Booth staff uniforms
Technical tees, polos and light layers sized for sponsors, corporate PR and hospitality teams over the two days of the summit, in brand colors that read from across the Sheraton foyer and the Metechi inner courtyard.
Scheduled · July 15–16, 2026 · Tbilisi, Georgia
SBC Summit Tbilisi 2026 merch built for Mexican sponsors, PR teams and Caucasus-facing operators
For corporate sponsors, Mexican PR teams with Eastern European and Central Asian reach, and iGaming and sports betting operators sending delegations into the Caucasus — booth apparel, hospitality giveaways, press kits and regional partner gifts, all priced in MXN, invoiced under CFDI 4.0, and delivered on time at the Sheraton Grand Tbilisi Metechi Palace.
Planning merch for Mexican sponsors and PR teams at SBC Summit Tbilisi 2026
- Dates
- – (two compact days of exhibition, conference and evening programming; the day closes with the closing party on July 16 between 21:00 and 02:00).
- Venue
- Sheraton Grand Tbilisi Metechi Palace, Telavi Street 20, 0103 Tbilisi, Georgia.
- Organizer
- SBC Events, co-organized with SMH Global (a Georgian-founded operator at the intersection of sports, sports media and iGaming across Eurasia).
- Currency and invoicing
- MXN with CFDI 4.0 and the payments complement, consolidated shipments with the booth backline, optional routing via an Istanbul hub (the natural air route into Tbilisi) or cross-docking with a regional Caucasus operator.
SBC Summit Tbilisi has been, since its first edition, the regional reference forum for the iGaming, sports betting and affiliate marketing industries in Eastern Europe and Central Asia, with around two thousand senior professionals, more than forty sponsors and exhibitors and about fifty conference speakers in 2026. The 2026 venue returns to the Sheraton Grand Tbilisi Metechi Palace, a five-star property in the old district of the capital, with halls for panels and workshops, a foyer for boutique-style booths and an inner courtyard that SBC Events runs as the late-night networking space between 21:00 and the small hours.
For Mexican PR teams with operations in Eastern Europe, Central Asia or Eurasia, and for iGaming and sports betting operators sending a delegation into the Caucasus for the first time, SBC Summit Tbilisi is a serious entry point where the brand has to read fast in English and Georgian, and where the right signal is clean fiscal compliance with paperwork in Mexico, tidy customs documentation and respect for the venue way of working. The regional delegate benchmarks against dossiers out of Turkey, Kazakhstan and Armenia and discards quickly anything that reads as a souvenir.
Mexican teams that join SBC Summit Tbilisi usually split their program across four lines that we run as independent production tracks. The first is booth staff uniforms — technical tees, polos and light layers sized for sponsors, corporate PR staff and hospitality teams that rotate over the two days in long booth, panel and closing-party shifts. The second is hand-out giveaways tuned to the traffic at the Sheraton foyer and the Metechi inner courtyard: NFC chip lanyards for lead scanning, recycled-cotton tote bags, metal pens and thermal bottles with the exhibitor's mark and a small regional detail that the Georgian delegate reads as a sign of cultural respect. The third is press kits reserved for European, Russian, Turkish and Caucasus journalists covering regulatory tables and the payments agenda; those ship in English and Georgian packaging where applicable and get handed over in tight windows so they do not contaminate the exhibition floor. The fourth is regional partner gifts, premium boxes built per name and reserved for Georgian, Armenian and Turkish operators with whom the brand wants a real next step on regulatory tables, licences and cross-border partnerships.
Transcontinental freight is what decides the whole program timeline. The real options for Mexican teams are three: shipping kit with the booth backline through a freight forwarder with a sea route to Poti or Batumi and final road transport to the Sheraton warehouse (cheapest, tied to the boat schedule and Tbilisi high hotel season); flying the overflow under its own purchase order to a named consignee at the delegation hotel or the Sheraton holding room, on the natural MEX – Istanbul – Tbilisi route (lets you react to day-one lead spikes); or consolidating through an Istanbul hub run by a Turkish regional partner and cross-docking into the local operator hub. For all three, the labelling at the Sheraton has to respect the official sponsor manual, the venue printed material rules, and the regulator guidance of the operator country of origin and of the destination market.
