Merch for Mexican artists and delegations at Pirineos Sur

Planning merch for Mexican delegations at Pirineos Sur

Venue

Auditorio Natural de Lanuza, carretera de Lanuza a Sallent, Sallent de Gállego, 22640, Huesca, Aragón

Currency and invoicing

MXN, CFDI 4.0 with pagos complement; Carta Porte 3.0 for the Mexico–Spain freight leg

Material language

Peninsular Spanish with bilingual Spanish–English version for international press; French optional

Pirineos Sur is an international cultures festival that, for more than three decades, fills the July nights of the Tena valley with music on the floating stage's of the Lanuza reservoir and parallel proposals spread between Sallent de Gállego and the surrounding villages. For a Mexican delegation invited to take part — an artist's producer, indie label, manager and technical team — the event is a short three-week mountain tour: Thursday-to-Sunday shifts at the Auditorio Natural, with free days to move between Huesca, Jaca and the valley.

The Auditorio Natural de Lanuza is a singular venue: the stage floats over the reservoir water and the audience sits on the slope, which shapes the backstage logistics. Loading windows are very strict because the access road is shared between festival services, production trucks and artist coaches. Any sensitive material arriving by courier must pass through the festival warehouse before setup, not through the artist entrance, and a named concierge at Sallent or Formigal is usually the best option for receiving boxes outside festival hours.

For a typical Mexican delegation — an artist with three or four stage members, manager, producer and sound technician — the merch splits into three blocks. The first is the backstage and stage allocation: heavyweight tees and hoodies with the artist's coat of arms and the tour legend, sized for musicians spending three weeks in the mountains; towels and technical shirts for the crew; aprons and caps for the merch staff at the Auditorio stall. This line ships first from production and has the highest turnover in the warehouse.

The second block is press and programmer allocation: press sheets with the artist's biography and links to releases, bilingual Spanish–English dossiers for the cultural journalists covering the festival, and notebooks and pens with the artist's brand for the workshops and professional encounters. These volumes usually travel as documented luggage with the manager, not as consolidated freight, because any delay at Zaragoza customs or at the Pyrenean border means arriving for Thursday's debut without the full allocation.

The third block is relations: compact boxes for programmers from allied фестивали (Vive Latino, Festival Cervantino, MUTEK, Primavera Sound, Roskilde), European labels and Mexican labels crossing over to record or to close tours, and specialist critics covering the floating-stage programming. This is the line where the merch becomes a working tool months after the festival ends: a well-staged box in the Auditorio backstage turns into a programming email next season. We go with FSC-certified paper for programmes and press kits, heavyweight card for invitations, and organic-cotton or lyocell-blend textiles for tour tees.

Mexican delegations shipping to Pirineos Sur typically invoice the full order from Mexico under a definitive export scheme — customs broker filing the pedimento key before the shipment leaves — closing with a CFDI 4.0 Egreso and a pagos complement in MXN. The Carta Porte 3.0 covers the international freight leg: when the consolidated shipment leaves Toluca or AICM and is delivered to the festival warehouse, the Aragón broker needs the XML for local clearance; when the delegation prefers to ship merch from CDMX via international courier and the rest as documented luggage, we issue a separate CFDI per leg so each lot closes clean.

Production and tour logistics

Before starting production, confirm per-day print runs, press-kit paper weight, bilingual dossier format and the named recipient at the festival warehouse or at your tour hotel. For material travelling with the delegation, every piece must be packed in documented luggage with a packing list that clears customs unopened; the rest ships as consolidated freight with Carta Porte 3.0. The Auditorio Natural de Lanuza should not be treated as an open parcel-delivery address, and a named concierge at Sallent de Gállego or Formigal is usually the best option for receiving sensitive material outside festival hours.

Frequently asked questions