Salon G-1: the room where a hundred-piece edition is uncorked and nobody asks the price before tasting it

Salon G-1 occupies the ground floor of a mixed-use tower on Mariano Escobedo between Tennyson and Homero, three blocks from Chapultepec Park. It is a 280-square-metre rectangular hall with five-and-a-half-metre ceilings, a full-height walnut bookcase wall, two central islands on magnetic track lighting, a tasting bar behind a sliding glass door and a private English patio seating thirty-six. Inside these walls Swiss watchmakers with their boutiques on Plaza Masaryk have rolled out new references, agave distillers who only sell through Polanco and Roma have uncorked their annual release, three Mexican stationers carrying Italian fountain pens have revealed limited colourways, Valle de Guadalupe wineries have presented their waiting-list allocation, and the London and Paris galleries that produce art books for Latin American collectors have staged private showings. What separates Salon G-1 from a handsome showroom is the curatorial silence you get when the merch never competes with the piece on the pedestal.

Merch packages for Salon G-1

Collector's case

Production of 18 to 60 pieces for collectors, invited family offices and the specialist press from Expansion, Robb Report and GQ Latin America. Lacquered wooden case with the edition number engraved in bas-relief, calligraphed card with the collector's name, paperweight bearing the master distiller's or watchmaker's signature, care manual printed on Munken paper, authenticity certificate signed and countersigned. Hand delivery by uniformed staff in the main hall, under subdued light at 19 degrees Celsius.

Boutique staff merch

Uniforms for the host, the sommeliers, the caterers, the private security detail and the protocol team of Salon G-1. Italian-cut navy suit or tailored dark denim jacket over a white shirt, cufflinks stamped with the corporate monogram, badge with photo and event credential, smartwatch with the day's agenda synced. Professional pressing, delivered to back-of-house 120 minutes before doors open.

VIP guest hospitality

Production of 8 to 24 pieces for family offices, auction house representatives and repeat corporate buyers. Cloth-wrapped box with the year's isotype, glass engraved with the edition year, hand-bound book with the guest curator's essay, aged spirit or reserve wine, calligraphed card with the guest's monogram. Handed by the master of ceremonies at the close of the tasting, with the guest's signature and the Salon G-1 lead's countersignature.

Numbered launch edition

Production of 30 to 100 pieces numbered 001/100 for buyers of the limited edition and the collectors who reserved with deposit. Box sealed with wax in the corporate colour, stamped serial number, maintenance manual on cotton paper, hand-signed letter from the master maker, paperweight stamped with the edition year. Hand-over against signature and deposit on the spot, with a discreet photograph of the guest holding their piece for the corporate archive.

Salon G-1 logistics, access and chain of custody

Salon G-1 loads through the east side door of the building: the dock accepts a 3.5-ton box truck by appointment with the corporate credential, and delicate freight (numbered cases, tasting bottles, art books) moves in a transport cart with uniformed staff and Policia Bancaria e Industrial escort when the launch involves family offices from Polanco, Lomas or Interlomas. Pedestrian freight access requires prior ID, logbook entry and building-operations escort. The protocol room of Salon G-1 has two separate zones: the climate-controlled vault (where numbered pieces sit before hand-over) and the tasting room (where the guest signs the receipt with fingerprint and autograph).

For launches with international family office presence (typically from the US, Canada and Europe), we handle invoicing in USD at the Banco de Mexico FIX rate from the day before the launch, with USMCA compliance and deduction support as Public Relations or Marketing expense in the corporate fiscal close. For launches with international auction houses (Sotheby's, Christie's, Phillips), we coordinate with the house for documented delivery to the registered bidder and support anti-money-laundering compliance when the launch ticket exceeds the reporting threshold. The merch chain of custody is documented with signature, time stamp and photo at every checkpoint: dock entry, operations inspection, vault transfer, guest signature at the close of tasting, post-event pickup.

