Launch kit final: the first tangible contact between the new SKU and the buyer

The launch kit final is delivered to the B2B buyer, regional distributor, store manager and trade journalist on the day of the new product or SKU launch. A box with the loose product and a folded leaflet cannot sustain the conversation with the buyer who has a 9:00 AM appointment. A black box with hot-stamping of the new isotype, physical product sample in individual packaging, full-line sampler, bilingual catalogue with value proposition, USB with launch audiovisual material, QR card to the product site, and numbered collector's piece with launch consecutive sustains the conversation, closes the order and leaves the buyer holding the new product. We work with corporates in Mexico City, Guadalajara, Monterrey, Querétaro, Puebla, Mérida, León, Tijuana, Juárez, Veracruz and Saltillo running mass-consumption, premium, industrial and B2B launches. Production from 50 pieces. CFDI 4.0 invoicing stamped at SAT, 16% IVA, SPEI payment complement, IMMEX deduction when applicable.

Curation by launch type

Kit for mass-consumption launch

Corrugated cardboard box with four-colour print of the new product art. Contents: physical product sample in individual packaging with nutritional label and barcode; full-line sampler in book-style case with each variant; bilingual catalogue (Spanish-English) with value proposition, benefits and competitor comparison; USB with launch audiovisual material (60-second video, product photography and shelf graphic); QR card to product site, pre-sale registration and digital catalogue; launch-motif polo; and numbered collector's piece with consecutive (1 to 1 000 pieces) with authenticity certificate.

Kit for premium launch

Black rigid box with new-product isotype hot-stamping in gold, silver or copper. Contents: premium product sample in individual silk-lined packaging; premium line sampler with hard-cover technical sheets; bilingual catalogue printed on digital plotter with embossed cover and Singer binding; encrypted USB with audiovisual material and press dossier; QR card to product site and exclusive pre-sale programme; numbered collector's piece with certificate; CMO letter; and Mexican wine or spirit selection with launch-personalised label.

Kit for industrial B2B launch

Institutional folder with clasp and laminated pages. Contents: new-product technical sheet with tolerances, materials and certifications (ISO 9001, ISO 14001, IATF 16949 when applicable); physical product sample in transport packaging; product-family sampler with technical comparison; bilingual technical catalogue with case studies, ROI and payback calculator; USB with CAD plans, technical sheets and application videos; QR card to distributor portal; and test piece for evaluation at the buyer's plant.

Kit for service or platform launch

Black cylinder with platform isotype hot-stamping. Contents: QR card to service site and 30-day free-trial registration; service brochure with value proposition, use cases and comparison; USB with demonstration video, user manual and success cases; launch-motif polo; isotype-screen-printed mug; sticker pack with platform motifs; CPO letter with test credentials; and editorial article on the launch in sector-specialised magazine.

Sampler, packaging and brand-manual consistency

The launch sampler is built with the complete line of the new product in a book-style case or stackable box, with each variant identified by barcode and SKU. The packaging is harmonised with the corporate brand manual in colour, typography, isotype and materials: corrugated cardboard box with four-colour print for mass consumption; rigid box with hot-stamping for premium; institutional folder with laminated pages for industrial. Chromatic consistency rests on converting the launch palette into Pantone Coated and RGB codes for textile, packaging and print suppliers.

The launch catalogue is printed on digital plotter on 200 g coated paper or heavyweight paper for premium, hard-cover bound with Singer stitching and cloth ribbon when the launch is premium. Bilingual translation (Spanish-English) is signed with the marketing area and a specialised sector translator before printing. For launches to the US market under USMCA, the packaging complies with FDA regulations and NOM-251-SSA1-2009 when the product is for human consumption, and the supporting documentation is attached to the kit.

Channel distribution, sales force and pre-sale

The launch kit final is delivered to the distribution channel, sales force and trade journalist through four routes: B2B buyer home address with insured courier, corporate site with signature against list, department store or self-service with POP display, and press room with editorial dossier. For launches with a distribution network of 200 to 5 000 points of sale, the kit reaches the 32 federal entities within 7 to 12 business days with a calendar shared with operations and the distribution channel.

For launches with exclusive pre-sale, the kit includes a QR card to registration and pre-sale folio. For launches to the export market under USMCA, the kit is produced entirely in Mexico under the rule-of-origin so as not to affect the tariff preference when the product crosses the border. CFDI 4.0 is stamped to the corporate with breakdown per line and channel, 16% IVA and SPEI payment complement. When the corporate pays from abroad, CFDI 4.0 is issued with the international payment complement and the Banco de México exchange rate of the day.

Cost, MOQ and calendar

Mass-consumption launch kit from MXN 1 480 plus VAT per piece on a run of 100. Premium launch kit from MXN 4 850 plus VAT per piece on a run of 50. Industrial B2B launch kit from MXN 2 280 plus VAT per piece on a run of 50. Service or platform launch kit from MXN 980 plus VAT per piece on a run of 100. Monogram customisation, optional pieces and premium curation are quoted separately.

The production calendar runs 20 business days for runs up to 500 pieces and 30 business days for larger runs with premium curation. Delivery in Mexico City is on the workshop's account within 5 business days; to the rest of the country within 7 to 12 business days. For urgent launches with less than 15 business days we activate express production with a +40% surcharge on list price.

Frequently asked questions

Can you handle the full launch in a single order?

Yes — we run the full launch of the new product in a single order with distribution guide per channel and site, recipient list and staggered delivery calendar. CFDI 4.0 is issued consolidated with breakdown per channel, line and cost centre.

Can you produce the kit with the corporate brand-manual palette?

Yes — we run the corporate manual palette, the launch palette and the Mexican curation with regional producers. The palette proposal is signed with the corporate brand area before the production pilot. For premium launches we attach Pantone conversion and hot-stamp bath matching.

Does the product sample comply with packaging regulations?

Yes — for human-consumption products the sample complies with NOM-251-SSA1-2009 on hygiene practices and NOM-051-SCFI/SSA1-2010 on labelling. For industrial products the sample complies with sector regulations and applicable ISO certifications. For US exports the packaging complies with FDA regulations and USMCA.

Is Corp-Merch an official partner or supplier of any brand mentioned?

No. Corp-Merch.MX is an independent workshop curating and producing launch kits. The brands, producers and suppliers cited are sector references and are mentioned exclusively for descriptive purposes. We are not a partner, sponsor or official supplier of any brand mentioned.

Request a quote for the launch kit final

Tell us the product to launch, number of pieces, recipient profile, launch date, sites and budget. We respond with a per-line quote, curation proposal and production calendar within 24 to 48 business hours. For corporates with an annual launch calendar we offer a contract with tiered rates and calendar reservations.