Salon A-6 is the launch room of the corporate campus: 280 square metres of open floor with a retractable central stage, CEO lectern with backdrop LED screen, two lateral product demonstration islands, immersive audio system with wireless microphones, programmable lighting with colour change coordinated with the reveal, direct exit to the garden for the outdoor activation station, capacity for 220 seated in theatre layout or 320 in cocktail layout with product trial stations. This is where the device launches from the global electronics brands with Bajio plants run, where the new model presentations from the automakers with production in Silao and Saltillo land, where the new line reveals from the fashion houses with showrooms in Mexico City happen, where the new collection presentations from the jewellery groups with production in Taxco run, and where the food product launches from the Monterrey-based companies open. What defines Salon A-6 is the synchrony: the merch has to enter before the reveal, leave with the first journalist, and not clash with the visual identity of the new product.
Production of 80 to 240 pieces for the journalists, influencers, analysts and buyers invited to the launch. Rigid box in the new product colour, with ribbon in the corporate tone, curated contents (pre-sale packaged product sample, user manual, paperweight with the new product isotype, card with the pre-sale QR code, paperweight with the launch year). Delivery at reveal start with synchrony to the CEO stage and the journalist's signature.
Production of 60 to 180 pieces for the reporters, editors and photographers invited to the launch. Press folder with the new product release in Spanish and English, USB drive with the graphic material and reveal videos, product technical sheet, roller pen with the new product isotype, card with the launch agenda. Delivery at the press session start with the journalist's signature and grouped by outlet.
Uniforms for the corporate staff, the marketing team, the engineering team and the Salon A-6 room staff. Launch polo, vest with pockets, credential, smartwatch with reveal synchrony. Professional pressing, delivered to back-of-house 90 minutes before doors open.
Production of 80 to 320 pieces for end-of-launch distribution as a reveal reminder. Branded cotton tote with the new product embroidered isotype, contents to choose (branded water bottle, paperweight with the launch year, branded chocolates, USB drive with the event photo gallery). Delivery at the close of the launch at the garden exit or at the registration desk.
Salon A-6 runs on two freight accesses: the lateral dock of the campus (open 6:00 to 22:00, trailers up to 12 tons) and the underground parking ramp (open 8:00 to 20:00, 3.5-ton limit per vehicle). The lateral dock is the only one that accepts a full freight trailer with the pre-sale product and the new product displays; the parking ramp accepts the 3.5-ton box truck and two cargo vans simultaneously. The room setup window is 18 to 24 hours before the launch and the teardown window is 4 to 8 hours after close. The campus operations staff audits each merch box with a metal detector and a visual inspection; POP material (banners, displays, backings, lighting) requires an entry guide signed by the organiser and the room operations lead.
For launches with international press coverage (Reuters, Bloomberg, AP, EFE, trade media), we handle compliance with the corporate press protocol and the campus press protocol, with pieces free of competitor logos or with digital suppression when the corporate manual requires it. For launches with international production (IMMEX, US, Asia), we handle invoicing in USD at the Banco de Mexico rate of the day and compliance with the room's RFC requirement (the room requires an invoice with a valid RFC to authorise merch entry). The merch is delivered with a parcel waybill and signature from the corporate lead and the room operations lead, and documented with entry and exit photography.
Salon A-6 enforces operating rules the merch must respect: no pyrotechnics inside the room (allowed in the side garden with campus and Civil Protection permits), no merch with sharp edges or cutting elements, no merch with flammable materials, no pets, no outside food or beverages beyond the room's kitchen service or the committee's authorised caterers. For launches that require limited-edition merch (numbered anniversary pre-sale product sample, book tracing the corporate history, paperweight engraved with the launch year), we coordinate with the room operations team to ensure the piece clears the security protocol, the press protocol and the diplomatic protocol when applicable.
For SAT invoicing we issue CFDI 4.0 with the 16% IVA breakdown and deduction support as Marketing, Public Relations or Product Launch expense. For corporates with IMMEX or US exposure, we handle complementary invoicing in USD or EUR with USMCA compliance support when the merch crosses the border as part of the pre-sale kit for the international market. Merch is delivered with carta porte 3.0 when interstate or international transit applies, with the foreign trade complement when applicable, and with the payment complement when the corporate pays in instalments. The merch chain of custody is documented with photo, signature and time stamp at every checkpoint.
Reveal box — from USD 142 per piece before VAT at a 150-piece run. Press merch — from USD 107 per piece at a 120-piece run. Staff merch — from USD 82 per person at a 30-piece run. Activation merch — from USD 34 per piece at a 200-piece run. Pricing does not include the Salon A-6 rental, which is quoted directly with the campus events team depending on the day, the hours, the reveal setup and additional services (kitchen, wine cellar, audiovisual, programmable lighting, garden, room staff).
For launches on high-demand dates (global electronics brand device launches, automaker new model presentations, fashion house new line reveals) we block the calendar 75 days ahead with a firm written commitment. For launches on low-demand dates we block 35 days ahead. Express production under 25 days carries a +30% surcharge. The reservation runs on a fourteen-point brief: launch date, product type, attendee count, pieces per package, corporate brand manual, new product colour palette, campus press protocol, broadcast compliance, freight logistics, pickup schedule, post-event donation and SAT invoicing.
Yes — we sync the merch delivery with the product reveal moment, with uniformed staff and delivery coordinated with the marketing director and the launch production director. The sync timing is coordinated at the pre-launch rehearsal.
Yes — we set up a product personalisation station (engraving, screen print, embroidery), a photo station with merch included, or a product trial station with trained staff and per-shift quality supervision. Average personalisation time is 90 to 180 seconds per piece.
Yes — we issue CFDI 4.0 to the SAT with the 16% IVA breakdown and deduction support as Product Launch, Marketing or Public Relations expense depending on how the merch is used. For corporates with IMMEX operations we handle complementary invoicing in USD with the foreign trade complement.
No. Corp-Merch.MX is an independent atelier of curation, production and logistics for merch at product launches, reveals and brand activations in Salon A-6 and other Mexico City venues. Salon A-6 is referenced for descriptive purposes only.
Tell us the launch date, the product type, the attendee count, the pieces per package, the corporate brand manual, the new product colour palette, the campus press protocol, the broadcast compliance, the freight logistics, the pickup schedule, the post-event donation and the SAT invoicing requirements. We respond with a per-package itemised quote, a curation proposal and a digital mockup within 24 to 48 business hours.
Corp-Merch.MX is an independent atelier of curation, production and logistics for merch at product launches, reveals and brand activations in Salon A-6 and other Mexico City venues. We are not a partner, sponsor or official supplier of Salon A-6, the hotels, venues, campus complexes or brands referenced on this page. Figures, venues and suppliers mentioned are sector references and appear here for descriptive purposes only.