Main Forum — where the Mexican brand makes the reveal the market has waited all year for and where the merch has to survive ten thousand attendees
The Main Forum is the large-format space where Mexican corporates hold annual brand reveals, product line launches, brand experiences for end consumers, and private or semi-private concerts accompanying the launch. Capacity runs 3000 to 10000 in general format (with floor, grandstand, and VIP box) and 1500 to 4000 in semi-private format (with central pit and experience zones). What distinguishes the Main Forum from any other room or stadium in the same segment is not the electrical capacity (high-power three-phase for stage, professional audio, robotic lighting, broadcast cameras), nor the back-of-house (press room, staff catering, artist dressing rooms), nor the access (pedestrian and vehicular with valet parking and VIP drop-off). What distinguishes it is the merch stress test. At the Main Forum, the merch is delivered to 3000 to 10000 attendees in less than 90 minutes (the typical window between reveal end and Forum exit). The merch delivered here must survive the crowd crush, the Forum heat, the tiredness of the attendee who has been standing for 4 hours, and the bathroom line. It is not the merch you would see at a gala; it is the merch you would see at a festival, but with the corporate's editorial curation. The Main Forum solves that problem with versatile packaging, high runs (3000 to 10000 pieces per kit), industrial load-in logistics, and coordination with Forum and corporate staff for silent restocking.
Merch packages for the Main Forum
VIP kit
Production run of 80 to 600 pieces for VIP box or experience zone attendees. Magnetic-closure box, engraved plaque with launch year, limited-edition book or press, glass or cup engraved with the event date, meet & greet with artist or CEO when applicable. Delivery at reveal start in the box or experience zone.Press and staff merch
Uniformity for corporate staff, Main Forum staff, press room, and artist team: 60 to 240 people in pima cotton polo, vest, photo-and-role badge, protocol kit. Professional pressing, delivery to back-of-house.Limited edition
Production run of 100 to 800 numbered pieces for the Main Forum pop-up store or post-reveal pop-up. Numbered launch polo, signed book by the artist, press with the anniversary year, launch day t-shirt. Production with corporate and artist editorial curation.Main Forum logistics, access and broadcast
The Main Forum operates with two or three load-in accesses depending on location: the main heavy-traffic access (12-tonne trucks, full-load trailer) accepts stage, structures, POP material and merch with hours of 6:00 to 22:00 (typically the day before the event); the secondary light-traffic access (3.5-tonne vans and cargo vans) accepts additional merch and protocol material with hours of 8:00 to 20:00; the artist and staff access (pedestrian, with credential) operates with prior identification and escort when applicable. The Main Forum mounting window is 18 to 36 hours before the event (for events with full stage, audio, lighting, broadcast), and the dismounting window is 8 to 16 hours after close.
For launches with international artist presence (musician, influencer, keynote speaker), we coordinate with the artist manager, technical rider, and customs regime when the merch crosses the border as part of the hospitality kit (USMCA compliance, foreign trade complement, carta porte 3.0). For launches with television broadcast or news coverage, we comply with the broadcaster's protocol, with camera-visible and camera-hidden pieces. For launches with influencer presence (TikToker, YouTuber, Instagrammer with over 1 million followers), we comply with the influencer and manager protocol, with versatile pieces that work in both backstage and on camera.
For corporates with IMMEX or US invoicing, we provide complementary SAT invoicing in USD at the Banco de México rate of the day before the event and USMCA support. The merch chain of custody is documented with signature, time, and photography at each control point: load-in entry, inspection by Main Forum operations staff, transfer to back-of-house, mounting on the experience table or counter, restocking during the event, post-event collection.
