Foro Sol CDMX: the stadium where the general-admission fan walks to the sponsor photo opportunity with the official tour jersey under their arm, and the merch crosses the stadium pit three days in advance
Foro Sol is the open-air stadium inside the Autódromo Hermanos Rodríguez with capacity for 65,000 attendees, multi-purpose field for NFL México games, Liga MX matches when Estadio Azteca is under maintenance, international tour concerts (Coldplay, Bad Bunny, Taylor Swift, BTS), mass festivals like Vive Latino and Corona Capital, and Mexican national team games when a larger venue is required. Mass-sponsor activations land here — breweries, banks, telecom brands, energy-drink brands — along with the official artist-tour merch reaching 20,000 people per night. What defines Foro Sol is volume: merch is counted in tens of thousands and logistics run three days ahead.