Boardroom E-14 is the expansion room of a leading retailer, based in Polanco: 18 seats in a horseshoe, a table surface capable of holding product samples and uniforms, a screen for video calls with anchor stores in Monterrey, Guadalajara, or Tijuana, individual microphones for hybrid sessions with the regional team, a digital voting system with private-blockchain hash for traceability of franchise approvals, an adjoining room for the franchise director's meeting with the operations team, capacity for a 6 to 10-hour session. This is where the retail-expansion committees of Mexican groups with national presence sit (Grupo Coppel, Liverpool, OXXO, 7-Eleven México, Grupo Elektra, Walmart México, Chedraui, Soriana), where the franchise committee approves new franchisees, where regional kick-offs for store openings run, and where the category-launch POP-merchandising committee meets. What defines Boardroom E-14 is not the sample-capable surface; it is the speed-to-open. The merch is delivered at the start of the committee, with identification badge and the franchise director's signature.
Production of 14 to 22 units for expansion-committee members, candidate franchisees, and compliance officers. Executive folder with industrial clasp and the new-store cover, numbered notepads with the retailer's letterhead and store number, roller pen engraved with the director's name, encrypted USB with the expansion plan and approvals matrix, card with the day's agenda and committee voting slate. Delivered before the committee into the spot assigned to each director.
Uniforms for the operations team, the regional staff, and the personnel at Boardroom E-14. Polo shirt with the retailer's logo, vest with tool pockets, badge with photo, name and role (regional director, store manager, franchise officer, merchandising officer), cap with embroidered logo. Production in high-durability and retail-standard materials, professionally pressed, delivered back-of-house 90 minutes before doors open.
Production of 1 to 6 units for the franchisee opening store number 100, the store manager with 25 years of service, or the founding regional director. Wooden box with engraved plaque bearing the store number and opening year, hand-bound book tracing the retailer's store portfolio, apron or uniform engraved with the franchisee's monogram, calligraphed card with the store number. Delivered in a sealed envelope at session close or before the store opening.
Production of 100 to 1,000 units for VIP customers receiving the opening kit, the new-store team, and the opening guests. Opening kit with reusable bag, notebook with the retailer's logo cover, roller pen with logo, discount or coupon for the first purchase, tumbler with the new store's logo. Production in high-durability materials, delivered at the entrance of Boardroom E-14 before the committee.
Boardroom E-14 operates with a single load-in entry: the retailer's service entrance, which accepts an industrial van with product samples within restricted hours (generally 6:00 to 11:00 and 17:00 to 21:00). The pedestrian load-in requires prior identification, the retailer's badge, and a signature in the expansion-plan logbook; informal access is not allowed. The retailer's operations staff hand over POP material and the director kits with visible ID and badge. The back-of-house at Boardroom E-14 includes a biometric warehouse: the samples and uniforms room, where high-value merch (uniforms, franchise manuals, encrypted USBs) is kept in sealed boxes bearing the franchise director's stamp. Boardroom E-14 has no visible kitchen: the retailer's cafeteria sends food through the service corridor, and table service is coordinated with the retailer's operations lead to comply with retail-expansion protocol.
For sessions with international franchisee attendance (typically from the US, LATAM, or Europe), we handle USD invoicing at the Banco de México FIX rate of the day before the event, with USMCA compliance when the retailer operates in the US, and support for deduction as expansion or compliance expense in the retailer's fiscal close. For sessions with Secretaría de Economía, PROFECO, or SAT officials when applicable to franchise regulation, we comply with compliance protocol and the regulator's security protocol. The merch custody chain is documented with signature, timestamp, and photograph at every checkpoint: entry to the industrial load-in, review by the retailer's operations personnel, transfer to the warehouse, restocking during recesses, post-committee collection.
For retailers with IMMEX operations and franchise programmes, we handle complementary SAT invoicing with 16% IVA breakdown and support for deduction as expansion or PR expense. For retailers, we handle invoicing in compliance with the business-activities income regime for services under Mexican tax law. For retailers with US operations, we handle bilingual (es/en) invoicing and USMCA compliance when the director kit crosses the border as part of the hospitality kit for the franchisee residing abroad.
