The product expo runs on an operational code the Product Marketing office, the Brand Manager and the Commercial Director have sharpened through repeated launches: the generic modular display that looks like any brand, the demo kit without instructions in Spanish, the showbag in non-woven that breaks at first use, the sampling piece without IMMEX invoicing when applicable, the signage without consistency with the brand manual. The professional alternative that Product Marketing, the Trade Marketing area and the Commercial Director have validated at B2B and B2C launches in Mexico City, Monterrey, Guadalajara, Querétaro and Puebla is the curated product expo kit: the modular display with product identity, the demo kit with bilingual instructions, the heavy-fabric showbag with curated content, the sampling piece with IMMEX traceability when applicable and the signage with brand manual consistency. We serve expos with 50 to 5,000 visitors. Invoicing through CFDI 4.0, 16% VAT, Carta Porte 3.0, deductible as Product Marketing or Trade Marketing expense depending on scope.
Modular display in lacquered MDF or aluminium structure with high-density vinyl graphic panels, integrated counter, shelf for samples, screen for video demo, zenith LED lighting on the featured product. Design based on the brand manual of the product or line. Standard sizes: 2x2m, 3x3m, 4x3m, 5x5m, 6x4m. Installation and dismantling coordinated with the expo venue.
Demo kit in rigid box with the featured product, the accessories, the instruction manual in Spanish and English, the quick-use guide with illustrations, the QR code for the demo video, the warranty card. For high-end launches it ships in handcrafted wooden or leather box. For mass launches it ships in rigid cardboard box with hot-stamping of the logo.
Showbag in organic cotton, linen or premium non-woven with the product logo embroidered, reinforced side gusset, interior pocket with zipper, leather or rope handle. Contents: product catalogue, use case brochure, sample of the featured product, discount coupon for the next purchase, business card of the Brand Manager and Commercial Director. For B2B launches the bag ships with technical content (technical sheet, comparison, ROI).
Sampling piece of the featured product with primary and secondary packaging, label with batch number, expiry date when applicable, serial number when applicable, QR code for product registration. For products imported under IMMEX the piece is invoiced with temporary import pedimento, Carta Porte 3.0 when there is interstate transfer, and certificate of return to the country of origin. For export products under USMCA the piece ships with certificate of origin.
The kit curation starts from the product brand manual and the launch plan. We ask the company for the updated graphic manual, the product logo in vector file, the institutional colours in Pantone codes, the product renders, the demo video and the list of featured SKUs. For B2B launches the business case, expected ROI and target buyer profile are additionally requested.
The sampling logistics is coordinated with the Supply Chain area and with the logistics operator. For launches with over 5,000 samples a phased delivery to the venue is scheduled with 48 to 72 hours of anticipation before the expo opening. For launches with high-value samples (consumer electronics, jewellery, premium cosmetics) the sampling is delivered with transport insurance and venue custody with security personnel.
IMMEX compliance for imported products includes: temporary import pedimento with identification key, Carta Porte 3.0 when there is interstate transfer, invoice with 16% VAT breakdown and ISR withholding when applicable, certificate of return to the country of origin at the end of the expo. USMCA compliance for export products includes: USMCA certificate of origin when the product is of Mexican origin, customs transit declaration for samples.
The product expo is designed with the Product Marketing area and with the Trade Marketing. For B2B expos in Mexico City we handle venues such as Centro Citibanamex, World Trade Center, Hotel Four Seasons, Torre Reforma. For B2C expos in Mexico City: Centro Citibanamex, Expo Reforma, Centro Cultural Universitario. For Monterrey: Cintermex, Pabellón M. For Guadalajara: Expo Guadalajara, Museo de las Artes. For Querétaro: Centro de Congresos de Querétaro. For Puebla: Centro Expositor de Puebla.
The B2B format includes: one-on-one appointment agenda with key buyers, product presentation in demo room, technical catalogue with technical sheet and comparison, expected ROI, use cases by industry, distribution and post-sale support policy. The B2C format includes: brand activation with sensorial experience, live product demo, influencer marketing, real-time social networks, sweepstake and gift of the featured product.
The brand experience is built with the Marketing area and with the advertising agency. The activation includes: photobooth with product branding, official hashtag for social networks, performance art with actors dressed as the product, sensorial installation, live demonstration, free sampling. The invoice closes with CFDI 4.0 to SAT with 16% VAT breakdown, Carta Porte 3.0 when interstate delivery applies, and deduction as Product Marketing or Trade Marketing expense.
B2B expo kit (200 visitors, modular display, bilingual demo kit, technical showbag, sampling piece with traceability) — from MXN 185,000 before VAT. B2C expo kit (1,000 visitors, modular display with screen, bilingual demo kit, fabric showbag, mass sampling piece, brand experience) — from MXN 485,000 before VAT. Premium launch expo kit (2,500 visitors, premium display with multimedia, demo kit in handcrafted box, linen showbag, sampling piece with premium packaging, immersive experience) — from MXN 1,250,000 before VAT. Open house kit (100 visitors, compact display, demo kit, showbag, sampling piece) — custom quote.
Production timeline: 60 to 90 calendar days for expos with modular display and brand experience. Express production with date under 45 days, +40% surcharge. For expos with date under 60 days we recommend adjusting scope: modular display + demo kit + showbag, without immersive experience. Booking requires a twelve-point brief: product type, date, expected visitors, format (B2B/B2C), venue, brand manual, list of featured SKUs, sampling logistics, IMMEX/USMCA when applicable and reference of previous expos.
Yes — the instruction manual, the quick-use guide and the warranty card are produced in bilingual Spanish-English or in the language of the host country of the expo. Translation is done with a certified translator and cross-checked with the Product Marketing area.
Yes — the sampling piece is invoiced with temporary import pedimento, Carta Porte 3.0 and certificate of return to the country of origin. For export products under USMCA the piece ships with certificate of origin.
Yes — the activation is coordinated with the advertising agency and with the Marketing area. The experience includes photobooth, official hashtag, performance art, sensorial installation, live demonstration and free sampling.
No. Corp-Merch.MX is an independent workshop for curation and production of expo kits for product launches in Mexico. The venues and brands mentioned are referenced for descriptive purposes only.
Tell us the product type, the date, the expected visitors, the format (B2B/B2C), the venue, the brand manual, the list of featured SKUs, the sampling logistics, the IMMEX/USMCA regime when applicable and the reference of previous expos. We respond with itemised quote and curatorial proposal within 48 to 72 working hours. For expos with date under 45 days we handle express production with +40% surcharge.
Corp-Merch.MX is an independent workshop for curation and production of expo kits for product launches in Mexico. We are not partner, sponsor or official supplier of the venues, brands or suppliers mentioned on this page. Prices are quoted in MXN and include 16% VAT unless otherwise agreed in writing. For invoicing in US dollars the FIX exchange rate published by Banco de México on the invoicing day applies.