The brand runway runs on an operational code the fashion PR office, the Creative Director and the Brand Manager have sharpened through repeated seasons: the generic invitation that looks like any event, the press kit without the official lookbook, the fit kit without the model's measurements, the lookbook printed on coated paper without Creative Director signature, the backstage gift without added cultural value. The professional alternative that fashion PR, the Creative Director and the Brand Manager have validated at Mercedes-Benz Fashion Week Mexico, Samsung Fashion Week, Yucatán Fashion Week, Mexico Design Week and private showroom for press days and buyer days in Mexico City, Monterrey, Guadalajara, Querétaro and Mérida is the curated runway kit: the invitation engraved with the season identity, the press kit with signed official lookbook, the fit kit with model measurements, the hardcover lookbook with editorial photography and the curated backstage gift with cultural value. We serve runway shows with 80 to 1,500 guests. Invoicing through CFDI 4.0, 16% VAT, Carta Porte 3.0, deductible as Fashion Marketing or Public Relations expense depending on scope.
Invitation in smoked methacrylate, rigid cardboard with hot-stamping of the season logo or fabric with screen print of the iconic pattern. Contents: main card with date, time, venue and dress code, card with the exact address and arrival instructions, card with the assigned seat number. Bilingual Spanish-English version for runway shows with international press. For premium seasons the invitation ships in sealed envelope with wax or relief seal.
Press kit in institutional folder with the official season lookbook in hardcover, matte coated paper of 200 g, editorial photography, technical sheet of each look, Creative Director description, list of materials and suppliers. Includes official statement signed by the PR Director, season dossier with concept art, colour palette, moodboard and runway music. Bilingual Spanish-English version for international press.
Fit kit with model and mannequin measurements, fabric samples, notions (buttons, zippers, threads, labels), technical sheet of each garment with measurements in centimetres, fitting photograph, styling guide. For backstage a garment care kit ships (hand iron, steamer, stain remover, emergency needle and thread). For showroom presentation the kit ships with design mannequin.
Official season lookbook in hardcover with dust jacket, hot-stamping of the brand logo on the spine, editorial photography in studio and on location, Creative Director text, printed version for press and digital version with backstage video. Curated backstage gift for models, stylists and press: Taxco silver jewellery piece with engraved logo, organic cotton bag with season iconic pattern, brand perfume or fragrance, skin care kit.
The runway curation starts from the season concept art and the brand manual. We ask the Creative Director for the concept art, the colour palette in Pantone codes, the moodboards, the fabrics and notions, the runway music, the model casting and the list of stylists, makeup artists and hairdressers. For haute couture or jewellery collections the list of noble materials and the master jeweller or tailor are additionally requested.
The backstage production is coordinated with the Creative Director and with the styling team. The fit kit is delivered 30 days before the runway with the first fitting of each model. The second fitting is done 15 days before. The final fitting is done 7 days before. The day of the runway the backstage is set up with 8 to 12 hours of anticipation with ironing, steaming and emergency sewing.
The lookbook is produced with the brand's official photographer and the stylist. The photographic session is done in studio or on location with controlled lighting and delivery in high resolution. The text is written by the Creative Director or by an assigned fashion editor and translated into English for international press. Printing is done on matte coated paper of 200 g with hardcover binding and dust jacket.
The brand runway is designed with the Creative Director and with the production team. For runway shows in Mexico City we handle venues such as Museo Soumaya, Museo Tamayo, Museo Jumex, Castillo de Chapultepec, Centro Cultural Universitario, Centro Citibanamex, Foro Lindbergh, Plaza de la República. For Mercedes-Benz Fashion Week Mexico: official event venue. For private showroom: brand atelier, boutique hotel, art gallery. For Monterrey: Museo MARCO, Cintermex, Pabellón M. For Guadalajara: Museo de las Artes, Hospicio Cabañas.
The runway protocol includes: registration and accreditation of guests and press, welcome with light cocktail, entry by category (front row, press, buyer, VIP), runway start with lighting and music, model exit with full styling, closing with Creative Director bow, official photographic session, exit interview, backstage gift and open bar.
For fashion week we coordinate with the event organiser: Mercedes-Benz Fashion Week Mexico (MBFWM), Samsung Fashion Week, Yucatán Fashion Week, Mexico Design Week. International press accreditation is done with the international PR team. The invoice closes with CFDI 4.0 to SAT with 16% VAT breakdown, Carta Porte 3.0 when interstate delivery applies, and deduction as Fashion Marketing or Public Relations expense.
Private showroom kit (80 guests, engraved invitation, fit kit, hardcover lookbook, backstage gift with Mexican piece) — from MXN 385,000 before VAT. Season presentation kit (300 guests, premium invitation, press kit with lookbook, fit kit, curated backstage gift) — from MXN 895,000 before VAT. Fashion week kit (800 guests, leather invitation, bilingual press kit, complete fit kit, hardcover lookbook, premium backstage gift) — from MXN 2,250,000 before VAT. Haute couture or jewellery collection kit (150 guests, methacrylate invitation with art piece, premium press kit, fit kit with master jeweller or tailor, hardcover lookbook with limited edition, backstage gift with jewellery) — custom quote.
Production timeline: 90 to 120 calendar days for runway shows with lookbook and backstage gift. Express production with date under 60 days, +45% surcharge. For runway shows with date under 90 days we recommend adjusting scope: invitation + press kit + fit kit, without hardcover lookbook with limited edition. Booking requires a twelve-point brief: season, date, format (fashion week, showroom, private presentation), guest count, venue, brand manual, concept art, model casting, stylist list, backstage logistics and reference of previous runway shows.
Yes — the official lookbook is produced in bilingual Spanish-English for international press and buyers. Translation is done with a certified translator and cross-checked with the Creative Director and with the PR team.
Yes — we coordinate with the brand's official photographer or with an invited photographer in Mexico City, Monterrey and Guadalajara. The session is done in studio or on location with controlled lighting and high resolution delivery.
Yes — we work with master jewellers in Taxco and Mexico City. The piece ships with the brand logo engraved and is invoiced with 16% VAT breakdown and ISR withholding when applicable for taxed pieces.
No. Corp-Merch.MX is an independent workshop for curation and production of runway kits for brands in Mexico. The fashion weeks and brands mentioned are referenced for descriptive purposes only.
Tell us the season, the date, the format (fashion week, showroom, private presentation), the guest count, the venue, the brand manual, the concept art, the model casting, the stylist list, the backstage logistics and the reference of previous runway shows. We respond with itemised quote and curatorial proposal within 48 to 72 working hours. For runway shows with date under 60 days we handle express production with +45% surcharge.
Corp-Merch.MX is an independent workshop for curation and production of runway kits for brands in Mexico. We are not partner, sponsor or official supplier of the fashion weeks, brands or suppliers mentioned on this page. Prices are quoted in MXN and include 16% VAT unless otherwise agreed in writing. For invoicing in US dollars or euros the FIX exchange rate published by Banco de México on the invoicing day applies.