Boardroom E-14 operates under rules the merch must respect: no mobile-phone use in the room during committee votes (expansion protocol), no merch that creates noise or distraction during the sessions, no backpacks or large bags in the room (store protocol), no POP material with competitors' logos (a frequent request from the franchisees), no food or beverages outside the retailer's cafeteria service. For sessions that require limited-edition merch (numbered anniversary t-shirt of the store, uniform signed by the founding franchisee, paperweight marking the new-store year), we coordinate with the retailer's operations area to ensure the piece complies with compliance protocol, expansion-plan-confidentiality protocol, and transmission protocol (when the session is internal and is not recorded, in compliance with the Ley Federal de Protección de Datos Personales en Posesión de los Particulares).
For sessions with media coverage (post-committee press conference, expansion-plan presentation to the BMV, new-store launch with VIP opening), we comply with the retailer's press protocol and the merchandising protocol, with pieces carrying no third-party logos or with digital redaction when the retailer's manual requires it. For sessions with internal transmission to the retailer's stores (sessions transmitted to the Monterrey, Guadalajara, or Tijuana regional stores), we comply with the retailer's transmission protocol with pieces visible on-screen and pieces hidden from transmission. For sessions with live transmission abroad (video call with international franchisees from LATAM or the US), we comply with time-zone rules and ship pieces to the international franchisees two weeks in advance.
For SAT invoicing, we issue CFDI 4.0 with 16% IVA breakdown and support for deduction as expansion, compliance, or PR expense, depending on how the merch is used. For retailers with IMMEX or US operations, we handle complementary invoicing in USD or EUR with USMCA compliance when the merch crosses the border as part of the hospitality kit. The merch is delivered with carta porte 3.0 when interstate or international transit applies, with the foreign-trade complement when applicable, and with the payment complement when the retailer pays in instalments. Delivery to the warehouse is documented with an entry slip signed by the retailer's operations lead, the franchise director, and the compliance officer.
Franchise-director kit — from MXN $4,250 before IVA per unit in a run of 16. Regional-team merch — from MXN $2,650 before IVA per person in a run of 14. Founding franchisee recognition — from MXN $9,500 before IVA per unit in a run of 6. Store-opening merch — from MXN $650 before IVA per unit in a run of 250. Costs exclude the Boardroom E-14 rental, which is quoted directly with the retailer's operations area depending on the day, schedule, setup, additional services (cafeteria, warehouse, audiovisual equipment, digital voting system, store personnel) and retail-expansion compliance.
For high-demand dates (expansion committees with quarterly opening calendars, regional kick-offs with opening dates, category-merchandising-plan sessions), we hold the calendar with 60 days' lead time and a firm written commitment. For low-demand dates, we hold with 30 days' lead time. Express production under 18 days carries a +35% surcharge for curation and dispatch. The reservation is made with a 14-point brief: committee date, session type (retail expansion, franchise, regional kick-off, category launch), attendee count, units per package, retailer brand manual, brand colour palette, retailer compliance protocol, transmission compliance, industrial load-in logistics, post-committee donation, and SAT invoicing.
Yes — we deliver the kit with an individual acknowledgement, signed by the director, with delivery time and the uniformed delivery staff's signature. The custody chain is documented with photography when expansion protocol permits, and is held in a sealed envelope throughout the day for return at session close.
Yes — we run quarterly programming with the same brand manual, scaling the run according to the committee's agenda and special guests (international franchisees, Secretaría de Economía officials, merchandising officers). Coordination with the expansion-committee secretariat for editorial curation.
Yes — we issue CFDI 4.0 to the SAT with 16% IVA breakdown and support for deduction as expansion, compliance, or PR expense, depending on the merch's use. For retailers with IMMEX operations, we handle complementary invoicing in USD with the foreign-trade complement and USMCA compliance.
No. Corp-Merch.MX is an independent workshop handling curation, production and logistics of merch for retail expansion committees, franchise due diligence, and regional kick-off at Boardroom E-14 and other CDMX venues. Boardroom E-14 is mentioned for sector-description purposes only.
Tell us the committee date, session type, attendee count, units per package, retailer brand manual, brand colour palette (where applicable), retailer compliance protocol, transmission compliance, industrial load-in logistics, and SAT invoicing. We respond with a package-by-package quote, curation proposal, and digital mock-up within 24 to 48 business hours.
Corp-Merch.MX is an independent workshop handling curation, production and logistics of merch for retail expansion committees, franchise due diligence, and regional kick-off at Boardroom E-14 and other CDMX venues. We are not a partner, sponsor or official supplier of Boardroom E-14, of the retailers, or of the franchises mentioned on this page. The figures, venues and suppliers mentioned are sector references and are cited for descriptive purposes only.