Salon B-5: the room where the CFO presents the 2027 guidance to Wall Street analysts and the institutional investor kit clears customs in 48 hours

Salon B-5 is the room reserved for Investor Days and institutional roadshows of IPC issuers with sell-side analyst coverage on BMV, NYSE, Nasdaq and LSE: 180 raked theatre seats with presidium table, lectern for six executives (CFO, CEO, COO, VP of Strategy, VP of Finance, Head of Investor Relations), 10-metre LED display with multi-screen presentation system, table microphone audio system, interactive voting for Q&A, adjacent waiting room for analysts and portfolio managers, one-on-one room for individual meetings with the top 10 sell-side analysts, adjacent press room for the financial media (Bloomberg, Reuters, El Economista, Expansion), videoconference room for direct link to analysts in New York, London, Sao Paulo and Toronto joining remotely, foyer for coffee break overlooking an interior garden. This is where IPC issuers with international coverage run their annual Investor Days: 2027-2030 strategy presentation, capex plan presentation, ESG targets presentation, EBITDA metrics presentation, debt issuance calendar presentation, dividend policy presentation, sustainability metrics presentation (environmental KPIs, social KPIs, governance KPIs). Quarterly CFO roadshow sell-side meetings also run here (10 to 15 one-on-one meetings per quarter), portfolio manager breakfasts, international analyst earnings calls. What separates Salon B-5 from a flashy ballroom is the regulatory compliance chain: the presentation must comply with CNBV relevant event regulations (when it contains material non-public information), with SEC Reg FD (Regulation Fair Disclosure) when applicable to the issuer with NYSE or Nasdaq listing, with the UK Listing Rules when applicable to the issuer with LSE listing, and with USMCA compliance when the merch crosses the border as part of the disclosure material for analysts resident abroad.

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Merch packages for Salon B-5

Institutional analyst kit

Production of 80 to 250 pieces for sell-side analysts, institutional fund portfolio managers and international rating agency analysts invited to the Investor Day. Folder with press release printed on 130 g matte coated stock, 64 GB encrypted USB with the Investor Day presentation (final-slide PowerPoint, Excel file with financial models and ESG metrics, PDF of the latest integrated annual report), roller pen with corporate isotype, agenda card for the day, paperweight with fiscal year and isotype, engraved plate with analyst name. Delivery in the waiting room with Investor Relations director's signature, grouped by brokerage house or portfolio manager.

Investor Day staff merch

Uniforms for the Investor Relations team, the CFO's team, the Corporate Communications team, the Investor Day logistics operators and Salon B-5 protocol staff. Grey oxford or black suit for male staff, sheath dress or tailored set for female staff, white shirt, tie or bow tie in corporate colour, badge with photo and hologram, smartwatch with synced Investor Day agenda, executive briefcase with isotype. Professional pressing, delivered to back-of-house 90 minutes before doors open.

One-on-one hospitality

Production of 10 to 30 pieces for top 10 sell-side analysts (Goldman Sachs, JP Morgan, Morgan Stanley, Bank of America, Citi, BTG Pactual, Santander, BBVA, Banorte, Scotiabank) holding one-on-one meetings with the CFO and CEO after the Investor Day. Box with 128 GB encrypted USB holding the Investor Day presentation, ceramic mug with corporate crest, paperweight with isotype, engraved plate with analyst name, desktop ruler with fiscal year, hand-bound book with the 2027-2030 strategy, aged Parras spirit or wine. Delivery in the one-on-one room with control sheet and CFO's signature.

Executive team recognition

Production of 6 to 12 pieces for the CEO, CFO, COO, VP of Strategy, VP of Finance, Investor Relations director and board members who participated in the Investor Day. Wooden box with bas-relief corporate isotype engraving, brass plate with executive name and fiscal year, hand-bound book tracing the corporate history from its founding, aged Parras or Valle de Guadalupe spirit or wine, calligraphed card with executive monogram. Delivery by the CEO or CFO during the Investor Day closing dinner.

Salon B-5 logistics, access and chain of custody

Salon B-5 runs on a freight dock shared with the corporate Investor Relations directorate: the lateral dock accepts 1.5-ton box trucks within restricted hours from 06:00 to 10:00, with prior supplier identification, corporate credential and logbook signature with facial recognition. There is no informal access to Salon B-5: corporate operations staff escorts the supplier at all times, and the load is moved to the Investor Relations store with corporate security escort. For analysts resident abroad (typically the US, Canada, the UK and Europe), we handle international shipping via DHL Express or UPS with cargo insurance, recipient signature and encrypted email confirmation of delivery, 48 to 72 hours ahead of the Investor Day for the material to arrive on time. Salon B-5's back-of-house has four areas: the analyst waiting room (where coffee is served before the presentation), the one-on-one room (where individual CFO meetings are held), the press room (where the analyst kit is staged and the per-brokerage delivery is signed) and the Investor Relations store (where the remaining merch sits in sealed boxes bearing the corporate seal).

For Investor Days with international analyst presence (typically the US, Canada, the UK and Europe), we handle invoicing in USD at the Banco de Mexico FIX rate from the day before the Investor Day, with USMCA compliance and support for deduction as Investor Relations or Financial Communications expense in the corporate fiscal close. For Investor Days with international rating agency analyst presence (Moody's, S&P, Fitch, HR Ratings), we handle compliance with the corporate security protocol and the rating agency protocol when applicable. The merch chain of custody is documented with signature, timestamp, photo and facial recognition at every checkpoint: dock entry, operations inspection, transfer to the Investor Relations store, analyst signature upon receiving their kit, restocking during recesses, post-Investor Day pickup.

