Centro Omnilife —also known as Estadio Chivas or Estadio Akron depending on the naming-rights era— is the largest sports and entertainment venue in the Guadalajara Metropolitan Area. It is the home of Club Deportivo Guadalajara (Chivas) since its inauguration, operates under the Chivas-Omnilife corporate as venue administrator, and receives international tours, Liga MX matches, large-format corporate events, industrial trade shows and brand launches year-round. The venue logistics combine the Avenida Circuito JVC loading access, a back-of-house area with artist dressing rooms, a main foyer with space for the merchandise booth and brand activations, a main room with stands and pitch, and outdoor zones with food trucks and bars for concerts.
Centro Omnilife is located at Avenida Circuito JVC 2800, in the Huentitán El Alto colony of the Zapopan municipality, Jalisco. Match format capacity is approximately 46,000 attendees with numbered seats; in concert format capacity adjusts to 49,850 attendees with general admission stands. The commercial name of the venue has changed over the past decades: Estadio Omnilife (2010–2016), Estadio Chivas (2016–2017) and Estadio Akron since December 2017 after the naming-rights deal with the lubricants brand for a ten-year period.
Centro Omnilife operates with the Omnilife-Chivas company as venue administrator and is part of the premium venues network that hosts international tours and corporate events in the Guadalajara region. It receives stadium-format artist tours year-round —Maná, Vicente Fernández, Bad Bunny, Grupo Firme, Rosalía, Alejandro Sanz, The Weeknd, Coldplay, Harry Styles—, Liga MX matches as home of Club Deportivo Guadalajara, Liga MX Femenil matches, large-format corporate events, industrial trade shows and brand launches with pitch-level stage production. For corporates operating in Guadalajara, Centro Omnilife is the largest-capacity venue for international tours and large-format events.
For official sponsors of international tours that play Guadalajara. T-shirt with co-branding of the artist and the brand, tote bag with tour motif, USB with exclusive tour content, collectible cup. Runs from 1,000 pieces per date with parallel production for the full tour. Delivery is coordinated with the assigned booth in the stadium foyer.
For Club Deportivo Guadalajara home matches. Official match t-shirt with player jersey number, scarf in club colours, embroidered cap with the crest, pennant for the stands, mug and thermos for fans and boxes. Runs from 500 pieces with fast production for the match day.
For corporates renting Centro Omnilife for conventions, internal festivals, sales kick-offs, internal launches. Black softshell jacket with chest and upper-back embroidery, premium 500 ml thermos with laser engraving, A5 hand-bound leather notebook with hot-stamping, metallic rollerball pen, premium kit in rigid box with gold foil hot-stamping.
For product presentations, collection premieres with pitch-level production. Premium tote, hand-bound notebook, USB with digital lookbook, press kit with brand motif, t-shirt and hoodie with launch art. Runs from 500 pieces with fast production in 10 to 15 business days.
Delivery to Centro Omnilife happens via the Avenida Circuito JVC loading access and the venue service ramp. For evening events (typical concert format where the show starts between 21:00 and 22:00) we recommend delivery between 13:00 and 18:00 on the day of the event to avoid Periférico Sur and Huentitán area congestion. For morning events delivery is scheduled between 8:00 and 11:00. The load is received on the platform with forklift, documented with tracking and delivered to the event coordinator or the merchandise booth lead with signature.
For official sponsors with booth rights in the stadium foyer, delivery is scheduled to the assigned booth with a time coordinated with the venue manager. For VIP boxes and corporate areas, delivery is scheduled to the box access with the event maître. For clients who ship merch with their own transport we run a collection point in Zapopan Centro, Guadalajara Centro or Tlaquepaque —30 minutes from the stadium in moderate traffic. The invoice is issued under CFDI 4.0 to the SAT with 16% VAT breakdown before delivery, and the payment supplement is generated when you settle via SPEI or wire transfer. For international tours billed from abroad we handle invoicing with the foreign trade supplement.
For individual concerts: t-shirt with co-branding of the artist and the sponsor brand, tote bag in organic cotton with two-colour silkscreen, sticker pack with artist motifs, USB with exclusive tour content, collectible cup with artist and sponsor logo. For international tours: official tour t-shirt with dates, official tote bag, t-shirt with motifs from tour cities, premium VIP kit with jacket, hoodie, thermos and hand-bound notebook.
For Club Deportivo Guadalajara matches: official match t-shirt with player jersey number, scarf in club colours, embroidered cap with the club crest, pennant for the stands, mug and thermos for fans and boxes. For large-format corporate events: black softshell jacket with chest and upper-back embroidery, premium 500 ml thermos with laser engraving, A5 hand-bound leather notebook with hot-stamping, metallic rollerball pen, premium kit in rigid box with gold foil hot-stamping. For mass brand launches: tote in organic canvas with two-colour silkscreen, A5 hand-bound notebook with personalised cover, USB with digital lookbook, engraved metal pen, press kit with brand motif.
Yes — we deliver to the foyer or assigned booth with a time coordinated with the venue manager. For VIP boxes we deliver to the box with the event maître. For official sponsors with booth space we deliver to the booth with the lead signature.
Yes, with a +35% surcharge. Applies to runs under 1,000 pieces with standard techniques (silkscreen, DTF, laser engraving, hot-stamping). Delivery in Guadalajara and the metropolitan area is done within the coordinated time window.
Yes — the merch with artist and sponsor co-branding requires approval from the artist, the management and the sponsor. We run the approval process with the artist team and the licensing agency when applicable.
500 pieces minimum for t-shirt and tote in concert or match format. 100 pieces for hoodie, poster and vinyl. Runs above 2,500 pieces receive volume discount (1,000/2,500/5,000/10,000).
Yes — all invoicing is issued under CFDI 4.0 to the SAT with 16% VAT breakdown, including the payment supplement when you settle.
Yes — for international tours with foreign press attendance we handle bilingual care labels, manuals and inserts; trilingual (+RU) on request.
Send us your brief — event type, date, section, attendees, merch type, marking technique and delivery address (foyer, sponsor booth, VIP box) — and we respond with a detailed quote within 24 business hours. If you need artist co-branding or a licensing process, mention it in your first email.
Corp-Merch.MX is an independent workshop producing corporate merch. We are not a partner, sponsor or official supplier of Centro Omnilife (now Estadio Akron), of Club Deportivo Guadalajara nor of the artists and brands mentioned on this page. Brands and trade names belong to their respective owners and are mentioned solely for descriptive purposes to identify the venue context.