Salon C-5: the bilingual room where the director from Madrid or Toronto hears the translation and takes the kit home with the title intact
Salon C-5 sits on the 12th floor of the Roma-Condesa corridor where, twice a year, the international advisory boards of Mexican corporates with US and Latin American operations meet: 8 horseshoe-arranged seats with simultaneous translation in a soundproof booth, a lectern for the corporate CEO, a five-metre LED screen with simultaneous Spanish and English projection, an annexed room with an international phone line and a closed kitchen with bilingual service. This is where the international advisory boards of Mexican groups with directors from Madrid, Toronto, London or Bogotá gather, where the advisory boards of companies internationalising meet, where the boards of Mexican subsidiaries of US corporates convene, and where the advisory boards of binational chambers (AmCham, Spanish chamber, Canadian Chamber of Commerce in Mexico) hold their sessions. What separates Salon C-5 is the bilingual ritual: the director kit enters before the translation, exits signed for by each international director at close, and lets the secretariat archive the bilingual minutes without the merch pulling attention from the agenda.