International expo final: the official Mexico pavilion coordinated with ProMéxico, the hosted buyer programme, the cultural programme and the certified freight forwarder logistics

An international expo — Hannover Messe, CeBIT, IFA Berlin, Mobile World Congress Barcelona, Salone del Mobile Milan, Maison&Objet Paris, Geneva Motor Show, Frankfurt Book Fair, London Book Fair, Bologna Children's Book Fair, World Food Moscow, Gulfood Dubai, Fancy Food Show New York, SIAL Paris, ProWein Düsseldorf, Cosmoprof Bologna, Cosmoprof Asia Hong Kong, IBTM Barcelona, IMEX Frankfurt, IMEX America Las Vegas, ITB Berlin, World Travel Market London, World Expo 2025 Osaka, Astana Expo or any international expo on the sector calendar — works as the battlefield where the Mexican corporate operates with official Mexico pavilion, hosted buyer programme invited by ProMéxico, cultural programme of Mexico at destination, international press and specialised sector media coverage. A poorly executed international expo ends with the Mexican pavilion without coordination with Secretaría de Economía and ProMéxico, with the hosted buyer programme without qualified database, with the cultural programme reduced to a Mexican food stand instead of a complete cultural experience, with the international press without coordination with the press office, and with the international logistics that doesn't comply with USMCA or with the host country regulation. We run international expos for Mexican corporates with export vocation, multinationals with headquarters outside Mexico, corporates with USMCA operations on the border and corporates with dual NYSE-BMV listing. Billing closes with CFDI 4.0 to SAT, 16% VAT, Carta Porte 3.0 when international transit applies, deductible as International Marketing, Export or Trade Marketing expense per the corporate's tax scope.

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Five layers of the international expo operation

Coordinated official Mexico pavilion

Official Mexico pavilion coordinated with Secretaría de Economía and ProMéxico: space allocated by ProMéxico under the official pavilion programme, pavilion design with contemporary Mexican identity following the institutional identity manual guidelines of the Government of Mexico, high-resolution bilingual Spanish-English graphics with legible typography at three metres, electrical installation with backup and CE or UL certification depending on the host country, functional furniture, LED screen or projector for product videos in Spanish-English, audio system for demos and simultaneous translation when applicable, and professional cleaning before each expo day.

Hosted buyer programme with ProMéxico

Hosted buyer programme coordinated with ProMéxico and with the corporate Foreign Trade area: official invitation with letter from the corporate General Director and the ProMéxico director, ProMéxico-qualified hosted buyer database with two-year sector seniority, pre-qualified appointment agenda for the corporate with five to twenty appointments per hosted buyer per level, paid travel with stay in four or five-star hotel, transport from airport to hotel and venue, bilingual hosted buyer kit with Mexican cultural piece and personalised attention by bilingual staff during the expo.

Cultural programme of Mexico at destination

Cultural programme of Mexico at destination to strengthen the country image projection: contemporary Mexican art exhibition curated with the National Institute of Fine Arts (INBA) or with international Mexican gallery, guest Mexican chef presentation for gala dinner with Mexican denomination-of-origin cuisine tasting (Pujol, Quintonil, Rosetta, Sud 777, Contramar, Biko), Mexican music presentation with mariachi, marimba, son jarocho or traditional music with Mexican artists at destination, Mexican handcraft exhibition (Talavera from Puebla, silver from Taxco, alebrijes from Oaxaca, sarapes from Saltillo, rebozos from Santa María del Río, glass from Jalisco) and documentary projection about Mexico in pavilion VIP room.

Certified freight forwarder logistics

International logistics with certified freight forwarder: consolidated maritime transport from Manzanillo, Veracruz or Altamira port to destination port in Europe, Asia, Oceania or America; consolidated air transport from Mexico City airport when the timeline is critical; intra-European, intra-Asian or intra-American land transport with refrigerated or dry truck depending on the product; export documentation with pedimento, commercial invoice, packing list, USMCA certificate of origin when applicable, sanitary certificate when applicable; coordination with customs broker at destination for clearance and delivery to venue; pavilion assembly and disassembly with local specialised agency with cargo insurance.

Institutional coordination, international press and post-expo report

The institutional coordination is managed with the Secretaría de Economía, with ProMéxico, with the Secretaría de Relaciones Exteriores, with the Mexican embassy in the host country and with the Mexican consulate in the expo host city. For expos with official Mexican pavilion: the Secretaría de Economía manages the space and the institutional coordination with the host country, ProMéxico manages the hosted buyer programme and international promotion, the Secretaría de Relaciones Exteriores manages diplomatic and ceremonial support, the Mexican embassy manages coordination with the host country and the network of binational chambers, the Mexican consulate manages consular coverage and corporate attention during the expo.

The international press is coordinated with the corporate Communication office and with the host country's international press office. For expos with international media coverage: official call with 7 to 14 days in advance, bilingual Spanish-English press kit with informational dossier, high-resolution photographs and video, question and answer session with the corporate General Director, photo session for graphic and television media, coverage of specialised international sector media (Reuters, Bloomberg, Financial Times, The Economist, Forbes, Fortune, Wall Street Journal, New York Times, Le Monde, Handelsblatt, Nikkei, Caixin, El País, Expansión).

