Broker kits
Polos, caps, lanyards, name badges and small-format accessories for the on-site sales team. Per-project branding where required.
Real estate
For marketing, sales and operations teams at Vesta, Fibra Macquarie, Fibra Prologis, Fibra Uno, brokerages, residential developers and commercial property managers who need broker kits, closing gifts, branded site apparel and prospect giveaways produced inside Mexico.
The Mexican real-estate market splits roughly into industrial parks (Vesta, Fibra Prologis, Terrafina, Advance Real Estate), commercial property (Fibra Uno, Fibra Macquarie, Fibra HD), residential developers (Vinte, Casa Cuervo, Sordo Madaleno, Grupo Artha, Terra Bal, Procsa, Cumbres, between many others), and the long tail of independent brokerages in each metropolitan area. The merch programme is the part of the brand that survives the buyer's decision moment: a tote bag at the model apartment, a closing gift at the escritura, a broker polo at the open house.
The numbers are not huge per project, but the cadence is relentless — a mid-sized residential developer will run six to ten active projects at a time, each with its own buyer-experience touchpoints. The merch supplier has to handle this volume without losing the brand fidelity that justifies the gift in the first place.
Polos, caps, lanyards, name badges and small-format accessories for the on-site sales team. Per-project branding where required.
Tote bags, water bottles, notebooks, keychains and small-format accessories used at the model apartment and at open-house events.
Premium drinkware, leather-look notebooks, bespoke accessories for the buyer at the closing moment. Higher unit cost, lower volume.
High-visibility vests, branded workwear, hard-hat liners for the construction team. Align with NOM-035 and the developer's safety framework.
Real-estate developers in Mexico are Régimen General de Ley and recover IVA 16% on merch spend against their monthly declaración. The CFDI 4.0 uses G03 for typical marketing merch and a different uso de CFDI for items tied to a buyer gift that could be argued as part of the property price (a closing gift over a small threshold). Confirm with the developer's tax team before the closing-gift programme goes to production.
Fibras (REITs) are publicly listed and follow additional procurement and disclosure rules. The merch programme is usually managed through the corporate-services team and routes through the same supplier list as the rest of the Fibra's marketing spend.
The northern industrial corridor (Monterrey, Saltillo, Juárez, Tijuana, Mexicali, San Luis Potosí, Aguascalientes) runs on a different cadence from the central residential market (CDMX, Guadalajara, Querétaro, Puebla, Mérida, León). The supplier has to plan two wave plans: industrial-park giveaways go out in lower volumes per site but across many sites; residential prospect giveaways cluster around the model's launch dates.
Yes, with a master agreement and a per-project SKU map. The supplier handles the SKU complexity; the developer keeps the brand book consistent.
Confirm the value threshold with the developer's tax team. Anything above the threshold may be treated as part of the property price for tax purposes and may need a different CFDI line.
Yes, but the developer's brand book controls. Project names are usually permitted as a sub-line; the corporate identity stays primary.
No. Corp-Merch is an independent external supplier that prepares merch for real-estate buyers. It does not represent any developer, brokerage or Fibra.
Corp-Merch is an independent external supplier. Real-estate merch programmes must respect each developer's procurement framework and the relevant tax treatment of buyer gifts.