The CDMX Main Auditorium is the natural stage for high-impact corporate keynotes: the Monterrey industrial group's annual strategy presentation, the PE fund summit with participation of all 50 portfolio companies, the new business line launch of the Mexican fintech listed on BMV, the quarterly results presentation of the company with operations across México, the US and Asia. Capacity runs 800 to 2000 in theatre format, with a 12x5-metre central LED wall, robotic lighting, line-array surround audio, broadcast cameras and a backstage with press room and staff catering. The merch delivered at the Main Auditorium has to solve five problems simultaneously: legibility from the back row (print must be visible at 80 metres), synchronisation with the keynote moment (guest kit before the session, staff kit in back-of-house, press kit in the press room), broadcast protocol compliance (corporate logos must look good on the main camera without overlapping third parties), full-truck load-in logistics (short mounting window, 6 to 10 hours), and clean SAT deduction with CFDI 4.0.
The Main Auditorium operates with two load-in accesses: the main access accepts full-load trucks with hours of 6:00 to 22:00, and the secondary access accepts two 3.5-tonne vans and three cargo vans simultaneously with hours of 8:00 to 20:00. The Main Auditorium mounting window is 6 to 10 hours before the event (for scenic setup, audio, lighting, LED wall, additional seating when applicable, POP material), and the dismounting window is 4 to 6 hours after close. Main Auditorium operations staff audit every merch box with metal detector and visual inspection; POP material (banners, backings, displays) requires an entry guide signed by the organiser and the Main Auditorium operations lead.
For events with television production (live broadcast by Televisa, TV Azteca, Milenio TV or the international broadcast network), we comply with the broadcaster's protocol, with pieces without third-party logos or with digital suppression when the corporate manual requires it. For events with international production (IMMEX, US, Asia), we invoice in USD or EUR at the Banco de México rate of the day before the event and USMCA compliance when the merch crosses the border as part of the hospitality kit. The merch chain of custody is documented with photography, signature and time at each control point: load-in entry, transfer to back-of-house, mounting on table or counter, restocking during the event, post-event collection.
For events attended by public officials, diplomatic corps, or international artists, we comply with the Main Auditorium security protocol and the Banca y Industrial Police when applicable. For corporates with IMMEX or US invoicing, we provide complementary SAT invoicing with 16% IVA breakdown and support for deduction as Marketing or Public Relations expense.
The Main Auditorium has operating rules the merch must respect: no pyrotechnics indoors, no merch with sharp edges, no merch with flammable materials, no pets, no food or beverage outside the Main Auditorium catering service or authorised caterer, no personal lighting devices (torches, lasers, drones) that interfere with the main camera or other attendees' experience. For events requiring limited-edition merch (numbered anniversary polo, signed book by the keynote speaker, author press), we liaise with the Main Auditorium operations team to ensure the piece complies with the security protocol and broadcast protocol.
For SAT invoicing, we issue CFDI 4.0 with 16% IVA breakdown and support for deduction as Marketing, Public Relations, or Training expense, depending on the merch use. For corporates with IMMEX or US operations, we provide complementary invoicing in USD or EUR and USMCA support when the merch crosses the border. The merch is delivered with carta porte 3.0 when interstate or international transit applies, with foreign trade complement when applicable, and with payment complement when the corporate pays in instalments.
Attendee kit — from $1,150 MXN before IVA per piece at 600-piece MOQ. VIP guest kit — from $3,950 MXN before IVA per piece at 24-piece MOQ. Staff and press merch — from $890 MXN before IVA per person at 80-person MOQ. Keynote merch — from $1,650 MXN before IVA per piece at 800-piece MOQ. Costs do not include the Main Auditorium rental, which is quoted directly with the auditorium operator or convention centre events team depending on date, time, scenic setup, and additional services (catering, cellar, AV equipment, attendant staff, broadcast, cameras, press room).
For events on high-demand dates (annual summits, results presentations, product launches, international assemblies), we hold calendar with 90 days' notice and firm written commitment. For low-demand dates, we hold with 45 days' notice. Express production under 28 days incurs a +30% rush surcharge. Booking is made with a 14-point brief: event date, event type, attendance, pieces per package, corporate brand manual, corporate colour palette (when applicable), auditorium restrictions, broadcast compliance, load-in logistics, collection time, post-event donation, and SAT invoicing.
Yes — we deliver the attendee kit before the keynote in the Main Auditorium back-of-house, with prior coordination with the auditorium operations team and the corporate staff. Delivery is documented with signature, time, and photography of the kit installed on the table or counter.
Yes — we run programmes with simultaneous tracks (keynote + parallel room + press room + staff room), with differentiated editorial curation per track and silent restocking during session changes, with discreet staff and delivery tracking.
Yes — we issue CFDI 4.0 to SAT with 16% IVA breakdown and support for deduction as Marketing, Public Relations, or Training expense, depending on the merch use. For corporates with IMMEX operations, we provide complementary invoicing in USD with foreign trade complement.
No. Corp-Merch.MX is an independent workshop for merch curation, production and logistics for keynotes and summits at the Main Auditorium and other CDMX venues. The Main Auditorium is mentioned for descriptive purposes only.
Tell us the event date, event type, attendance, pieces per package, corporate brand manual, corporate colour palette (when applicable), auditorium restrictions, broadcast compliance, load-in logistics, collection time, and SAT invoicing. We respond with itemised quote by package, curation proposal, and digital mockup within 24 to 48 business hours.
Corp-Merch.MX is an independent workshop for merch curation, production and logistics for keynotes and summits at the Main Auditorium and other CDMX venues. We are not a partner, sponsor or official supplier of the Main Auditorium or of the hotels, convention centres or brands mentioned on this page. Figures, venues and suppliers cited are sector references and are mentioned for descriptive purposes only.