Salon B-3: the room where the cash dividend gets approved and the minority shareholder kit arrives with the call notice

Salon B-3 is the room reserved for general shareholders meetings of issuers listed on the Mexican Stock Exchange under the Mexican Securities Market Law (LMV) and each issuer's corporate bylaws: 320 raked theatre seats with presidium table, lectern for five board members and the corporate secretary, 8-metre LED display for the meeting call, audited financial statements and profit allocation proposal, encrypted electronic voting system (proxy vote, in-person vote, secret ballot when applicable per Article 56 of the LMV), attendance registration desk with official ID readers (INE/IFE, passport, professional licence), adjacent waiting room for representatives of the brokerage houses that custody the shares of minority shareholders, notary signing room, adjacent press room for the financial media (El Economista, Reforma Negocios, Bloomberg Linea, Expansion). This is where the ordinary general shareholders meetings of IPC and debt-market issuers gather once a year: approval of the audited financial statements for the prior fiscal year, approval of the CEO's report, approval of the profit allocation proposal, decision on the cash or stock dividend, election or ratification of board members, appointment of the external auditor. Extraordinary general shareholders meetings also run here for amendments to the corporate bylaws, authorisation of debt or capital issuances, approval of mergers, spin-offs or acquisitions. What separates Salon B-3 from a flashy ballroom is the legal chain: the meeting call must be published 15 calendar days in advance on the BMV's EMISNET Relevant Event Publication System and in a national-circulation newspaper, the supporting documentation must be delivered to shareholders 15 calendar days in advance, and the shareholder kit must be ready on meeting day with the complete documentation, proxy vote forms, valid official ID and a notary-and-secretary-signed merch chain of custody.

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Merch packages for Salon B-3

Shareholder binder

Production of 100 to 400 pieces for registered shareholders attending the meeting, brokerage house representatives that custody minority shareholders' shares and institutional fund representatives. 350 g sulphite folder with cover showing the corporate isotype and the fiscal year, contents: call published on EMISNET, agenda, CEO's report, financial statements audited by the external auditor, audit committee report, corporate practices and compensation committee report, profit allocation proposal, proxy vote forms, card with the electronic voting code. Delivery at the attendance registration desk with shareholder or legal representative signature.

Historical shareholder recognition

Production of 4 to 12 pieces for historical shareholders that have held the corporate for over 20 years, founders or their families, and board members concluding their tenure. Wooden box with bas-relief corporate isotype engraving, brass plate with shareholder name and investment dates, hand-bound book tracing the corporate history from its founding, framed share certificate bearing the corporate seal, aged Parras or Valle de Guadalupe spirit or wine, calligraphed card with shareholder monogram. Delivery by the CEO or board chair during the fiscal year closing dinner.

Meeting staff merch

Uniforms for the corporate secretary's team, the notary's team, the electronic voting system operators, the attendance registration staff and Salon B-3 protocol personnel. Grey oxford or black suit for male staff, sheath dress or tailored set for female staff, white shirt, tie or bow tie in corporate colour, badge with photo and hologram, smartwatch with synced meeting agenda. Professional pressing, delivered to back-of-house 90 minutes before the quorum.

Special guest hospitality

Production of 6 to 20 pieces for CNBV representatives, sell-side analysts, rating agency representatives (Moody's, S&P, Fitch, HR Ratings), external auditors (KPMG, Deloitte, PwC, EY, BDO, Mancera) and invited financial media. Box with 64 GB encrypted USB holding the audited financial statements, ceramic mug with corporate crest, paperweight with isotype, engraved plate with guest name, desktop ruler with fiscal year. Delivery by the corporate protocol officer in the waiting room adjacent to Salon B-3.

Salon B-3 LMV logistics, access and chain of custody

Salon B-3 runs on an independent freight dock: the lateral dock accepts 3.5-ton box trucks within restricted hours from 06:00 to 11:00, with prior supplier identification, campus credential and logbook signature with facial recognition. The legal meeting documentation (call, audited financial statements, voting forms) requires a notarised chain of custody, with the notary public's signature at each checkpoint and with SAT electronic backup when applicable. For shareholders resident abroad (typically the US, Canada, the UK and Europe), we handle international shipping via DHL Express or UPS with cargo insurance, recipient signature and email confirmation of encrypted delivery, 15 calendar days in advance per Article 49 of the LMV. Salon B-3's back-of-house has four areas: the attendance registration desk (where attendance is signed and the shareholder binder is delivered), the shareholder waiting room (where coffee is served before the meeting), the notary room (where minutes are signed at meeting close) and the meeting store (where the merch sits in sealed boxes bearing the corporate seal with key held by the corporate secretary).

For meetings with international shareholder presence (typically ADR holders listed on NYSE/Nasdaq or GDS holders listed on LSE), we handle invoicing in USD at the Banco de Mexico FIX rate from the day before the meeting, with USMCA compliance and support for deduction as Corporate Governance or Shareholders Meeting expense in the corporate fiscal close. For meetings with CNBV representatives, we handle compliance with the campus security protocol and the regulator's security measures when applicable. The merch chain of custody is documented with signature, timestamp, photo and facial recognition at every checkpoint: dock entry, operations inspection, transfer to the meeting store, shareholder signature upon receiving their binder, restocking during recesses, post-meeting pickup.