Salon G-1 confidentiality, compliance and restrictions

Salon G-1 runs under strict rules from both the building and the host corporate: no phones in the main hall during the tasting, no professional cameras (only authorised staff phones take the launch photos, with prior curator approval), no merch carrying noise, distraction or reflective elements that compete with the piece on display, no POP material carrying third-party logos (when the launch is a brand exclusive), no outside food or beverages beyond the Salon G-1 tasting service. For sessions that call for limited-edition merchandising with one-of-a-kind pieces (case with serial 001/100, book signed by the guest author, paperweight stamped with the launch year), we coordinate with the building operations team to ensure the piece clears the security protocol, the press protocol and the broadcast protocol when the launch is closed and not transmitted externally.

For SAT invoicing we issue CFDI 4.0 with the 16% IVA breakdown and deduction support as Public Relations, Marketing or Corporate Communications expense depending on how the merch is used. For corporates with IMMEX operations or US exposure, we handle complementary invoicing in USD or EUR with USMCA compliance support when the merch crosses the border as part of the disclosure material for international collectors resident abroad. For groups with dual listings (BMV and NYSE/Nasdaq), we handle bilingual (es/en) invoicing and USMCA compliance when the collector's case crosses the border as part of the disclosure material for international collectors resident abroad. Merch ships with carta porte 3.0 when interstate or international transit applies, with the foreign trade complement when applicable, and with the payment complement when the corporate pays in instalments.

Salon G-1 MOQ, pricing and reservations

Collector's case — from USD 295 per piece before VAT at a 30-piece run. Boutique staff merch — from USD 428 per person at an 18-piece run. VIP guest hospitality — from USD 583 per piece at a 12-piece run. Numbered launch edition — from USD 384 per piece at a 60-piece run. Pricing does not include the Salon G-1 rental, which is quoted directly with the building events team depending on the day, the hours, the curatorial setup and additional services (tasting, bar, audiovisual gear, protocol room, escort).

For launches on high-demand dates (Christmas, Mother's Day, brand anniversary, year-end edition) we block the calendar 90 days ahead with a firm written commitment. For launches on low-demand dates we block 45 days ahead. Express production under 21 days carries a +45% surcharge for the curation, dispatch and master-maker supervision when the piece carries authorship. The reservation runs on a sixteen-point brief: launch date, launch type, pieces per guest, edition number, corporate brand manual, corporate colour palette, corporate press protocol, broadcast compliance, freight logistics, escort, SAT invoicing, USMCA compliance when the merch crosses the border, post-event donation to the partner gallery or museum.

Salon G-1 frequently asked questions

Can you deliver the collector's case with a custom serial number?

Yes — we deliver the case with personalised numbering (001/100, 042/100, 100/100) engraved in bas-relief, with the authenticity certificate signed by the master maker and countersigned by the launch lead. The chain of custody is documented with signature, time stamp and a discreet photograph of the guest holding their piece for the corporate archive.

Can you handle merch for launches that repeat every year?

Yes — we run an annual cadence with the same brand manual, scaling the run size to the launch agenda and the special guests (family offices, auction houses, international collectors). Coordination with the marketing office for the editorial curation of the collector's case.

Can you invoice the merch as Marketing expense?

Yes — we issue CFDI 4.0 to the SAT with the 16% IVA breakdown and deduction support as Marketing, Public Relations or Corporate Communications expense depending on how the merch is used. For corporates with IMMEX operations we handle complementary invoicing in USD with the foreign trade complement and USMCA compliance.

Is Corp-Merch an official partner of Salon G-1?

No. Corp-Merch.MX is an independent atelier of curation, production and logistics for merch at limited-edition launches, family office galas and UHNW hospitality in Salon G-1 and other Mexico City venues. Salon G-1 is referenced for descriptive purposes only.

Request a merch quote for Salon G-1

Tell us the launch date, the launch type, the pieces per guest, the edition number, the corporate brand manual, the corporate colour palette (when applicable), the corporate press protocol, the broadcast compliance, the freight logistics, the escort and the SAT invoicing requirements. We respond with a per-package itemised quote, a curation proposal and a digital mockup within 24 to 48 business hours.