Salon B-5 confidentiality, compliance and restrictions

Salon B-5 enforces operating rules the merch must respect: no unauthorised recording devices during the Investor Day session (analysts may hand-write notes but cannot record), no merch with noise or distraction elements during the presentation, no backpacks or bags in the room (analysts use the corporate lockers), no POP material carrying third-party logos, no outside food or beverages beyond corporate catering, no disclosure material leaving before the presentation closes to avoid Reg FD material non-public information leaks when applicable to NYSE or Nasdaq listed issuers. For Investor Days that include new financial guidance or material non-public information, we coordinate with the Investor Relations director to ensure the merch clears the material non-public information protocol, the stock market disclosure protocol (BMV, NYSE, Nasdaq) and the blackout protocol when applicable.

For SAT invoicing we issue CFDI 4.0 with the 16% IVA breakdown and support for deduction as Investor Relations, Financial Communications or Public Relations expense depending on how the merch is used. For corporates with IMMEX operations or dual listings (BMV and NYSE/Nasdaq), we handle complementary invoicing in USD or EUR with USMCA compliance when the analyst kit crosses the border as part of the financial disclosure material for analysts resident abroad. For groups with operations in Turkey or Russia (through minority stakes or joint ventures), we handle complementary invoicing in TRY or RUB with compliance with local invoicing and foreign exchange regulations. Merch is delivered with carta porte 3.0 when interstate or international transit applies, with the foreign trade complement when applicable, and with the payment complement when the corporate pays in instalments.

Salon B-5 MOQ, pricing and reservations

Institutional analyst kit — from MXN 1,650 per piece before VAT at a 150-piece run. Investor Day staff merch — from MXN 4,250 per person before VAT at a 24-piece run. One-on-one hospitality — from MXN 5,450 per piece before VAT at a 16-piece run. Executive team recognition — from MXN 11,950 per piece before VAT at an 8-piece run. Pricing does not include the Salon B-5 rental or the fees of external Investor Relations consultants, which are quoted directly with the corporate area depending on the day, the hours, the technical setup (multi-screen presentation system, interactive voting, encrypted broadcast to New York and London) and additional services (catering, coffee break, audiovisual gear, press room, one-on-one room, encrypted broadcast).

For Investor Days on high-demand dates (annual presentations coinciding with fiscal year close, strategy 2027-2030 presentation roadshows) we block the calendar 90 days ahead with a firm written commitment. For quarterly CFO roadshows we block 30 days ahead. Express production under 14 days carries a +35% surcharge for the curation and dispatch. The reservation runs on an eighteen-point brief: Investor Day date, analyst count, roadshow agenda, pieces per package, corporate brand manual, corporate colour palette, material non-public information protocol, stock market disclosure protocol BMV/NYSE/Nasdaq, blackout protocol when applicable, international freight logistics when applicable, international shipping 48 to 72 hours ahead, SAT invoicing, USMCA compliance when the merch crosses the border, complementary TRY or RUB invoicing when applicable.

Salon B-5 frequently asked questions

Can you deliver the analyst kit with SEC Reg FD compliance?

Yes — we deliver the analyst kit with signed receipt per brokerage house or portfolio manager, analyst or assistant signature, delivery timestamp and encrypted email confirmation, after the official close of the presentation to comply with SEC Reg FD and CNBV relevant event regulations. The chain of custody is documented with photo when the corporate protocol allows.

Can you handle the merch for Investor Days that recur every year?

Yes — we run annual programming with the same brand manual, scaling the run size based on the Investor Day agenda and invited analysts (sell-side, portfolio managers, rating agencies). Coordination with the Investor Relations director for the editorial curation of the analyst kit.

Can you invoice the merch as an investor relations expense?

Yes — we issue CFDI 4.0 to SAT with the 16% IVA breakdown and support for deduction as Investor Relations, Financial Communications or Public Relations expense depending on how the merch is used. For corporates with IMMEX operations or dual listings, we handle complementary invoicing in USD or EUR with the foreign trade complement and USMCA compliance.

Is Corp-Merch an official partner of Salon B-5?

No. Corp-Merch.MX is an independent studio for the curation, production and logistics of merch for Investor Days, institutional roadshows and sell-side analyst presentations in Salon B-5 and other venues in Mexico City. Salon B-5 is referenced for sector description only.

Request a quote for Salon B-5 merch

Tell us the Investor Day date, the analyst count, the roadshow agenda, the pieces per package, the corporate brand manual, the corporate colour palette, the material non-public information protocol, the stock market disclosure protocol BMV/NYSE/Nasdaq, the blackout protocol when applicable, the international freight logistics when applicable, the international shipping 48 to 72 hours ahead, the SAT invoicing, the USMCA compliance when the merch crosses the border and the complementary invoicing in TRY or RUB when applicable. We respond with a per-package quote, a curation proposal and a digital mockup within 24 to 48 business hours.



Corp-Merch.MX is an independent studio for the curation, production and logistics of merch for Investor Days, institutional roadshows and sell-side analyst presentations in Salon B-5 and other venues in Mexico City. We are not a partner, sponsor or official supplier of Salon B-5 or the corporates or brokerage houses referenced on this page. The figures, venues and suppliers referenced are sector references and are described for descriptive purposes only.