Salon B-3 confidentiality, LMV compliance and restrictions

Salon B-3 enforces operating rules the merch must respect: no unauthorised recording devices, no merch with noise or distraction elements during the meeting, no large backpacks or bags inside the room (shareholders leave their personal items in the waiting room), no POP material carrying third-party logos, no outside food or beverages beyond campus catering, no meeting legal documentation leaving Salon B-3 without written authorisation from the corporate secretary. For meetings that approve related-party transactions, debt or capital issuances, mergers, spin-offs or acquisitions (subject to CNBV relevant event regulations), we coordinate with the corporate secretary to ensure the merch clears the material non-public information protocol, the relevant event protocol and the stock market disclosure protocol before and after the meeting.

For SAT invoicing we issue CFDI 4.0 with the 16% IVA breakdown and support for deduction as Corporate Governance, Shareholders Meeting or Investor Relations expense depending on how the merch is used. For corporates with IMMEX operations or dual listings (BMV and NYSE/Nasdaq), we handle complementary invoicing in USD with USMCA compliance when the shareholder binder crosses the border as part of the disclosure material for ADR or GDS holders resident abroad. For groups with operations in Turkey or Russia (through minority stakes or joint ventures), we handle complementary invoicing in TRY or RUB with compliance with local invoicing and foreign exchange regulations. Merch is delivered with carta porte 3.0 when interstate or international transit applies, with the foreign trade complement when applicable, and with the payment complement when the corporate pays in instalments.

Salon B-3 MOQ, pricing and reservations

Shareholder binder — from MXN 850 per piece before VAT at a 200-piece run. Historical shareholder recognition — from MXN 9,950 per piece before VAT at an 8-piece run. Meeting staff merch — from MXN 2,950 per person before VAT at a 16-piece run. Special guest hospitality — from MXN 1,850 per piece before VAT at a 12-piece run. Pricing does not include the Salon B-3 rental, which is quoted directly with the campus events team depending on the day, the hours, the technical setup (electronic voting system, projection, attendance registration desk) and additional services (catering, coffee break, audiovisual gear, waiting room, notary room, encrypted broadcast to the stock market when applicable).

For meetings on high-demand dates (annual ordinary general meetings coinciding with fiscal year close, extraordinary general meetings for related-party transaction authorisation) we block the calendar 120 days ahead with a firm written commitment. For meetings on low-demand dates we block 90 days ahead. Express production under 30 days carries a +35% surcharge for the curation and dispatch. The reservation runs on a twenty-point brief: meeting date, meeting type (ordinary, extraordinary, special), shareholder count, pieces per package, corporate brand manual, corporate colour palette, material non-public information protocol, CNBV relevant event protocol, BMV stock market disclosure protocol, international freight logistics when applicable, international shipping 15 calendar days in advance per Article 49 LMV, SAT invoicing, USMCA compliance when the merch crosses the border, complementary TRY or RUB invoicing when applicable.

Salon B-3 frequently asked questions

Can you deliver the shareholder binder 15 calendar days in advance per Article 49 of the LMV?

Yes — we deliver the shareholder binder with signed receipt per shareholder or legal representative, recipient or assistant signature, delivery timestamp and encrypted email confirmation, 15 calendar days in advance per Article 49 of the Mexican Securities Market Law. The chain of custody is documented with photo when the campus protocol allows, and the binder sits in a sealed envelope bearing the corporate secretary's seal until meeting day.

Can you handle the merch for shareholders meetings that recur every year?

Yes — we run annual programming with the same brand manual, scaling the run size based on the meeting agenda and special guests (CNBV representatives, sell-side analysts, rating agencies, external auditors). Coordination with the corporate secretary for the editorial curation of the shareholder binder.

Can you invoice the merch as a corporate governance expense?

Yes — we issue CFDI 4.0 to SAT with the 16% IVA breakdown and support for deduction as Corporate Governance, Shareholders Meeting or Investor Relations expense depending on how the merch is used. For corporates with IMMEX operations or dual listings, we handle complementary invoicing in USD with the foreign trade complement and USMCA compliance.

Is Corp-Merch an official partner of Salon B-3?

No. Corp-Merch.MX is an independent studio for the curation, production and logistics of merch for general shareholders meetings per the LMV in Salon B-3 and other venues in Mexico City. Salon B-3 is referenced for sector description only.

Request a quote for Salon B-3 merch

Tell us the meeting date, the meeting type (ordinary, extraordinary, special), the shareholder count, the pieces per package, the corporate brand manual, the corporate colour palette, the material non-public information protocol, the CNBV relevant event protocol, the BMV stock market disclosure protocol, the international freight logistics when applicable, the international shipping 15 calendar days in advance per Article 49 LMV, the SAT invoicing, the USMCA compliance when the merch crosses the border and the complementary invoicing in TRY or RUB when applicable. We respond with a per-package quote, a curation proposal and a digital mockup within 24 to 48 business hours.



Corp-Merch.MX is an independent studio for the curation, production and logistics of merch for general shareholders meetings per the LMV in Salon B-3 and other venues in Mexico City. We are not a partner, sponsor or official supplier of Salon B-3 or the campus complexes or corporates referenced on this page. The figures, venues and suppliers referenced are sector references and are described for descriptive purposes only.