The post-expo report is delivered to the corporate commercial area and to the General Director with the following information: number of hosted buyers attending by country and by level, appointment completion rate against scheduled appointments, total amount of commercial opportunities identified, number of demos held at the pavilion, number of international journalists attended, international press coverage achieved with clippings, sentiment analysis of published notes, estimated investment return calculated with corporate's average ticket, historic conversion rate and recommendations for the next expo on the corporate international calendar.

Pre-expo and post-expo trade mission

The pre-expo trade mission is organised with ProMéxico and with the corporate Foreign Trade area with two to six months in advance. For pre-expo mission: appointment agenda with international buyers coordinated with ProMéxico, meeting agenda with binational chambers of commerce of the host country, meeting agenda with commercial attachés of the Mexican embassy in the host country, plant visit agenda of the corporate for international buyers qualified by ProMéxico and commercial presentation preparation of the corporate in Spanish-English.

The during-expo trade mission runs based on the ProMéxico pre-qualified appointment agenda: appointment agenda at the pavilion with pre-qualified international buyers, attention with translators and product presentation with demonstration when applicable, meeting agenda with international press coordinated with the ProMéxico press office, parallel events agenda at the expo (Mexican gala dinner, cultural presentation, diplomatic reception) and specialised sector media coverage agenda of the host country.

The post-expo trade mission runs with follow-up during 90 to 180 calendar days: report of appointments held and opportunities identified, commercial opportunity follow-up with the international buyers contacted, plant visit scheduling of the corporate in Mexico for qualified buyers, second meeting scheduling at complementary international fair, reverse trade mission scheduling with international buyers invited to Mexico and consolidated report in Spanish-English for the corporate General Director.

MOQ, lead times and packages by expo level

Standard expo (individual pavilion with 6x6 stand, uniform for 15 to 30 bilingual staff, hosted buyer programme with 30 to 60 buyers invited by ProMéxico, basic cultural programme with one Mexican artist, certified freight forwarder logistics, four weeks of production) — from $385,000 MXN before VAT. Premium expo (premium pavilion with 8x8 stand or island, uniform for 30 to 60 bilingual staff, hosted buyer programme with 60 to 120 buyers invited by ProMéxico with trade mission, premium cultural programme with Mexican chef and international artist, certified freight forwarder logistics with cargo insurance, six weeks of production) — from $785,000 MXN before VAT. Institutional expo (official Mexico pavilion coordinated with Secretaría de Economía and ProMéxico, uniform for 60 to 100 bilingual staff, hosted buyer programme with 120 to 300 buyers invited by ProMéxico with full trade mission, institutional cultural programme with Mexican gala dinner and artistic presentation, certified freight forwarder logistics with diplomatic support, eight weeks of production) — from $1,485,000 MXN before VAT. World Expo (corporate presence at World Expo or equivalent with Mexican national pavilion, full Mexico cultural programme, hosted buyer programme with diplomatic mission, international logistics with premium cargo insurance, international media coverage with live broadcast) — quote under single proposal.

Production lead time: 28 to 56 calendar days for expos with hosted buyer programme and international logistics. Express production with a date under 28 calendar days carries a +45% surcharge. For corporates with presence at two or more international expos per year we run an annual package with -22% discount on the total cost of the individual expos. The booking is made with a ten-point brief: expo type, dates, host country, stand dimension, invited hosted buyer count, brand manual in vector, logo in editable format, chromatic palette, languages required and reference for previous expos if any.

Frequently asked questions

Can you coordinate the official Mexico pavilion with ProMéxico?

Yes — we coordinate the corporate's participation in the official Mexico pavilion with ProMéxico and with the Secretaría de Economía. The request is submitted to ProMéxico with six to twelve months in advance, ProMéxico allocates the space within the official pavilion and we manage the design, production, logistics, staff, hosted buyers, cultural programme and media coverage.

Can you coordinate the Mexico cultural programme at destination?

Yes — we coordinate the Mexico cultural programme at destination with Mexican artists at the host country, with Mexican chefs for gala dinner with denomination-of-origin Mexican cuisine tasting, with contemporary Mexican art exhibition curated with INBA or with international Mexican gallery and with Mexican handcraft exhibition. The cultural programme logistics is managed with certified freight forwarder and with premium cargo insurance for the pieces.

Can you coordinate international logistics with certified freight forwarder?

Yes — we coordinate international logistics with certified freight forwarder with experience in international expos, consolidated maritime transport, consolidated air transport, intra-continental land transport, complete export documentation and customs broker at destination. For high-value pieces premium cargo insurance and armed custody at destination are included.

Is Corp-Merch an official partner of any country, institution or international event?

No. Corp-Merch.MX is an independent workshop for the production of international expo operations for Mexican corporates. The expos, institutions and providers mentioned are cited only for descriptive purposes. The quotation figures are sector reference and adjust to the corporate's brief and scope.

Request a quote for the international expo final operation

Tell us the expo type, dates, host country, stand dimension, invited hosted buyer count, brand manual in vector, logo in editable format, chromatic palette, languages required and reference for previous expos if any. We respond with a broken-down quotation and operation proposal within 48 to 72 business hours. For expos with a date under 28 calendar days away we run express production with a +45% surcharge.



Corp-Merch.MX is an independent workshop for the production of international expo operations for Mexican corporates. We are not a partner, sponsor or official provider of the expos, institutions or providers mentioned on this page. Prices are quoted in MXN and include 16% VAT unless otherwise agreed in writing. For billing in US dollars the FIX exchange rate published by Banco de México on the billing day applies.