Main Forum compliance, prohibitions and permits
The Main Forum has operating rules the merch must respect: no pyrotechnics indoors (compliance with Civil Protection regulations and the Federal Law on Firearms and Explosives), no merch with flammable or sharp materials, no pets, no food or beverage outside the authorised catering service, no personal lighting devices (torches, lasers, drones) that interfere with the main camera or other attendees' experience. For launches requiring limited-edition merch (numbered launch polo, signed book by the artist, press with the anniversary year), we liaise with the Main Forum operations team and the artist manager to ensure the piece complies with the security protocol and broadcast protocol.
For launches attended by public officials, diplomatic corps, or international artists, we comply with the Main Forum security protocol and the Banca y Industrial Police when applicable. For launches with news coverage, we comply with the corporate and Main Forum press protocol, with pieces delivered in the press room and not in the Main Forum, to avoid interrupting the launch.
For SAT invoicing, we issue CFDI 4.0 with 16% IVA breakdown and support for deduction as Marketing, Public Relations, or Training expense, depending on the merch use. For corporates with IMMEX or US operations, we provide complementary invoicing in USD or EUR and USMCA support. The merch is delivered with carta porte 3.0 when interstate or international transit applies, with foreign trade complement when applicable, and with payment complement when the corporate pays in instalments.
MOQ, costs and Main Forum bookings
Attendee kit — from $590 MXN before IVA per piece at 3000-piece MOQ. VIP kit — from $2,250 MXN before IVA per piece at 200-piece MOQ. Press and staff merch — from $490 MXN before IVA per person at 120-person MOQ. Limited edition — from $1,150 MXN before IVA per piece at 400-piece MOQ. Costs do not include the Main Forum rental, which is quoted directly with the forum operator, corporate, or venue events team depending on date, time, scenic setup, and additional services (catering, audio, lighting, broadcast cameras, press room, valet parking, security).
For launches on high-demand dates (annual brand reveals, line launches, end-consumer brand experiences), we hold calendar with 120 days' notice and firm written commitment. For low-demand dates, we hold with 60 days' notice. Express production under 35 days incurs a +30% rush surcharge. Booking is made with a 14-point brief: launch date, launch type, attendance, pieces per package, corporate brand manual, corporate colour palette, forum restrictions, broadcast compliance, load-in logistics, post-event donation, and SAT invoicing.
Main Forum FAQ
Can you deliver 10000 merch pieces in less than 90 minutes?
Yes — we run industrial load-in logistics with differentiated accesses (heavy traffic, light traffic, pedestrian), silent restocking during the event, and coordination with the Main Forum and corporate staff for delivery at the experience table or counter. The chain of custody is documented with signature, time, and photography at each control point.
Can you coordinate the merch with the international artist manager?
Yes — we coordinate with the artist manager, technical rider, and customs regime when the merch crosses the border as part of the hospitality kit (USMCA compliance, foreign trade complement, carta porte 3.0).
Can you invoice the merch as a marketing expense?
Yes — we issue CFDI 4.0 to SAT with 16% IVA breakdown and support for deduction as Marketing, Public Relations, or Training expense, depending on the merch use. For corporates with IMMEX operations, we provide complementary invoicing in USD with foreign trade complement.
Is Corp-Merch an official partner of the Main Forum?
No. Corp-Merch.MX is an independent workshop for merch curation, production and logistics for brand reveals and brand experiences at the Main Forum and other CDMX venues. The Main Forum is mentioned for descriptive purposes only.
Request a merch quote for the Main Forum
Tell us the launch date, launch type, attendance, pieces per package, corporate brand manual, corporate colour palette, forum restrictions, broadcast compliance, load-in logistics, and SAT invoicing. We respond with itemised quote by package, curation proposal, and digital mockup within 24 to 48 business hours.
Corp-Merch.MX is an independent workshop for merch curation, production and logistics for brand reveals and brand experiences at the Main Forum and other CDMX venues. We are not a partner, sponsor or official supplier of the Main Forum or of the hotels, venues, artists or brands mentioned on this page. Figures, venues and suppliers cited are sector references and are mentioned for descriptive purposes only.