Corporate wellness merch — final brief for the workforce programme
The corporate wellness programme in Mexico operates against a calendar the consumer-marketing calendar does not share. The annual wellness-fair cycle, the mental-health awareness week, the nutritional-program rollout, the fitness-program onboarding, the wellness-recognition cycle — each piece of merch carries the LFPDPPP-aligned consent framework and the NOM-035-STPS-2018 psychosocial-risk-factor perimeter. We produce wellness-program merch for the Mexican corporate-wellness cluster: the Grupo Bimbo-tier consumer-goods firm, the FEMSA-tier beverage-retail conglomerate, the Cemex-tier building-materials multinational, the Mexican banking cluster (Banorte, BBVA Mexico, Santander Mexico, HSBC Mexico, Scotiabank Mexico, Banregio, Banco Azteca, Banco Compartamos), the Mexican insurer cluster (MetLife Mexico, AXA Mexico, GNP, Zurich Mexico, Seguros Monterrey New York Life), the Mexican tech cluster (Kavak, Clip, Bitso, Mercado Libre Mexico, Amazon Mexico, Google Mexico, Microsoft Mexico), the Mexican manufacturing cluster (Stellantis-tier, GM-tier, Toyota-tier, Volkswagen-tier), the Mexican consulting and professional-services cluster, the Mexican public-sector entity. The merch supports the wellness-and-benefits cadence and the workforce's annual rhythm.