Salon B-13: the room where the Product Manager listens to the top 20 customers validate the 2027 roadmap and the CAB kit ships with a per-member NDA

Salon B-13 is the room reserved for the Customer Advisory Board (CAB) and Voice of the Customer (VOC) sessions of corporates with B2B products in Mexico, Latin America, the US, Canada, Europe and Asia: boardroom with 22-person oval table (18 CAB members + 4 corporate team members), seating for the CAB executive committee (Product Manager, Product Director, Customer Experience Director, Product Marketing Director), six 55-inch screens for product roadmap presentation, table microphone audio system, encrypted videoconference for CAB members joining remotely, interactive voting to validate roadmap priorities, presentation system for product prototypes, adjacent waiting room for CAB members, per-member NDA signing room, internal press room for corporate spokespersons. This is where CAB sessions run: next fiscal year product roadmap presentation, product prototype presentations, CAB member validation of roadmap priorities, VOC sessions with end users, co-creation sessions with strategic customers, existing feature feedback sessions, market trend forecasting sessions, competitive intelligence sessions with CAB members, benchmarking sessions with mature product customers. What separates Salon B-13 from a generic boardroom is the product confidentiality chain: the CAB kit must arrive with the NDA signed by each CAB member, with the product prototype under confidentiality agreement, with the roadmap documentation under confidentiality agreement, and with personalised merch the CAB member will use in their day-to-day after the CAB session at their own offices.

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Merch packages for Salon B-13

CAB member kit

Production of 14 to 22 pieces for CAB members (product managers, CTOs, innovation directors, advanced end users from the corporate's top 20 customers). Executive backpack with corporate isotype and the legend "Customer Advisory Board", contents: hand-stitched professional notebook with the CAB agenda and next fiscal year product roadmap, refillable metal roller pen, 64 GB encrypted USB with the CAB documentation under confidentiality agreement (product roadmap in PDF signed by the Product Director, product prototypes in executable format, strategic customer use cases), access code card to the corporate CAB portal, NDA signed by the CAB member, printed CAB agenda with modules and executive committee members, reusable water bottle with isotype, ceramic mug with corporate crest. Personalised delivery with CAB member name engraved on the backpack and pen, with NDA signature.

CAB executive committee merch

Uniforms for the Product Manager, Product Director, Customer Experience Director, Product Marketing Director and roadmap presentation team. Grey oxford or black suit for male staff, sheath dress or tailored set for female staff, white shirt, tie or bow tie in corporate colour, badge with corporate photo and hologram, smartwatch with synced CAB agenda, executive briefcase with corporate isotype. Professional pressing, delivered to back-of-house 60 minutes before the CAB.

Roadmap presenter hospitality

Production of 4 to 12 pieces for external roadmap presenters (strategy consultancies, experience design firms, market research firms such as Gartner, Forrester, IDC, Statista). Box with 128 GB encrypted USB with the CAB documentation, ceramic mug with corporate crest, paperweight with isotype, engraved plate with presenter name, desktop ruler with fiscal year, autographed book with presenter signature. Delivery by the Product Director in the waiting room adjacent to Salon B-13.

Outstanding CAB member recognition

Production of 4 to 12 pieces for CAB members completing 3 consecutive years on the board (the typical CAB member term). Wooden box with bas-relief corporate isotype engraving, brass plate with CAB member name and tenure dates, framed diploma with corporate CEO, Product Director and Product Manager signatures, hand-bound book tracing the product history from launch, crystal paperweight with isotype, engraved plate with CAB member name and tenure dates, Parras wine or aged spirit. Delivery by the corporate CEO and Product Director during the CAB year-end dinner.

Salon B-13 logistics, access and chain of custody

Salon B-13 runs on a freight dock shared with the corporate Product directorate: the lateral dock accepts 1.5-ton box trucks within restricted hours from 06:00 to 10:00, with prior supplier identification, corporate credential and logbook signature with facial recognition. For kits of CAB members joining remotely (typically the US, Canada, the UK, Europe and Asia), we handle international shipping via DHL Express or UPS with cargo insurance, recipient signature and encrypted email confirmation of delivery, 5 to 7 business days ahead of the CAB so the kit arrives on time. For CAB members resident in Mexico, we handle national shipping via Estafeta, FedEx, DHL or UPS with cargo insurance, recipient signature and corporate email confirmation. Salon B-13's back-of-house has three areas: the CAB member waiting room (where coffee is served before the CAB), the NDA signing room (where each CAB member's NDA is signed) and the CAB store (where merch sits in sealed boxes bearing the corporate seal with key held by the Product Director).

For CABs with international CAB member presence (typically the US, Canada, the UK, Europe and Asia), we handle invoicing in USD, EUR, GBP or local currency at the Banco de Mexico FIX rate from the day before the shipment, with USMCA compliance when the kit crosses the border into the US or Canada, and with local invoicing and foreign exchange compliance when the kit crosses into Turkey, Russia, the UK, Europe or Asia. For CABs with market research firm representative presence (Gartner, Forrester, IDC, Statista), we handle compliance with the corporate security protocol and the market research firm protocol when applicable. The merch chain of custody is documented with signature, timestamp, photo and facial recognition at every checkpoint: dock entry, operations inspection, transfer to the CAB store, CAB member NDA signature upon receiving their kit, restocking during recesses, post-CAB pickup.

