Customers · Sectors · Plazas · Lines · Learnings
The recap of the 2024 fiscal year: customers served, sectors covered, plazas with presence, product lines with the highest demand, certifications renewed, installed capacity and the learnings that changed how the workshop operates for 2025.
During 2024 we served over two hundred corporate and tourism customers across different plazas in the country. Total produced volume exceeded seven hundred thousand units among shirts, caps, hoodies, backpacks, notebooks, pens, thermos bottles, USB drives, mugs, Mexican beverage sets and other pieces. Aggregate billing grew twenty per cent versus 2023, with greater intensity in technology corporate, healthcare and maquiladora sectors.
The operation concentrated in CDMX, Guadalajara, Monterrey and Querétaro as main plazas, with extensions to Chihuahua, Saltillo, Tijuana, Puebla, León, Mérida, Cancún, Los Cabos and Puerto Vallarta. Delivery logistics covered more than thirty plazas with regular service and specific cases in additional destinations.
Sectors with highest aggregate demand during 2024 were technology corporate — software, fintech, cybersecurity — with onboarding and fair programmes; financial corporate — banking, insurance — with premium kits and campaigns; healthcare sector with plant uniform and patient kits; manufacturing and maquiladora — IMMEX and non-IMMEX — with corporate uniform.
Education sector with admission programmes and events; tourism sector with welcome kits, souvenirs and uniforms; real estate sector with pre-sale merch and amenities; government sector with institutional programmes; and retail sector with uniforms and employee kits. Lower-volume sectors are addressed case by case with context-adapted quotes.
Lines with highest rotation during 2024 were cotton and technical quick-dry shirts, caps with adjustable closure, hoodies, backpacks, notebooks with leather or fabric cover, engraved pens, thermos bottles, USB drives with destination guide, ceramic mugs, Mexican tequila and mezcal sets, cotton and canvas tote bags, and welcome packs with multiple pieces.
Most used personalisation techniques were embroidery, screen print, sublimation, DTF, pad printing, laser engraving and heat transfer. The DTF digital technique gained share due to its flexibility for small and personalised runs; embroidery remained the preferred technique for uniforms and institutional backpacks.
During 2024 we maintained CDMX plant capacity with four sublimation lines, two embroidery lines, one screen print line, one pad print line and one laser engraving line. In Guadalajara we operated with a partner workshop for medium runs and as capacity backup; in Monterrey with a partner workshop for the north of the country. In Querétaro with a partner workshop for the Bajío.
The workshop team grew from twenty-eight to thirty-four people between 2023 and 2024, with additions in the commercial area, the quality area and the operations area. Rotation was low — less than five per cent — and average team permanence stayed above three years, which allows sustaining operational knowledge and customer relationship.
During 2024 we renewed the SAT tax status certificate with positive opinion on compliance, positive opinion before IMSS, positive opinion before INFONAVIT, and LFPDPPP compliance for personal data handling. We also renewed supplier certifications with which we work for recycled materials and applicable certifications.
On the regulatory side, during 2024 we adapted to the CFDI 4.0 scheme and Carta Porte 3.0 complement updates. We attended internal audits of corporate customers with mature quality system and maintained documentary traceability for at least five years per regulation.
Main learnings from the 2024 fiscal year were three. The first is the growing importance of logistics coordination in destinations with complex corporate protocol — strict schedules, dock windows, specific receiving owners — and the need to invest in centralised coordination capacity for multi-site customers.
The second is the consolidation of the recycled materials line as a category with growing demand, not as a temporary fashion. Customers with documented ESG commitment demand traceability, verifiable certifications and reporting. The third is the relevance of Spanish-English bilingualism in daily operation, particularly with customers with parent company abroad or with northern operations.
For 2025 we incorporate three changes derived from year learnings. First, we opened a dedicated logistics coordination point for multi-site customers with single owner and tracking dashboards. Second, we extended the recycled materials line with new certifications and suppliers, and created a standard ESG report that is delivered to customers who require it.
Third, we strengthened the bilingual team with two additions dedicated to northern customers and customers with parent company abroad. These changes are oriented to sustain year growth without sacrificing the attention to detail that defines the workshop since its founding.
Over two hundred corporate and tourism customers. Aggregate billing grew twenty per cent versus 2023.
Technology corporate and healthcare were the highest absolute growth sectors. Maquiladora and government grew in number of customers.
Cotton and technical shirts and Mexican tequila and mezcal sets were the highest rotation lines. Embroidery remained the preferred technique for uniforms.
Dedicated logistics coordination point for multi-site customers, extension of recycled materials line with new certifications and strengthening of the bilingual team.
If your company is evaluating a Mexican workshop for its merch programme and wants to know current capabilities, let's talk. We deliver an initial quote based on your sector and calendar.
The 2024 recap reflects the workshop's aggregated operation during the fiscal year, built based on orders actually served, customers and plazas covered. The figures presented are internal to the workshop and do not constitute a sector study. Corp-Merch.MX is a Mexican workshop for corporate merch production; we operate independently and the recap information corresponds to the workshop's perspective, not to the sector as a whole.