The press event runs on an operational code the Corporate Communications office, the spokesperson and the Comms Director have sharpened through repeated launches: the generic press folder that looks like a brochure, the press kit without the signed official statement, the executive's photo without retouch, the digital dossier without the announcement video, the unencrypted USB with leakage risk. The professional alternative that Corporate Communications, the Investor Relations area and the spokesperson have validated at launches in Mexico City, Guadalajara, Monterrey, Querétaro and Puebla is the curated press kit: the corporate folder in rigid cardboard with the signed official statement, the printed press kit with photography and technical sheet, the official photo of the executive with retouch and usage rights, the encrypted digital dossier with the announcement video and the journalist recognition by years of coverage. We serve product launch events, corporate announcements, controlled crisis, IPO, merger, acquisition, financial restatement and regional expansion with 30 to 300 accredited journalists. Invoicing through CFDI 4.0, 16% VAT, Carta Porte 3.0, deductible as Corporate Communications or Institutional Relations expense depending on scope.
Corporate folder in rigid cardboard with hot-stamping of the company shield, magnetic or elastic opening, matte or gloss finish. Interior with pocket for the official statement signed by the spokesperson, technical sheet of the announcement, official photo of the executive and/or product, business card of the spokesperson and the Comms Director. Premium version in leather or linen for IPO or merger events.
Printed press kit on matte coated paper of 150 g with editorial photography of the announcement, infographic of the product or financial move, market statistics, executive quotes, use cases, competitor comparison, frequently asked questions. Print run between 30 and 300 pieces depending on the number of accredited journalists. For events with over 200 journalists a condensed and an extended version are produced.
Official photo session of the executive or product in studio or on location, with controlled lighting, professional photographer and digital retouch. The photograph is delivered in high resolution (300 dpi, 4000 x 6000 px) with editorial usage rights for the accredited journalists. Low-resolution version for use on social networks. For crisis events the photograph ships with official caption and spokesperson signature.
Encrypted digital dossier in USB or in password-protected link, containing the official statement in signed PDF, the announcement video in MP4 format, the photographs in high resolution, the market statistics, the quotes and the press contacts. For sensitive events (crisis, restatement, IPO) the dossier is delivered with AES-256 encryption and personalised password for each journalist.
The press kit curation starts from the corporate brand manual and the press dossier. We ask the corporate for the updated graphic manual, the institutional shield in vector file, the institutional colours in Pantone codes and the dossier with the draft statement, the key figures and the executive quotes.
The accredited journalist list is delivered in XLSX format with full name, media outlet, section, email, phone and tenure covering the corporate. For international media the country, language and time zone are added. The accreditation is done with valid official identification and documented with signature on receipt and confidentiality clause when applicable.
The journalist recognition by years of coverage is delivered at the welcome or at the end of the event: optical crystal plate with engraving of the name, media outlet and years, Montblanc or Parker pen with engraved name, USB with personalised encryption, art or history book of the corporate. For journalists with over ten years of coverage a goldsmithing piece with the corporate shield is delivered.
The press event is designed with the Corporate Communications area and with the corporate protocol. For events in Mexico City we handle venues such as Hotel Four Seasons, Torre Reforma, Club de Industriales, Hotel St. Regis, Hotel W, Centro Citibanamex, Museo Soumaya. For Guadalajara: Hotel Hilton Midtown, Museo de las Artes, Hotel Riu. For Monterrey: Hotel Presidente Intercontinental, Museo MARCO, Cintermex. For Querétaro: Hotel Fiesta Americana, Centro Cultural Universitario, Clavijero.
The event protocol includes: welcome reception with coffee or light cocktail, welcome by the spokesperson, projection of the announcement video, address by the main executive, moderated Q&A session, one-on-one interviews with key media, official group photo and delivery of the press kit. For IPO or merger events a Q&A session with the CFO and the Investor Relations Director is added.
The international press is coordinated with the International Communications area. For media in the United States and Canada under USMCA a bilingual Spanish-English press kit and Q&A session with interpreter are delivered. For European media a Spanish-French or Spanish-German press kit with simultaneous interpreter is delivered. The invoice closes with CFDI 4.0 to SAT with 16% VAT breakdown, Carta Porte 3.0 when interstate delivery applies, and deduction as Corporate Communications expense.
Launch press kit (50 journalists, corporate folder, printed press kit, official photo, basic digital dossier) — from MXN 145,000 before VAT. Corporate announcement press kit (100 journalists, premium folder, extended press kit, official photo with rights, encrypted digital dossier) — from MXN 285,000 before VAT. IPO or merger press kit (200 journalists, leather folder, press kit with financial figures, official photo in studio, encrypted digital dossier with per-journalist password) — from MXN 595,000 before VAT. Crisis press kit (30 journalists, institutional folder, condensed press kit, signed official statement, encrypted digital dossier with expiry date) — custom quote.
Production timeline: 30 to 60 calendar days for events with standard press kit. Express production with date under 21 days, +50% surcharge. For crisis events with date under 14 days we recommend adjusting scope: institutional folder + signed statement + encrypted digital dossier, without studio official photo. Booking requires a ten-point brief: event type, date, journalist count, media list, brand manual, draft dossier, key figures, languages required, available photographs and reference of previous events.
Yes — the folder, press kit, statement and digital dossier are produced in bilingual Spanish-English or in the language required by the media outlet. Translation is done with a certified translator and cross-checked with the International Communications area.
Yes — we coordinate with professional photographers in Mexico City, Guadalajara and Monterrey. The session is held in studio or on location with controlled lighting and delivery in high resolution with editorial usage rights.
Yes — for sensitive events (crisis, IPO, merger, restatement) we deliver the digital dossier encrypted with AES-256 and personalised password for each journalist. The access trail is documented for the Corporate Communications area.
No. Corp-Merch.MX is an independent workshop for curation and production of press kits for corporate events in Mexico. The media outlets and venues mentioned are referenced for descriptive purposes only.
Tell us the event type, the date, the journalist count, the media list, the brand manual, the draft dossier, the key figures, the languages required, the available photographs and the reference of previous events. We respond with itemised quote and curatorial proposal within 48 to 72 working hours. For events with date under 21 days we handle express production with +50% surcharge.
Corp-Merch.MX is an independent workshop for curation and production of press kits for corporate events in Mexico. We are not partner, sponsor or official supplier of the media outlets, venues or suppliers mentioned on this page. Prices are quoted in MXN and include 16% VAT unless otherwise agreed in writing. For invoicing in US dollars the FIX exchange rate published by Banco de México on the invoicing day applies.