Salon B-13 confidentiality, compliance and restrictions

Salon B-13 enforces operating rules the merch must respect: no personal devices (phones, laptops, tablets) inside the CAB room — only the secure corporate or CAB member laptops are permitted, no merch with noise or distraction elements during the session, no backpacks or bags in the room (CAB members use the CAB kit as their only belongings), no POP material carrying corporate competitors' logos, no outside food or beverages beyond corporate catering, no merch leaving Salon B-13 without written authorisation from the Product Director. For CABs that contain classified product roadmap information (unpublished features, launch dates, adoption metrics, competitive analysis), we coordinate with the corporate legal directorate to ensure the merch clears the NDA protocol, the roadmap disclosure protocol and the product intellectual property protocol.

For SAT invoicing we issue CFDI 4.0 with the 16% IVA breakdown and support for deduction as Product Management, Customer Experience or Market Research expense depending on how the merch is used. For corporates with IMMEX operations or US exposure, we handle complementary invoicing in USD with USMCA compliance when the CAB member kit crosses the border as part of the CAB material for CAB members resident abroad. For groups with operations in Turkey or Russia (through minority stakes or joint ventures), we handle complementary invoicing in TRY or RUB with compliance with local invoicing and foreign exchange regulations. Merch is delivered with carta porte 3.0 when interstate or international transit applies, with the foreign trade complement when applicable, and with the payment complement when the corporate pays in instalments.

Salon B-13 MOQ, pricing and reservations

CAB member kit — from MXN 5,450 per piece before VAT at an 18-piece run. CAB executive committee merch — from MXN 4,250 per person before VAT at an 8-piece run. Roadmap presenter hospitality — from MXN 5,950 per piece before VAT at a 4-piece run. Outstanding CAB member recognition — from MXN 9,450 per piece before VAT at a 4-piece run. Pricing does not include the Salon B-13 rental or the fees of external market research firms, which are quoted directly with the corporate Product Director area depending on the day, the hours, the technical setup (six presentation screens, encrypted videoconference, interactive voting) and additional services (catering, coffee break, audiovisual gear, internal press room, NDA signing room, waiting room).

For CABs on high-demand dates (CABs coinciding with the next fiscal year roadmap presentation, CABs coinciding with new product launches) we block the calendar 90 days ahead with a firm written commitment. For CABs on low-demand dates we block 60 days ahead. Express production under 21 days carries a +35% surcharge for the curation and dispatch. The reservation runs on an eighteen-point brief: CAB date, board members, CAB member industry, pieces per package, corporate brand manual, corporate colour palette, NDA protocol, roadmap disclosure protocol, product intellectual property protocol, national and international freight logistics when applicable, national and international courier 5 to 7 business days ahead, SAT invoicing, USMCA compliance when the merch crosses the border, complementary TRY or RUB invoicing when applicable.

Salon B-13 frequently asked questions

Can you deliver the CAB member kit with each member's NDA signed?

Yes — we deliver the CAB member kit with the CAB member's NDA signed in the Salon B-13 NDA signing room, with corporate Product Director signature and CAB member signature. The chain of custody is documented with CAB member signature and Product Director signature to guarantee NDA protocol compliance.

Can you handle the merch for CABs that recur every quarter?

Yes — we run quarterly programming with the same brand manual, scaling the run size based on the CAB agenda and invited board members. Coordination with the Product Director for the editorial curation of the CAB member kit.

Can you invoice the merch as a product management expense?

Yes — we issue CFDI 4.0 to SAT with the 16% IVA breakdown and support for deduction as Product Management, Customer Experience or Market Research expense depending on how the merch is used. For corporates with IMMEX operations or US exposure, we handle complementary invoicing in USD with USMCA compliance.

Is Corp-Merch an official partner of Salon B-13?

No. Corp-Merch.MX is an independent studio for the curation, production and logistics of merch for customer advisory boards (CAB), voice-of-customer sessions and product roadmaps in Salon B-13 and other venues in Mexico City. Salon B-13 is referenced for sector description only.

Request a quote for Salon B-13 merch

Tell us the CAB date, the board members, the CAB member industry, the pieces per package, the corporate brand manual, the corporate colour palette, the NDA protocol, the roadmap disclosure protocol, the product intellectual property protocol, the national and international freight logistics when applicable, the national and international courier 5 to 7 business days ahead, the SAT invoicing, the USMCA compliance when the merch crosses the border and the complementary invoicing in TRY or RUB when applicable. We respond with a per-package quote, a curation proposal and a digital mockup within 24 to 48 business hours.



Corp-Merch.MX is an independent studio for the curation, production and logistics of merch for customer advisory boards (CAB), voice-of-customer sessions and product roadmaps in Salon B-13 and other venues in Mexico City. We are not a partner, sponsor or official supplier of Salon B-13 or the corporates referenced on this page. The figures, venues and suppliers referenced are sector references and are described for descriptive purposes only.