Asia 2026 Q3 Package: Hong Kong Book Fair, Tokyo Toy Show and ChinaJoy, the Asian cultural summer

The third quarter of the Asia-Pacific calendar (July to September) concentrates three fairs that the Content, Entertainment and Cultural Marketing areas of Mexican corporates with IMMEX operations and Asian clients treat as mandatory. The first is the Hong Kong Book Fair from 15 to 21 July 2026 at the Hong Kong Convention and Exhibition Centre, the main editorial fair of Southeast Asia that attracts a million visitors and 760 exhibitors from 40 countries. The second is the Tokyo Toy Show from 18 to 21 June 2026 at Tokyo Big Sight, the main Asian fair for toys, digital entertainment and intellectual property with 200,000 visitors and 200 exhibitors. The third is ChinaJoy Shanghai from 31 July to 3 August 2026 at the Shanghai New International Expo Centre, the main Asian fair for video games, anime and digital culture with 350,000 visitors and 700 exhibitors. The Asia 2026 Q3 package covers the three fairs with differentiated provision and consolidated logistics for the Asia-Pacific region.

Asia Q3 2026 package lines

Hong Kong Book Fair 2026 kit

Provision for the Hong Kong Book Fair (15–21 July 2026 at HKCEC) with independent publishers, university editorial funds and public publishers with production in Spanish and indigenous languages: urban backpack with padded 13-inch laptop pocket and USB charging input, cotton-pique polo shirt with embroidered isotype, A5 hardbound notebook with 240 pages and hot-stamping cover of the isotype and the HKCEC one, roller pen, PVC badge with QR code, 32 GB encrypted USB with editorial catalogue in Spanish, English and Mandarin (Cantonese), bilingual business card in aluminium plate with Spanish-Cantonese engraving, and curated piece (Oaxacan mezcal bottle with custom label or facsimile edition of a classic of Mexican literature with curated packaging). Coordination with the HKTDC office (Hong Kong Trade Development Council) and the Mexico Pavilion coordinated by the National Chamber of the Mexican Editorial Industry and INALI.

Tokyo Toy Show 2026 kit

Provision for the Tokyo Toy Show (18–21 June 2026 at Tokyo Big Sight) with Mexican corporates in entertainment, toys, licensing and intellectual property products: backpack with main zip compartment and side bottle pocket, cotton-pique polo shirt with embroidered isotype, A5 hardbound notebook with hot-stamping cover, roller pen, PVC badge with QR code for the show app, 32 GB encrypted USB with entertainment products catalogue in Spanish, English and Japanese, business card in aluminium plate with Japanese engraving, ceramic mug with isotype screen-print, and curated piece (premium sake bottle with custom label or small Oaxacan art piece with curated packaging in wooden box). Coordination with Japan External Trade Organization (JETRO) Mexico and the Japanese organiser committee (Japan Toy Association).

ChinaJoy Shanghai 2026 kit

Provision for ChinaJoy Shanghai (31 July–3 August 2026 at SNIEC) with Mexican corporates in video games, anime, digital culture and licensing products: technical backpack with padded 15.6-inch laptop compartment and outer pocket, cotton-pique polo shirt with embroidered isotype, A5 hardbound notebook with hot-stamping cover, roller pen, PVC badge with QR code, bluetooth earphones with charging case, 64 GB encrypted USB with cultural and licensing dossier in Spanish, English and Mandarin, business card in aluminium plate, and curated piece (aged tequila with corporate name engraving or small contemporary art piece with curated packaging). Coordination with the China Audio-Video and Digital Publishing Association office and the Chinese organiser committee.

ASEAN roadshow Q3 2026 kit

Provision for the third-quarter roadshow across Southeast Asia (Singapore, Kuala Lumpur, Bangkok and Jakarta) with corporate clients in manufacturing, electronics and services: institutional box with hot-stamped isotype, A5 hardbound notebook with hot-stamping cover, roller pen, PVC badge with QR code, 32 GB encrypted USB with commercial dossier in Spanish and English, bilingual business card in aluminium plate with Spanish-English engraving, curated piece (Oaxacan mezcal bottle with custom label or Mexican chocolate box with denomination of origin and rice-paper wrapping). Coordination with Enterprise Singapore, Malaysia External Trade Development Corporation (MATRADE), Thailand Board of Investment and the Indonesian organiser committee office.

Hong Kong, Tokyo and Shanghai: the Q3 Asian cultural calendar in figures

The Hong Kong Book Fair is the main editorial fair of Southeast Asia and attracts a million visitors and 760 exhibitors from 40 countries in its 2025 edition per data published by the HKTDC. Mexico traditionally participates with a pavilion coordinated by the National Chamber of the Mexican Editorial Industry and INALI, where independent publishers, university editorial funds and public publishers with production in Spanish and indigenous languages converge. The Tokyo Toy Show attracts 200,000 visitors in its 2025 edition and is the main Asian appointment for Mexican corporates with entertainment, toys, licensing and intellectual property products. ChinaJoy Shanghai attracts 350,000 visitors and 700 exhibitors from 30 countries in its 2025 edition and has established itself as the main Asian appointment for video games, anime and digital culture.

