Salon A-4: the room where the channel integrator carries the technical backpack and the evaluation kit gets signed before the demo ends
Salon A-4 is the demonstration room of the corporate campus: 240 square metres of open floor with capacity for 80 to 120 people, four demonstration tables equipped with three-phase power, gigabit ethernet, backup wi-fi, two 4-metre LED screens, audio system with handheld and headset wireless microphones, central lectern with touchscreen, adjacent technical store with racks for test equipment, direct exit to the freight dock for hardware offloading. This is where hardware and software manufacturers run their demos to the integrator channel, where B2B showrooms from distributors and wholesalers run, where Microsoft, AWS, Google Cloud, Cisco and Dell run their partner enablement days, where the OEM product roadmap presentations land for plants in the Bajio, and where technical certification training runs. What separates Salon A-4 is that the merch does not go home with a brand executive: it goes home with the engineer who will install the product at the end customer.