Auditorio A is the plenary hall of the Reforma-Santa Fe corridor where listed companies, multilatinas with regional presence and multi-site corporates hold their annual shareholder assembly, sales kick-off, leadership convention and quarterly results presentation for analysts. Capacity runs from 500 guests in schoolroom layout with tables of 10, 650 in theatre with central aisle and lateral stands, and 800 in standing cocktail with catering islands. The stage fits a six-person panel, presidential table with logo, LED screen up to 8x4 metres, simultaneous electronic voting system, and back-of-house with press room, protocol room and broadcast room. Free height is 7 metres, enough to hang lighting truss, broadcast cameras and corporate backings up to 6 metres high. The Auditorio A kitchen runs three catering tiers (essential, premium, premium-plus) and bar service with cellar. We run four merch packages for assemblies and plenaries.
Auditorio A runs three loading accesses off the main avenue and the side street. The main access accepts a full-load trailer from 05:00 to 23:00; the secondary access accepts one 3.5-tonne truck and two cargo vans simultaneously from 07:00 to 21:00; the underground parking access accepts a cargo van from 08:00 to 20:00. The setup window runs 18 to 24 hours before the event, and the strike window runs 4 to 8 hours after doors close. The Auditorio A operations crew audits every merch box with a metal detector, X-ray scan and visual inspection; POP merch requires an entry guide signed by the organiser and the Auditorio A operations lead. For shareholder assemblies with public broadcast (BMV, Nasdaq, investor events), we comply with the broadcast protocol, with pieces carrying no third-party logos or with digital suppression when the corporate manual demands it.
For international productions (IMMEX, EU, Asia), we invoice in USD at the Banco de México exchange rate of the day and comply with the Auditorio A's Federal Taxpayer Registry. The custody chain is logged with photo, signature and timestamp at every checkpoint: dock entry, transfer to back-of-house, set-up on table or counter, restock during the event, post-event collection. For charities receiving surplus merch, we coordinate with the corporate Social Responsibility office and the Auditorio A warehouse.
Auditorio A enforces operational rules the merch must respect: no indoor pyrotechnics, no merch with sharp edges, no merch with flammable materials, no pets, no outside food or beverage outside the Auditorio A catering service. For limited-edition merch (numbered t-shirt, signed book, author press), we coordinate with the Auditorio A operations area to ensure each piece passes the security protocol. For events with public officials, diplomatic corps or international artists, we comply with the Auditorio A security protocol and the Bancaria e Industrial Police when applicable.
For SAT invoicing, we issue a CFDI 4.0 with 16% IVA breakdown and supporting documentation for deduction as Marketing, Public Relations or Training expense, depending on the merch use. For corporates with IMMEX or EU operations, we issue complementary invoicing in USD or EUR and support USMCA compliance when the merch crosses the border. The merch is delivered with Carta Porte 3.0 when interstate or international transit applies, with the foreign trade complement when applicable, and with the payment complement when the corporate pays in instalments.
Mass assembly merch — from $95 MXN before IVA per piece at a 500-piece run. Selective protocol merch — from $510 MXN before IVA per piece at a 100-piece run. VIP box merch — from $2,950 MXN before IVA per piece at a 25-piece run. Staff merch — from $1,400 MXN before IVA per person at a 15-piece run. Costs do not include the Auditorio A rental, which is quoted directly with the rentals desk by date, schedule, production tier and additional services (catering, AV, broadcast, press room).
For annual assemblies and high-demand dates, we block the calendar 100 days in advance with a firm written commitment. For low-demand dates, we block 45 days in advance. Express production under 30 days carries a +35% surcharge. The booking runs on a 17-point brief: event date, event type, attendance, pieces per package, corporate brand manual, corporate colour calibration, Auditorio A restrictions, public broadcast compliance, loading logistics, collection schedule, post-event donation, SAT invoicing and BMV compliance when applicable.
Yes — we deliver directly to the box or protocol room with timing coordinated with the room service staff. Discreet handling by uniformed personnel and delivery with VIP signature or box lead signature.
Yes — for assemblies with a midday break or networking breaks, we run silent restocking of the foyer counters, with discreet staff and a delivery log of every piece handed out.
Yes — we issue CFDI 4.0 to SAT with 16% IVA breakdown and supporting documentation for deduction as Training, Marketing or Public Relations expense. For corporates with IMMEX operations, we issue complementary USD invoicing.
No. Corp-Merch.MX is an independent workshop for merch curation, production and logistics at corporate assemblies and plenaries at Auditorio A and other Mexico City venues. Auditorio A is mentioned for descriptive purposes only.
Tell us the event date, event type, attendance, pieces per package, corporate brand manual, Auditorio A restrictions, public broadcast compliance, loading logistics, collection schedule and SAT invoicing. We reply with a package-by-package quote, curation proposal and digital mock-up within 24 to 48 business hours.
Corp-Merch.MX is an independent workshop for merch curation, production and logistics at corporate assemblies and plenaries at Auditorio A and other Mexico City venues. We are not a partner, sponsor or official supplier of Auditorio A or of the venues, broadcasters or brands mentioned on this page. The figures, venues and suppliers mentioned are sector references and appear for descriptive purposes only.