The Asia Q3 2026 package leverages the concentration of cultural and commercial missions to consolidate shipments per destination and reduce the unit cost of international transport. We operate a temporary warehouse in Hong Kong for the Book Fair week, a temporary warehouse in Tokyo for the Toy Show week, a temporary warehouse in Shanghai for the ChinaJoy week, and a temporary warehouse in Singapore for the Southeast Asian roadshow mission, all with 24/7 security and consolidated corporate kit reception for redistribution.

Export pedimento, Asia compliance and Q3 logistics

SAT invoicing for shipments toward Asia operates with the foreign-trade complement when the destination is a non-USMCA country, with 0% VAT rate and breakdown of temporary or definitive export pedimento. For shipments to Hong Kong, Shanghai, Tokyo, Singapore, Kuala Lumpur, Bangkok and Jakarta we operate with IATA-insured courier from Tijuana International Airport or Mexico City International Airport, with piece-by-piece tracking and consolidated delivery at the destination corporate warehouse. For shipments to Hong Kong (Book Fair) we operate with consolidated IATA courier from CDMX or Tijuana with transit time of 36 to 48 hours. For shipments to Tokyo (Toy Show) and Shanghai (ChinaJoy) we operate with consolidated IATA courier from Tijuana with transit time of 36 to 60 hours.

Mexican customs compliance is handled by the customs broker in Tijuana or CDMX for shipments to Asia, with Carta Porte 3.0 stamped at the SAT and complement of vehicle, operator and goods identification for land transit to the airport. The local customs broker at destination handles import clearance and local VAT with destination payment or exemption with temporary waybill. For shipments to Hong Kong, Singapore, Japan, South Korea, Malaysia, Thailand and Indonesia, compliance is done with a certified customs broker at destination and preferential tariff payment under the framework of the CPTPP or the Trans-Pacific Partnership when applicable.

Run sizes, MOQ and Q3 production window toward Asia

The Asia Q3 2026 package operates with consolidated runs per mission and a 75-day production window before the first shipment. For Hong Kong Book Fair (15–21 July 2026) with runs from 50 pieces, the window closes on 1 May 2026. For Tokyo Toy Show (18–21 June 2026) with runs from 30 pieces, the window closes on 1 April 2026. For ChinaJoy Shanghai (31 July–3 August 2026) with runs from 40 pieces, the window closes on 15 May 2026. For ASEAN roadshow with runs from 60 pieces, the window closes on 15 May 2026.

As budget reference in MXN before VAT: Hong Kong Book Fair kit from MXN $1,420 per piece in runs of 50; Tokyo Toy Show kit from MXN $1,640 per piece in runs of 30; ChinaJoy Shanghai kit from MXN $1,720 per piece in runs of 40; ASEAN roadshow kit from MXN $1,180 per piece in runs of 60. We quote in MXN, USD, EUR, JPY, CNY, HKD and SGD at the Banco de México exchange rate of the quote day, with SAT invoicing in Mexican pesos and complement for SPEI payment or SWIFT transfer in USD/EUR.

Frequently asked questions

When is the Asia Q3 2026 package confirmed?

The confirmation window closes on 1 April 2026 for Tokyo Toy Show and 1 May 2026 for Hong Kong Book Fair. For ChinaJoy Shanghai it closes on 15 May 2026 and for ASEAN roadshow it closes on 15 May 2026.

Do you deliver directly in Hong Kong, Tokyo and Shanghai?

Yes — we deliver at HKCEC in Hong Kong with 24/7 temporary warehouse, at Tokyo Big Sight in Tokyo and at SNIEC in Shanghai with IATA-insured courier and piece-by-piece tracking. For ASEAN roadshow we deliver at corporate offices or client warehouses at each destination.

How do you handle CPTPP compliance in Asia?

We operate with a certified customs broker at destination and preferential tariff payment under the framework of the CPTPP or the Trans-Pacific Partnership when applicable. For shipments to Hong Kong, Singapore, Japan, South Korea, Malaysia, Thailand and Indonesia compliance is done with temporary waybill and local VAT exemption with destination payment.

Is Corp-Merch.MX an official partner of HKTDC, JETRO or ChinaJoy?

No. Corp-Merch.MX is an independent workshop for curation, production and logistics of corporate packages for companies in Mexico bound for Asia-Pacific. HKTDC, JETRO and ChinaJoy are registered trademarks of their organisers and we mention them exclusively as reference of the Asian calendar.

Request Asia Q3 2026 package quote

Tell us the Asian missions for the third quarter of 2026, mission dates, destinations, corporate gifts, number of pieces, the corporate's RFC and fiscal regime. We respond with a package proposal broken down by mission, shipment calendar and quote with VAT breakdown in MXN, USD, EUR, JPY, CNY, HKD and SGD within 24 to 48 business hours.