Salon A-9: the room where the partner of the year takes the stage and the channel VP announces next quarter's incentive programme
Salon A-9 is the partner summit room of the corporate campus: 360 square metres in an amphitheatre layout with capacity for 280 seated, central stage with a 10-metre LED backdrop screen, immersive audio system with wireless microphones, four breakout rooms adjacent with capacity for 40 people each, foyer for the coffee break, exhibition space for strategic partner booths with power and connectivity. This is where the annual strategic partner summits run, where the channel conferences of hardware and software manufacturers land, where the wholesaler and distributor summits gather, where the service partner loyalty events happen, where the regional partner meetings of the technology alliances run, and where the new partner programme kick-offs open. What distinguishes Salon A-9 is the mix: the corporate presents next year's plans and the partners share last year's best practices, in an alternating sequence that requires the merch to work in both roles.