For Mexican PR teams that also run regional operations through a partner in Istanbul or Moscow, we can coordinate the regional leg with a local fulfilment house while keeping the tax calculation and the CFDI 4.0 master in Mexico. That dual production lets Mexican PR shops tap Istanbul workshops for fast day-one repeats, while reserving heavy manufacturing for the Mexican hub with scale economics and clean fiscal traceability. The sixteen percent VAT line stays clean and the vendor list stays single-source.
Recommended merch mix for SBC Summit Tbilisi 2026
Hospitality giveaways
NFC lanyards, recycled-cotton tote bags, metal pens and thermal bottles tuned to booth traffic, the panels and the July 16 closing party.
Press kits
Notebooks, USB drives and accessories packaged in English and Georgian where applicable, reserved for European, Russian, Turkish and Caucasus journalists covering regulatory tables and payments.
Partner kits
Premium drinkware and compact boxes built per name for Georgian, Armenian and Turkish operators the Mexican brand wants to keep in a serious conversation on regulatory tables, licences and operating partnerships.
Production and on-site logistics
Before you start production, lock down artwork, Pantone references, quantities, packaging and a named on-site consignee — whether at the Sheraton foyer, at your old-district Tbilisi hotel or at the sponsor's space. Delivery rules, dock windows and exhibitor accreditations need to be checked against the organizer manual and against the Sheraton manual; the venue is not a public courier drop-off. For teams routing kit from Mexico via an Istanbul or Miami hub, add a buffer for customs paperwork and clearance, and a buffer at the Tbilisi hotel concierge usually pairs well with the direct drop-off for the day-of hand-out overflow that does not fit in the booth.
Planning timeline
- 10–12 weeks out (the window is longer than other events because the transcontinental trip to Tbilisi requires customs paperwork and consolidation): lock the product list, quantities, Pantone references and the split between apparel produced in Mexico and kits assembled by third parties.
- 6–7 weeks out: sign off on a physical or production-grade sample for each line, including brand-name embroidery, NFC lanyards and packaging with an English and Georgian consignee label.
- 3–4 weeks out: finish production, run quality control and label by consignee, with the CFDI 4.0 and payments complement issued for the Mexican leg.
- Final week: reconfirm the delivery window at the Sheraton Metechi, the named consignee, the on-site contact and the road leg from Tbilisi airport or a short-term warehouse to the venue foyer.
Frequently asked questions
When should I raise the order for SBC Summit Tbilisi 2026?
Ten to twelve weeks is the safe window when production runs in Mexico and the transcontinental freight leg runs to the Sheraton Metechi. The summit has a fixed calendar (July 15–16), so planning runs against a clear deadline and the window can be tighter if you confirm stock and vendors in writing.
Can the order ship directly to the Sheraton foyer?
Only when SBC Events or the venue has confirmed the dock slot, dock access and the named consignee. Most Mexican teams split the shipment between the exhibitor space and a named concierge at their old-district Tbilisi hotel that can sign for the press boxes and the overflow.
Can we route the kit through an Istanbul hub or via Poti or Batumi?
Yes. We coordinate apparel produced in Mexico with finishing and fulfilment through Laredo or McAllen, keeping the master purchase order and the CFDI 4.0 master in Mexico. The regional final leg runs through Istanbul or the Georgian Black Sea ports with a local partner; the sixteen percent VAT line stays clean and the vendor list stays single-source.
Is Corp-Merch a partner or official supplier of SBC Summit Tbilisi?
No. Corp-Merch is an independent external supplier that helps participating companies prepare their own merch. We do not organize, sponsor or represent SBC Events, SMH Global or the Sheraton Grand Tbilisi Metechi Palace.
Corp-Merch is an independent external supplier for participating companies. This page helps Mexican teams prepare their own merch for SBC Summit Tbilisi; it does not represent the organizer or the venue.