Día de Reyes Magos and Valentine's Day B2C Q1 2026: the opening commercial dates on the Mexican calendar

The first quarter concentrates two critical B2C dates for the Mexican brand: Día de los Reyes Magos (January 6), which in Mexico is the second-largest consumption date for toys, chocolates and rosca de reyes, just behind Christmas; and Valentine's Day (Saturday, February 14, 2026), the largest consumption date for flowers, chocolates, jewelry, clothing, perfumes and romantic experiences. For the Mexican brand targeting the end consumer, these two dates activate the production chain of promotional merchandise, motif gifts, gift kits, point-of-sale POP material and brand experiences in shopping centers, department stores and e-commerce. At Corp-Merch.MX we produce Q1 B2C merchandise with CFDI 4.0 invoicing, sixteen percent IVA, deductible as Advertising or Marketing expense.

Four Q1 2026 B2C fronts

Día de Reyes Magos — gift kits and POP material

Merchandise for Día de Reyes Magos: gift kits for employees and corporate clients with children (four hundred and fifty to twenty-five hundred pesos), point-of-sale POP material (displays, banners, three-kings boxes), gifts with Melchor, Gaspar and Baltasar motifs, rosca de reyes kits with branded packaging. For brands in toys, chocolates, bakery, kids apparel and bookstores we run staggered production with direct point-of-sale delivery between December 20 and January 5. CFDI 4.0, sixteen percent IVA, deductible as Advertising expense.

Valentine's Day — romantic kits and brand experience

Merchandise for Valentine's Day: gifts with romantic motif (chocolates, preserved flowers, personal care gifts, perfumes, jewelry), kits for employees with partners (fifteen hundred to fifty-five hundred pesos), point-of-sale POP (showcases, displays, heart-themed banners), gifts for the social media sweepstakes and contests, gifts for the influencers. For brands in restaurants, jewelry, fashion, beauty, hospitality and experiences we run production with per-SKU inventory control and direct venue delivery. CFDI 4.0, sixteen percent IVA.

Seasonal brand activations

POP material and gifts for the seasonal brand activations in shopping centers, department stores and Reyes/Valentine's fairs: gifts for attendees (two hundred and fifty to fifteen hundred pesos per piece), ephemeral POP material (banners, displays, totems), gifts for invited influencers, gifts for sweepstakes, product demo kits. For mass consumer, fashion, beauty, electronics and restaurant brands we run staggered production with direct venue delivery and setup crew when applicable. CFDI 4.0, sixteen percent IVA invoicing.

E-commerce and special shipping

Merchandise for e-commerce and Reyes/Valentine's special shipping: themed gift boxes (rigid boxes with personalized ribbon, premium packaging kits), branded greeting cards, unboxing kits (tissue paper, sticker, wax seal), surprise gifts inside the shipment. For brands selling direct-to-consumer on platforms like Mercado Libre, Amazon Mexico, Shopify, Liverpool and El Palacio de Hierro we run production with inventory control and individual packaging. CFDI 4.0, sixteen percent IVA, deductible as Advertising or Marketing expense.

Q1 2026 B2C commercial calendar

The Mexican Q1 concentrates the first two strong commercial B2C dates. Día de los Reyes Magos (January 6) activates from the last week of December with gift kit production, POP material and rosca kits. The critical chain point is the first week of January, with point-of-sale delivery between January 1 and 5. Valentine's Day (February 14) activates from the third week of January with motif gift production, romantic kits and brand experience. The critical chain point is the first week of February, with point-of-sale delivery between February 5 and 13.

At Corp-Merch.MX we coordinate Q1 B2C merchandise production with a master calendar, a single client lead and direct delivery to each point of sale or venue. For clients with points of sale in Mexico City, Guadalajara, Monterrey, Querétaro, Puebla, Mérida, Tijuana, León, Veracruz and Acapulco we run synchronized delivery via domestic courier. For clients with direct-to-consumer sales in the United States or Canada we run international shipping under USMCA. For clients under the IMMEX program on the northern border we run deduction when merchandise ties to B2C retention campaigns. Invoicing runs in pesos at the Banco de México rate of the day; for clients with headquarters abroad we also invoice in USD or EUR with daily conversion.

Q1 B2C merchandise curation

Q1 B2C curation depends on reason and channel. For Día de Reyes we run gifts with three-kings motifs between four hundred and fifty and twenty-five hundred pesos, with point-of-sale POP material and rosca kits. For Valentine's Day we run gifts with romantic motif between fifteen hundred and fifty-five hundred pesos, with showcase POP material and employee-with-partner kits. For brand activations we run attendee gifts between two hundred and fifty and fifteen hundred pesos with staggered production and venue delivery. For e-commerce and special shipping we run gift boxes, cards and unboxing kits between two hundred and fifty and twelve hundred pesos with individual packaging.

The process starts with a session involving the Commercial, Trade Marketing, Marketing, Communications and Procurement committees, where we define the Q1 B2C calendar, priority points of sale, channels (physical vs e-commerce), budget bands and delivery deadline. Q1 production normally starts between November 15 and 30 of the prior year to secure capacity in peak season. For clients with several Q1 dates we offer a quarterly package with volume discount and scheduled delivery. CFDI 4.0 invoicing, sixteen percent IVA, deductible as Advertising or Marketing expense per the destination of the gift.

Quote your Q1 2026 B2C

If your brand needs merchandise for Día de Reyes Magos and Valentine's Day in the first quarter 2026 — gift kits, POP material, brand activations, e-commerce gifts — send us your brief with tentative dates, number of points of sale or channels, budget bands and venue. We deliver per-date quote with production timelines, curation options and delivery logistics. We operate in Mexico City, Guadalajara, Monterrey, Querétaro, Puebla, Mérida, Tijuana, León, Veracruz and Acapulco. CFDI 4.0 invoicing, sixteen percent IVA, deductible as Advertising or Marketing expense.