CFDI 4.0 to the SAT with 16% IVA breakdown and support for deduction as a Strategy, Planning or Investor Relations expense, depending on the merch use. For corporates with IMMEX operations we issue complementary invoicing in USD with the foreign trade complement and USMCA compliance.

Is Corp-Merch an official partner of Salon C-9?

No. Corp-Merch.MX is an independent curation, production and logistics workshop for strategic planning merch and C-suite kickoffs in Salon C-9 and other venues in Mexico City. Salon C-9 is mentioned for descriptive purposes only.

Request a Salon C-9 merch quote

Tell us the kickoff date, number of C-suite members, number of pieces per package, corporate brand manual, plan archival protocol, cargo logistics and SAT invoicing. We reply with a package-level quotation, curation proposal and digital mock-up within 24 to 48 business hours.



Corp-Merch.MX is an independent curation, production and logistics workshop for strategic planning merch and C-suite kickoffs in Salon C-9 and other venues in Mexico City. We are not a partner, sponsor or official supplier of Salon C-9 nor of the complexes or corporates mentioned on this page. The figures, venues and suppliers mentioned are sector references and are cited for descriptive purposes only.