Tourism kick-off in Cancún Q1 2026: Caribbean hospitality fiscal start, hotel-operator convention and recognition of the previous-year top performers in Riviera Maya
The first quarter of the year defines the operating cycle of the Mexican Caribbean hospitality sector: peak season with 85 to 95% occupancy at Zona Hotelera, Riviera Maya and Punta Nizuc; start of the hospitality fiscal year; communication of goals per hotel and per brand; launch of summer promotions; presentation of the 2026 groups and conventions catalog; recognition of hotel operators who met goals the previous year with incentive trip; and kick-off of the new fiscal year with the corporate annual convention. Cancún operates as the natural setting for this kick-off because it combines the most connected airport in Latin America (CUN) with direct flights from CDMX, GDL, MTY, TIJ, MEX, MID, Bogotá, Lima, Santiago, Buenos Aires, São Paulo, Rio de Janeiro, Madrid, London, Frankfurt, Amsterdam, Paris, Toronto, Montreal, Vancouver, New York, Miami, Houston, Dallas, Atlanta, Chicago, Los Angeles and San Francisco, plus resorts with convention halls from 200 to 2,500 attendees. We work with tourism-sector corporates (hotel operators, all-inclusive chains, reservation groups, tour operators, OTA, travel agencies, DMC) at resorts such as Moon Palace, Hotel Xcaret, Hilton Cancún, Hyatt Ziva, Marriott Cancún, Iberostar Selection, Paradisus Cancún, Dreams Sands, Fiesta Americana Condesa, Hotel Nizuc, Kempinski, Ritz-Carlton, JW Marriott, Le Blanc, Atelier, as well as venues in Centro de Cancún, Zona Hotelera, Punta Nizuc, Puerto Juárez, Isla Mujeres, Playa Mujeres, Costa Mujeres, Puerto Morelos and Riviera Maya. Invoicing runs CFDI 4.0 to SAT with 16% IVA breakdown and complementary invoicing in USD for deduction at the foreign HQ.