Salon A-4: the room where the channel integrator carries the technical backpack and the evaluation kit gets signed before the demo ends

Salon A-4 is the demonstration room of the corporate campus: 240 square metres of open floor with capacity for 80 to 120 people, four demonstration tables equipped with three-phase power, gigabit ethernet, backup wi-fi, two 4-metre LED screens, audio system with handheld and headset wireless microphones, central lectern with touchscreen, adjacent technical store with racks for test equipment, direct exit to the freight dock for hardware offloading. This is where hardware and software manufacturers run their demos to the integrator channel, where B2B showrooms from distributors and wholesalers run, where Microsoft, AWS, Google Cloud, Cisco and Dell run their partner enablement days, where the OEM product roadmap presentations land for plants in the Bajio, and where technical certification training runs. What separates Salon A-4 is that the merch does not go home with a brand executive: it goes home with the engineer who will install the product at the end customer.

Merch packages for Salon A-4

Evaluation kit

Production of 60 to 120 pieces for the integrators and resellers attending the demo. Ballistic nylon technical backpack with the manufacturer isotype, technical contents (Cat6A network cable, 4K HDMI cable, USB-C 100W, multiport hub, universal power adapter, USB drives with firmware and product technical documentation, printed installation manual, test sheets), engraved plate with the integrator name. Delivery at the demo start with evaluation kit sign-off.

Partner kit

Production of 20 to 60 pieces for strategic partners, wholesalers and distributors invited to the showroom. Rigid box with the manufacturer and partner isotype, curated contents (manufacturer technical polo, stainless steel thermos, Moleskine notebook with the isotype, USB drives with the manufacturer's full catalogue, branded paperweight), personalised card from the channel director. Delivery at the close of the day with the channel director's signature.

Staff merch

Uniforms for the manufacturer staff, the pre-sales team and the Salon A-4 engineering crew. Manufacturer technical polo, vest with pockets, event credential, smartwatch with the synced agenda, personal protection kit (goggles, anti-static gloves, ear plugs when applicable). Professional pressing, delivered to back-of-house 90 minutes before doors open.

Evidence merch

Production of 60 to 120 pieces for end-of-demo distribution as documentary evidence of the event. Lever-arch file with the manufacturer presentation in PDF, USB drive with graphic material and demo videos, product technical specifications sheet, branded paperweight, card with the pre-sales team's contact details. Delivery at the close of the day with the channel engineer's signature.

Salon A-4 logistics, technical access and equipment custody

Salon A-4 runs on a lateral dock exclusive for heavy technical freight: the dock accepts 12-ton trailers within restricted hours, and the 3.5-ton box truck has its own ramp on the east side. Room access requires prior ID, the campus credential and the Salon A-4 logbook signature; test equipment and hardware racks enter through the dock and stay in the adjacent technical store until doors open. The test equipment chain of custody is particularly sensitive: test hardware (servers, switches, access points, IoT devices) is delivered to the manufacturer with a signed delivery receipt, and the manufacturer keeps the signed copy as evidence of the equipment's entry to the room.

For demos with international partner presence (Microsoft, AWS, Google Cloud, Cisco, Dell, IBM), we handle invoicing in USD at the Banco de Mexico FIX rate from the day before the event, with USMCA compliance and deduction support as Marketing or Channel Enablement expense in the corporate fiscal close. For demos with regulator or standards body presence (IFT, NYCE, ANCE), we handle compliance with the campus security protocol and the Policia Bancaria e Industrial protocol when applicable, with pieces free of third-party logos or with digital suppression when the manufacturer manual requires it.

Salon A-4 compliance, restrictions and permits

Salon A-4 enforces operating rules the merch must respect: no devices that emit electromagnetic interference with test equipment (the room runs in a controlled environment and any interference can affect the demo), no merch with metal elements that could damage the test equipment, no food inside the room (only closed-container coffee and water), no POP material with competitor logos. For demos that require limited-edition merch (numbered anniversary backpack, plate engraved with the product launch year), we coordinate with the campus operations team to ensure the piece clears the security protocol, the technical protocol and the manufacturer protocol when applicable.

For SAT invoicing we issue CFDI 4.0 with the 16% IVA breakdown and deduction support as Marketing, Channel Enablement or Partner Relations expense depending on how the merch is used. For manufacturers with IMMEX or US exposure, we handle complementary invoicing in USD or EUR with USMCA compliance support when the kit crosses the border as part of the channel enablement material. Merch is delivered with carta porte 3.0 when interstate or international transit applies, with the foreign trade complement when applicable, and with the payment complement when the manufacturer pays in instalments.

Salon A-4 MOQ, pricing and reservations

Evaluation kit — from USD 130 per piece before VAT at an 80-piece run. Partner kit — from USD 200 per piece at a 30-piece run. Staff merch — from USD 73 per person at a 20-piece run. Evidence merch — from USD 40 per piece at a 100-piece run. Pricing does not include the Salon A-4 rental, which is quoted directly with the campus events team depending on the day, the hours, the technical setup and additional services (three-phase power, ethernet, wi-fi, technical store, audio, video, dock).

For demos on high-demand dates (OEM product launches, Microsoft and AWS channel events, certification trainings) we block the calendar 60 days ahead with a firm written commitment. For demos on low-demand dates we block 25 days ahead. Express production under 18 days carries a +35% surcharge. The reservation runs on a thirteen-point brief: demo date, product type, attendee count, pieces per package, manufacturer manual, manufacturer colour palette, technical specifications of the test equipment, room restrictions, manufacturer protocol compliance, freight logistics, unused equipment return and SAT invoicing.

Salon A-4 frequently asked questions

Can you personalise the evaluation kit with the manufacturer and partner isotype?

Yes — we personalise the kit with the manufacturer isotype in premium screen printing and the plate engraved with the integrator name. Personalisation is quoted separately from the base package and documented with manufacturer and partner approval before production.

Can you handle the test equipment and hardware racks?

Not directly — the test equipment and hardware racks are delivered and picked up by the manufacturer with their own technical staff. We handle the merch (technical backpack, partner kit, staff merchandise, evidence merchandise) and the logistics coordination with the Salon A-4 technical store.

Can you invoice as channel enablement expense?

Yes — we issue CFDI 4.0 to the SAT with the 16% IVA breakdown and deduction support as Channel Enablement, Marketing or Partner Relations expense depending on how the kit is used. For manufacturers with IMMEX operations we handle complementary invoicing in USD with the foreign trade complement and USMCA compliance when the kit crosses the border.

Is Corp-Merch an official partner of Salon A-4?

No. Corp-Merch.MX is an independent atelier of curation, production and logistics for merch at technical demos, B2B showrooms and channel enablement in Salon A-4 and other Mexico City venues. Salon A-4 is referenced for descriptive purposes only.

Request a merch quote for Salon A-4

Tell us the demo date, the product type, the attendee count, the pieces per package, the manufacturer manual, the manufacturer colour palette, the technical specifications of the test equipment, the room restrictions, the manufacturer protocol compliance, the freight logistics, the unused equipment return and the SAT invoicing requirements. We respond with a per-package itemised quote, a curation proposal and a digital mockup within 24 to 48 business hours.



Corp-Merch.MX is an independent atelier of curation, production and logistics for merch at technical demos, B2B showrooms and channel partner enablement in Salon A-4 and other Mexico City venues. We are not a partner, sponsor or official supplier of Salon A-4, the campus complex, the manufacturers, distributors or brands mentioned on this page. Figures, venues and suppliers mentioned are sector references and appear here for descriptive purposes only.