Mixed Auditorium: where the tiered seating transforms into a floor and the merch lands at the reveal moment
The Mixed Auditorium is the Mexico City space where large-format product launches run (automotive, technology, mass consumer, financial with sports-team sponsorship), industry keynotes with star presenter (CEO-speaker, international speaker, Nobel laureate), immersive experiences where the product is lived before explained, and corporate events with two moments (formal seated presentation, standing celebration with dance floor). Capacity runs from 300 people in tiered format with central floor, 450 in tiered + side floor with brand stations, and 600 in mixed format with tiered + floor + stations + catering area. The Mixed Auditorium fits a main elevated stage (8x4 metres), LED screen up to 12x5 metres, robotic lighting system, removable dance floor, immersive audio system with microphones for up to 12 presenters, back-of-house with press room and green room for the presenters. Free height is 8 metres, enough to hang lighting truss, broadcast cameras and corporate backings up to 7 metres high. We run four merch packages for large-format launches.
Mixed Auditorium merch packages
Experiential merch
Production of 100 to 300 pieces delivered at the Mixed Auditorium brand stations: copper-engraving station with the product logo, personalisation station with the attendee's name, photo booth with included merch. Each station hands out a unique piece the attendee takes.VIP presenter merch
Production of 12 to 60 pieces delivered to the VIP box or back of stage. Leather or wooden box with engraved logo, premium curated piece (wine, book, press, jewellery), personalised CEO letter. Discreet handling by the Mixed Auditorium house staff.Staff merch
Uniformity of the corporate team and Mixed Auditorium staff: 15 to 80 people in oxford shirt or corporate-colour polo, badge with photo and role and RFID-chip badge for restricted zones, protocol kit (cards, pen, notebook). Professional pressing and delivery to back-of-house.Mixed Auditorium logistics, loading access and schedules
The Mixed Auditorium runs three loading accesses off the main avenue and the side street. The main access accepts a full-load trailer from 05:00 to 23:00; the secondary access accepts one 3.5-tonne truck and two cargo vans simultaneously from 07:00 to 21:00; the underground parking access accepts a cargo van from 08:00 to 20:00. The Mixed Auditorium setup window runs 18 to 24 hours before the event, and the strike window runs 6 to 10 hours after doors close. The Mixed Auditorium operations crew audits every merch box with a metal detector, X-ray scan and visual inspection.
For launches with live broadcast (Televisa, TV Azteca, YouTube Live, Twitch, international network), we comply with the broadcast protocol with pieces carrying no third-party logos. For international productions (IMMEX, EU, Asia), we invoice in USD at the Banco de México exchange rate of the day. For launches with international artist, athlete or world-class speaker, we comply with the Mixed Auditorium security protocol and the Bancaria e Industrial Police when applicable.
Mixed Auditorium compliance, restrictions and permits
The Mixed Auditorium enforces strict operational rules the merch must respect: no indoor pyrotechnics without fire-department permit, no merch with sharp edges, no merch with flammable materials, no pets, no outside food or beverage outside the Mixed Auditorium catering service. For launches requiring limited-edition merch (series-numbered t-shirt, signed book, launch-date press), we coordinate with the Mixed Auditorium operations area.
For SAT invoicing, we issue a CFDI 4.0 with 16% IVA breakdown and supporting documentation for deduction as Marketing or Public Relations expense. For corporates with IMMEX or EU operations, we issue complementary invoicing in USD or EUR and support USMCA compliance. The merch is delivered with Carta Porte 3.0 when interstate or international transit applies, with the foreign trade complement when applicable, and with the payment complement when the corporate pays in instalments.
Mixed Auditorium MOQ, costs and bookings
Mass launch merch — from $115 MXN before IVA per piece at a 300-piece run. Experiential merch — from $480 MXN before IVA per piece at a 100-piece run. VIP presenter merch — from $3,800 MXN before IVA per piece at a 15-piece run. Staff merch — from $1,400 MXN before IVA per person at a 20-piece run. Costs do not include the Mixed Auditorium rental, which is quoted directly with the rentals desk by date, schedule, production tier and additional services (catering, AV, broadcast, press room).
For large-format launches and high-demand dates, we block the calendar 120 days in advance with a firm written commitment. For low-demand dates, we block 60 days in advance. Express production under 45 days carries a +40% surcharge. The booking runs on an 18-point brief: event date, launch type, attendance, pieces per package, corporate brand manual, product colour calibration, Mixed Auditorium restrictions, public broadcast compliance, loading logistics, collection schedule, post-event donation and SAT invoicing.
Mixed Auditorium frequently asked questions
Can you deliver merch synced with the product reveal moment?
Yes — we hand out the reveal piece at the exact moment of the announcement, synced with the presenter's countdown. Handled by uniformed staff with a delivery log of every piece handed out.
Can you run a high-volume live personalisation station?
Yes — for high-volume brand stations, we run trained staff, per-shift supervision and an average personalisation time of 60 to 120 seconds per piece. Station capacity is calculated to avoid long queues.
Can you invoice as a marketing expense?
Yes — we issue CFDI 4.0 to SAT with 16% IVA breakdown and supporting documentation for deduction as Marketing expense. For corporates with IMMEX operations, we issue complementary USD invoicing.
Is Corp-Merch an official partner of the Mixed Auditorium?
No. Corp-Merch.MX is an independent workshop for merch curation, production and logistics at corporate launches in Mexico City. The Mixed Auditorium is mentioned as a descriptive category of the space, not as a specific venue or partner.
Request a merch quote for Mixed Auditorium
Tell us the event date, launch type, attendance, pieces per package, corporate brand manual, Mixed Auditorium restrictions, broadcast compliance, loading logistics, collection schedule and SAT invoicing. We reply with a package-by-package quote, curation proposal and digital mock-up within 24 to 48 business hours.
Corp-Merch.MX is an independent workshop for merch curation, production and logistics at corporate launches in Mexico City. The Mixed Auditorium is mentioned as a descriptive category of the space, not as a specific venue or partner. We are not a partner, sponsor or official supplier of the operators or brands implicitly mentioned. The figures, venues and suppliers mentioned are sector references and appear for descriptive purposes only.